Effects of Chinese online shopping mall characteristics on impulse buying. : Around the adjustment effect of sales promotion

2021 ◽  
Vol 6 (2) ◽  
pp. 244-256
Author(s):  
Ya Ki Lee ◽  
JongKyung Ha ◽  
YoungSook Lee
Keyword(s):  
Online Shopping ◽  
Sales Promotion ◽  
Shopping Mall ◽  
Impulse Buying

scholarly journals Sales Promotion, Hedonic Shopping Value, and Impulse Buying on Online Consumer Websites

2020 ◽  
Vol 76 ◽  
pp. 01052
Author(s):  
Sesilya Kempa ◽  
Kevin Vebrian ◽  
Hakim Bendjeroua
Keyword(s):  
Online Shopping ◽  
Positive Influence ◽  
Partial Least Square ◽  
Sales Promotion ◽  
Least Square ◽  
Impulse Buying ◽  
Fashion Products ◽  
Hedonic Shopping Value ◽  
Hedonic Shopping ◽  
Online Buying

The phenomenon in the increasing fashion business is caused by online shopping activity, especially in fashion products. In this research, shopping activity is focused on online shopping. Online shopping is also called internet shopping, electronic shopping, online buying, or buying through the internet. Online shopping has become the newest trend for Indonesian as an alternative to buying a product or service. Advertisement and trend are able to influence consumers in doing or deciding to buy. This is the reason people buy excessively unplanned as needed. This research purpose is to observe the sales promotion influence toward impulse buying with hedonic shopping value as intervening to fashion online shopping consumers in Surabaya. This research uses 99 respondents, and the data analysis uses the Partial Least Square (PLS) model. The result shows that sales promotion and hedonic shopping value have significant positive influence on impulse buying. Moreover, hedonic shopping value as variable intervening has an influence between sales promotion to impulse buying.

scholarly journals Pengaruh Hedonic Shopping Motives dan Promosi Penjualan Terhadap Impulse Buying Konsumen di Matahari Department Store Manado Town Square

2019 ◽  
Vol 8 (2) ◽  
pp. 113
Author(s):  
Florensia Jovita Poluan ◽  
Johny R. E. Tampi ◽  
Danny D. S. Mukuan
Keyword(s):  
Quantitative Research ◽  
Sampling Technique ◽  
Department Store ◽  
Sales Promotion ◽  
Impulse Buying ◽  
Sales Promotions ◽  
Retail Business ◽  
Consumer Attention ◽  
Hedonic Shopping ◽  
Simultaneous Influence

This study is to determine: partial influence of Hedonic Shopping Motives on Impulse Buying; Partial influence of Sales Promotion on Impulse Buying; simultaneous influence of Hedonic Shopping Motives and Sales Promotions on Impulse Buying. Type of Research is quantitative research. The sample that used in this research were 100 respondents who were consumers in Matahari Department Store Manado Town Square. The sampling technique using is probability sampling and the method that using is purposive sampling. Methods of data collection by questionnaire. Data analysis using is multiple linear regression. The results showed that: There is significant partial effect of Hedonic Shopping Motives on Impulse Buying. There is no partial effect of Sales Promotions on Impulse Buying. There is simultaneous effect between Hedonic Shopping Motives and Sales Promotions on Impulse Buying. Based on the result, it shows that Matahari Department Store Manado Town Square management can use the hedon motivation from their consumer to increase their sales. The company should increase their sales promotion to get consumer attention and to make compete ability in Indonesia retail business

scholarly journals POSITIVE EMOTION MEMEDIASI SALES PROMOTION DAN STORE ENVIRONMENT TERHADAP IMPULSE BUYING

2020 ◽  
Vol 9 (5) ◽  
pp. 1942
Author(s):  
Ni Wayan Cynthia Devi ◽  
I Made Jatra
Keyword(s):  
Path Analysis ◽  
Positive Emotion ◽  
Sales Promotion ◽  
Impulse Buying ◽  
Purposive Sampling ◽  
Research Objects ◽  
The Creation ◽  
Store Environment

Impulse buying is the behavior to make purchases directly, without prior plan, done quickly and without much evaluation. Companies need to pay attention to factors that influence the creation of impulse buying to increase revenue. Purpose of this study is to determine Positive Emotion in mediating sales promotion and store environments in impulse buying. Study is conducted in Denpasar and Alfamart as research objects. 112 are used as respondents who had shopped at Alfamart with purposive sampling. Data collected through questionnaires and analyzed using path analysis. Based on the results, sales promotion and store environment have a positive and significant effect on Positive Emotion, Positive Emotion has a positive and significant effect on impulse buying, sales promotion and store environment has a positive and significant effect on impulse buying, and Positive Emotion is able to mediate the influence of sales promotion and store environment for impulse buying. Keywords: sales promotion, store environment, Positive Emotion, impulse buying.

Activation Plan for Online Shopping Mall of Kids' Furniture

2015 ◽  
Vol 15 (1) ◽  
pp. 291-298
Author(s):  
Eun-Young Jang ◽  
Sang-Joon Lee ◽  
Kyeong-Rak Lee ◽  
Sang-Hyun Lee
Keyword(s):  
Online Shopping ◽  
Shopping Mall
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