Pengaruh Hedonic Shopping Value, Web Informativeness, Web Entertainment Terhadap E-Loyalty Dengan E-Satisfaction Sebagai Mediasi Pada Tokopedia

This research was conducted with in order to identify and analyze the factors that influence loyalty Tokopedia users of online shopping services. With several related variables in this research are hedonic shopping value, web informativeness, web entertainmnet, e-satisfaction, and e-loyalty as dependent variables. The population of this research is tokopedia users, with a sample of 100 tokopedia users. Data collection was done by using a questionnaire method. The test result in this study are that hedonic shopping value has positive effect on e-satisfation, wen informativeness and web entertainmnet have a positive effect on e-satisfaction, and E-Satisfaction has positive effect on E-Loyalty. Which Means that hypothesis testing is accepted.

Consumer attitudes toward facial recognition payment: an examination of antecedents and outcomes

PurposeFacial recognition payment (FRP) has been recently introduced as a new cashless payment method in retail store context. Anchored on information systems and consumer theories, this research aims to investigate the key antecedents and outcomes of consumer attitudes toward this innovative payment method.Design/methodology/approachThis research used a survey method to obtain data from 795 consumers at retail stores in China. The data were then analyzed by different statistical methods, including descriptive statistics, reliability analysis and structural equation modeling.FindingsResults show that perceived usefulness, perceived ease of use and perceived innovativeness positively affect consumer attitudes toward FRP, while perceived risk negatively impacts such attitudes. In addition, consumer attitudes enhance store satisfaction, and hedonic shopping value plays a mediating role in this relationship.Practical implicationsThis study encourages retailers to adopt FRP that can enhance consumer hedonic shopping value and satisfaction.Originality/valueThis study contributes to the literature by explaining both the antecedents and the outcomes of consumer attitudes toward FRP in retail context. The study also provides fresh insights into how such attitudes can improve consumers' shopping values and satisfaction in an emerging market.

The Democratization of Luxury Products with Influencer Marketing

Female influencers, who are enthusiastic about disclosing their lifestyles to the masses on social media on topics ranging from giving personal skin care to themselves at their homes to matching different outfits and creating combinations for date nights as the latest fashionistas, to preparing diet and healthy meals for having a fit body shape, or showing how to exercise to have a balanced work-out, try to change the lifestyle habits and the conversation topics in the lives of many young people by presenting themselves as opinion leaders, view affecters or digital penetrators (Deniz, 2021, p. 49). Lifestyle influencers who prepare make-up tutorials in which they set the new trends by also adding parts from their own lives such as going shopping and purchasing different outfits, and going for a meeting with a group of friends at a restaurant with a luxurious product such as a bag, not only help the dissemination of brand awareness, but also motivate young people to try new masstige products by inciting them to hedonic shopping. Many lifestyle influencers are fond of luxury products and they prepare vlogs in which they open a special luxury product such as a bag and this can be named as a transformation of luxury products because these special goods that address to the elite become visibly available to the masses through social media, which is a populous tool. This research aims to show what influencer marketing is in fact about and how influencer marketing creates brand awareness of luxury products by showing these products as a part of influencers’ lifestyle. The results show that influencers’ introduction of luxury products on social media helps the democratization process of luxury products.

Counterfeit? I don’t mind

The purpose of this study was to determine how the influence of Fashion Consciousness, Subjective Norm, and Hedonic Shopping Motivation on Purchase Intention of counterfeit fashion products. This study used a quantitative approach that targets youth consumers in Denpasar City. Data was collected through an online questionnaire using a google form involving 100 respondents. The data were analyzed using SPSS software version 26.0. This research provides evidence that purchase intention is influenced by fashion consciousness and hedonic shopping motivation, while the subjective norm has no significant effect on the purchase intention of counterfeit fashion products. This research has implications for fashion product entrepreneurs, both original and counterfeit products, regarding the internal factors of consumers that influence purchase intentions on fashion products, especially counterfeit fashion products.

Hedonic shopping experience, subjective well-being and brand luxury: a comparative discussion of physical stores and e-retailers

PurposeThe study explores the influence of shopping channels on the hedonic shopping experience, contributing to subjective well-being (SWB) based on the purchased branded product. It also assesses the variations in these effects according to brand luxury. The purpose of the paper is to provide strategic suggestions for building luxury apparel distribution tactics that balance maintaining brand luxury with business growth through both physical stores and digital stores (e-retail).Design/methodology/approachBased on 418 samples collected in Japan, consumers' perceptions of hedonic shopping value and SWB are examined according to two channel factors, such as physical retail vs e-retail and mono-brand stores vs multi-brand stores. Additionally, the moderation effects of brand luxury are discussed.FindingsMulti-group path analyses reveal that physical mono-brand stores contribute to hedonic shopping value. In addition, this experiential value is found to increase SWB, especially when the brand luxury level is high.Practical implicationsThese findings suggest that managers should place a high level of importance on consumers' shopping experiences via physical direct retail especially in the case of a higher luxury level, even in today's highly developed digital environment.Originality/valueThe current study uniquely discusses the effects of shopping channels and experiences on SWB based on an acquired branded product, i.e., an evaluation of the outcome of shopping behavior and product acquisition. The study also reinforces the importance of physical stores suggested in previous luxury research.

Online promotion dan shopping motivation: apakah berpengaruh terhadap compulsive buying?

During the COVID-19 pandemic, all people in Indonesia must limit social interaction. In addition, this social restriction rule requires shopping centers to close, making consumers have to switch to making purchases online. This study aims to measure the most fit overall interaction relationship between the characteristics of shopping motivation and online promotion on compulsive buying. Primary data was obtained from a questionnaire that was filled out online by 246 respondents domiciled in Jabodetabek who met the requirements, namely buying clothes in April-July 2020. The data were analyzed using the F test and beta-beta coefficient test to determine the suitability and influence of each aspect. The test results show that hedonic shopping motivation has no suitability and is not influenced by online promotion of compulsive buying. The three dimensions of shopping motivation have compatibility and are directly influenced by online promotion, namely utilitarian motivation, peer influence, and social comparison. The three dimensions of motivation are influenced by online promotion, the dimensions of the discount size and time restriction. Based on this, the discount size and time restriction promotion methods are the most effective online promotion strategies to attract buyers.

The Stimulus Of Impulse Buying Behavior On E-Commerce Shopping Festival: A Moderated-Mediated Analysis

Studies on impulsive buying signify sales promotion and hedonic shopping motivation as antecedents of impulsive buying behavior during the shopping festival. The availability of different payment methods, such as credit cards and cash on delivery, can make consumers more impulsive. Despite the potential effect of payment methods on impulsive buying behavior, only a few studies are looking at this variable. Hence, this study aims to examine the moderated-mediation effect of attitude toward shopping festivals and cash-on-delivery payment methods in the relationship between sales promotion, hedonic shopping motivation, and impulsive buying behavior. Purposive sampling was applied to select samples that resulted in 210 valid responses. Data were analyzed using PLS-SEM that indicated an indirect effect of the perceived low price on impulsive buying behavior through attitude toward sales promotion during online shopping festivals. Other elements related to sales promotion such as perceived perishability and scarcity did not affect attitude toward sales promotion and impulsive buying behavior. In contrast, hedonic shopping motivation had a direct effect on the impulsive buying behavior and an indirect effect via attitude towards sales promotion. Our finding only supported the moderating role of cash on delivery payment method in the relationship between hedonic shopping motivation and impulsive buying behavior. These findings provide insights to businesses in applying for sales promotion and utilizing customers’ hedonic shopping motivation to maximize their sales during the shopping festival.

The impact of hedonic shopping value, shopping lifestyle, and positive emotions on consumer purchasing decisions at Traveloka

Traveloka is an internet-based tourist information or travel application that allows users to search for and purchase a variety of products and services by online platform, including transportation, lodging, lifestyle, and financial services. Despite the fact that Traveloka is well-known among the general public, there is still lack of knowledge that tourism industry has not used it as promotional and sales media for its products and services. This research was conducted at Banyuwangi in order to determine the impact of partial and simulta-neous hedonic shopping value, shopping lifestyle, and positive emotions on consumer purchasing decisions at Traveloka. The SPSS Version 22 application was used to conduct the research, which included multiple line-ar regression analysis procedures, multiple correlation coefficients, coefficients of determination, T-test, and F-test. Sample size of this study were 100 respondents based on purposive sampling. It showed that hedonic shopping value, shopping lifestyle, and positive emotions all have both partial and simultaneous significant impact on customer purchasing decisions at Traveloka, so conventional tourism industry who de-cides to join the Traveloka are expected to be able to offer and sell tourism products or services that are able to provide and adapt into consumer shopping lifestyles, for example by providing promotion, discounts, and cashback for tour packages or services. Therefore, the results of this research can be applied as recommenda-tion for tourism industry, especially for travel agents who has been joined Traveloka as a member so that they can be more competitive in this digitalization era.

Psychological factors and consumer behavior during the COVID-19 pandemic

The COVID-19 pandemic is far more than a health crisis: it has unpredictably changed our whole way of life. As suggested by the analysis of economic data on sales, this dramatic scenario has also heavily impacted individuals’ spending levels. To better understand these changes, the present study focused on consumer behavior and its psychological antecedents. Previous studies found that crises differently affect people’s willingness to buy necessities products (i.e., utilitarian shopping) and non-necessities products (i.e., hedonic shopping). Therefore, in examining whether changes in spending levels were associated with changes in consumer behavior, we adopted a fine-grained approach disentangling between necessities and non-necessities. We administered an online survey to 3833 participants (age range 18–64) during the first peak period of the contagion in Italy. Consumer behavior toward necessities was predicted by anxiety and COVID-related fear, whereas consumer behavior toward non-necessities was predicted by depression. Furthermore, consumer behavior toward necessities and non-necessities was predicted by personality traits, perceived economic stability, and self-justifications for purchasing. The present study extended our understanding of consumer behavior changes during the COVID-19 pandemic. Results could be helpful to develop marketing strategies that consider psychological factors to meet actual consumers’ needs and feelings.