scholarly journals ANALISIS KUALITAS PRODUK, PROMOSI DAN LAYANAN TERHADAP KEPUTUSAN PEMBELIAN

2020 ◽  
Vol 3 (2) ◽  
pp. 46-51
Author(s):  
Anggaeni Nurhidayati
Keyword(s):  
Fast Food

Penelitian ini bertujuan untuk mengetahui analisis pengaruh kualitas produk, promosi dan layanan terhadap keputusan pembelian. Penelitian ini dilakukan di Restoran Fast Food Wendy’s daerah Solobaru. Populasi dalam penelitian ini adalah semua  konsumen restoran fast food wendy’s. Sampel yang digunakan adalah konsumen Wendys Solobaru selama periode penelitian April 2018 berjumlah 310 dan dengan. Teknik yang digunakan dalam pengambilan sampel adalah teknik accidental sampling. Penelitian ini dianalisis menggunakan metode penelitian kuantitatif .Hasil dari penelitian menunjukan bahwa: Pengaruh kualitas produk terhadap memiliki pengaruh positif dan signifikan terhadap keputusan pembelian. Pengaruh promosi  pengaruh positif dan signifikan terhadap keputusan pembelian. Pengaruh pelayanan terhadap loyalitas pelanggan memiliki pengaruh positif dan signifikan terhadap keputusan pembelian

Friction variation in assessing slipperiness in fast-food restaurants in the USA

2006 ◽  
Author(s):  
Wen-Ruey Chang ◽  
Yueng-Hsiang Huang ◽  
Kai Way Li ◽  
Alfred Filiaggi ◽  
Theodore K. Courtney
Keyword(s):  
Fast Food ◽  
The Usa ◽  
Fast Food Restaurants

Bad for Me, Bad for My Planet: A Qualitative Exploration of Individual Choices to Consume Fast Food

2012 ◽  
Author(s):  
Steve A. Schuetz ◽  
Heather Ventura ◽  
Bekka Wolfgeher ◽  
Anthony Littrell ◽  
Alicia Chandler
Keyword(s):  
Fast Food ◽  
Individual Choices ◽  
Qualitative Exploration

Justification of component composition of dry grain mix for a fast food on tourist routes

2019 ◽  
Vol 28 (1) ◽  
pp. 59-61
Author(s):  
V.L. Cheshinsky ◽  
◽  
L.E. Glagoleva ◽  
N.P. Zatsepilina ◽  
◽  
...  
Keyword(s):  
Fast Food ◽  
Component Composition

Entrepreneurship as Social Status: Turkish Immigrants’ Experiences of Self-Employment in Finland

2008 ◽  
Vol 5 (1) ◽  
pp. 53-62 ◽  
Author(s):  
Östen Wahlbeck
Keyword(s):  
Social Status ◽  
Fast Food ◽  
Economic Hardship ◽  
Social Aspects ◽  
Food Sector ◽  
Turkish Immigrants ◽  
Self Employment

The article discusses the experiences of self-employment among immigrants from Turkey living in Finland. The immigrants are mainly active in the restaurant and fast food sector in Finland, primarily in small kebap and pizza businesses. The article argues that both economic and social aspects explain the experiences of self-employment. Despite economic hardship, the freedom and social status connected to entrepreneurship is highly valued. Self-employment provides a positive self-understanding and a good social status, which the immigrants from Turkey find it difficult to achieve by any other means in Finnish society

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