Effect of Culture-Congruent Visuals on Affect, Perception, and Purchase Intention - A Comparison of U.S. and Chinese Viewers - Shuhua Zhou, Jie Xu, Yinjiao Ye, and Peiqin Zhou 425

The purpose of this study as to determine how the effect of waterpark image and price fairness on customer satisfaction and its implications for customer loyalty at Waterpark Wahana Surya Bengkulu. The measurement of this study uses 14 indicator items which are distributed using an online questionnaire. The number of samples in this study were 136 respondents and the data were analyzed using SEM PLS (Partial Least Square). Date were collected using a questionnaire using a Likert scale. This research used descriptive method with a quantitative approach. The type of data used in this study is primary data. The results of this study prove that 1. waterpark image has a positive effect on price fairness, 2. Waterpark image has a positive effect on customer satisfaction, 3. Fairness of price has a positive effect on customer satisfaction, 4. Waterpark image has a positive effect on customer loyalty, 5. Fairness of price has a positive effect on customer loyalty, 6. Customer satisfaction has no effect on customer loyalty.

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Materialism and Green Purchase Intention: A Study of Urban Vietnamese Consumers

Journal of Economics and Development ◽

10.33301/2017.19.02.05 ◽

2017 ◽

pp. 89-106 ◽

Cited By ~ 2

Author(s):

Mai Nguyen Thi Tuyet ◽

Hung Nguyen Vu ◽

Linh Nguyen Hoang ◽

Minh Nguyen Hoang

Keyword(s):

Conceptual Framework ◽

Survey Data ◽

Purchase Intention ◽

Behavioral Control ◽

Subjective Norm ◽

Perceived Behavioral Control ◽

Policy Makers ◽

Tpb Model ◽

Research Findings ◽

The Impact

This study focuses on examining the impact of three components of materialism on green purchase intention for urban consumers in Vietnam, an emerging economy. An extended Theory of Planned Behavior (TPB) is applied as the conceptual framework for this study. The hypotheses are empirically tested using survey data obtained from consumers in Hanoi, the capital of Vietnam. The regression results show support for most of our hypotheses. The findings indicate that two out of three facets of materialism are significant predictors of green purchase intention. Specifically, success is found to be negatively related to purchase intention, while happiness is related positively to the intention. All three antecedents in the TPB model, including attitude towards green purchase, subjective norm, and perceived behavioral control are also found to have positive impacts on purchase intention. The research findings are discussed and implications for managers and policy makers are provided.

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