On the Liquid Soap Package Design by Illustration According to Elaboration Likelihood Model

2017 ◽  
Vol 53 ◽  
pp. 21-31
Author(s):  
Young Jun Kang ◽  
◽  
In Sook Choi
Keyword(s):  
Elaboration Likelihood Model ◽  
Elaboration Likelihood ◽  
Liquid Soap ◽  
Package Design ◽  
Likelihood Model

Effects of Deceptive Packaging and Product Involvement on Purchase Intention: An Elaboration Likelihood Model Perspective

2000 ◽  
Vol 86 (2) ◽  
pp. 546-550 ◽  
Author(s):  
H. Bruce Lammers
Keyword(s):  
Purchase Intention ◽  
Elaboration Likelihood Model ◽  
Elaboration Likelihood ◽  
Product Involvement ◽  
Package Design ◽  
Advertising Effects ◽  
Intention To Purchase ◽  
Negative Effect ◽  
Likelihood Model ◽  
Highly Involved

From an Elaboration Likelihood Model perspective, it was hypothesized that postexposure awareness of deceptive packaging claims would have a greater negative effect on scores for purchase intention by consumers lowly involved rather than highly involved with a product ( n = 40). Undergraduates who were classified as either highly or lowly ( ns = 20 and 20) involved with M&Ms examined either a deceptive or nondeceptive package design for M&Ms candy and were subsequently informed of the deception employed in the packaging before finally rating their intention to purchase. As anticipated, highly deceived subjects who were low in involvement rated intention to purchase lower than their highly involved peers. Overall, the results attest to the robustness of the model and suggest that the model has implications beyond advertising effects and into packaging effects.

Understanding online health community users' information adoption intention: an elaboration likelihood model perspective

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Tao Zhou
Keyword(s):  
User Behavior ◽  
Source Credibility ◽  
Elaboration Likelihood Model ◽  
Elaboration Likelihood ◽  
Content Type ◽  
Peripheral Cues ◽  
Likelihood Model ◽  
Adoption Intention ◽  
Information Adoption ◽  
Central Cues

PurposeThe purpose of this research is to draw on the elaboration likelihood model (ELM) to examine users' information adoption intention in online health communities (OHC).Design/methodology/approachThe authors collected 350 valid responses using a survey and conducted the moderated regression analysis to examine the research model.FindingsThe results indicated that users' information adoption intention is influenced by both central cues (argument quality) and peripheral cues (source credibility and emotional support). In addition, self-efficacy moderates the effect of both central cues and peripheral cues on information adoption intention.Originality/valuePrevious research has focused on the effect of individual motivations such as reciprocity and benefits on user behavior, and has seldom disclosed the influencing process of external factors on OHC users' behavioral decision. This research tries to fill the gap by adopting ELM to uncover the mechanism underlying OHC users' information adoption.

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