Language Effectiveness in print media advertisements of Multi-national Fast Food chains "

2016 ◽  
Author(s):  
Ameena Zafar
Keyword(s):  
Fast Food ◽  
Print Media ◽  
Food Chains

Stakeholder responses toward fast food chains’ CSR

2018 ◽  
Vol 23 (1) ◽  
pp. 117-138 ◽  
Author(s):  
Yeonsoo Kim ◽  
Mari Luz Zapata Ramos
Keyword(s):  
Public Health ◽  
Social Issue ◽  
Public Relations ◽  
Fast Food ◽  
Corporate Image ◽  
Food Chains ◽  
Supportive Communication ◽  
Content Type ◽  
Health Related ◽  
The Impact

Purpose The purpose of this paper is to examine how stakeholders perceive the motives behind fast food companies’ public health-related corporate social responsibility (CSR) and general social issue-related CSR initiatives, and their responses toward CSR in terms of supportive communication intent, investment intent, and purchase intent. The authors further examine the impact of perceived CSR motives on intent and whether a healthier chain image has an effect on stakeholder responses. Design/methodology/approach An online experiment was conducted. This study employed a randomized 2 (CSR type: health-related CSR vs generic social issue-related CSR)×2 (chain image: healthier chain vs general fast-food chain) full factorial design using general stakeholder samples. Findings For an ordinary fast food restaurant, generic social issue-related CSR programs elicited significantly more positive perceptions of CSR motives, supportive communication intent and investment intent, than public-health related CSR. When a company has a healthier image, stakeholders do not distinguish between CSR types. Stakeholders perceive both CSR types as stemming from mutually beneficial motives and show neutral to slightly positive reactions to both CSR. A positively perceived CSR motive plays a determinant role in anticipating communication, investment, and purchase intents. Originality/value This is the first study that examines stakeholder perception of motives behind and responses toward fast food chains’ health-related vs generic social issue-related CSR initiatives, in light of corporate image. The study findings help public relations practitioners, public health professionals, parent groups, and legislators understand stakeholders’ reactions toward CSR initiatives in the fast food industry and help them monitor practices for improvements.

Marketing Cardiovascular Mortality? Healthy vs. Unhealthy Food in Television Advertising

2021 ◽  
Vol 3 (2) ◽  
Author(s):  
Mashaal Ikram ◽  
Kim A Williams ◽  
Khari Hill
Keyword(s):  
Fast Food ◽  
Television Advertising ◽  
Home Delivery ◽  
Food Chains ◽  
The European Union ◽  
Spanish Flu ◽  
Advertising To Children ◽  
Tv Commercials ◽  
Tv Watching ◽  
Quick Service

Background:Cardiovascular disease has been the leading killer of Americans since the Spanish flu pandemic of 1918.  During the SARS-CoV-2 pandemic, social distancing and stay-at-home requests, there has been increased television (TV) engagement, and marketing has become more impactful in modifying consumer behaviors. Objective:  We evaluated the healthfulness of food marketing, based on commercials most frequently aired on American primetime networks during the SARS-CoV-2 pandemic. Methods:We reviewed a total of 104 TV commercials, 89 chosen randomly during TV watching and 14 targeted to enrich the sample with the leading quick service restaurants (“fast-food chains”).  The commercials fell into 4 categories: 1) fast-food chains, 2) brand-recognized individual items, 3) grocery chains, and 4) home-delivery meals. The food items displayed in each commercial were recorded and scored based on the previously validated healthful versus unhealthful nutrition scoring system, assigning either positive or negative values for each food item in the commercial. Results:We found that 58% of the commercials advertised fast-food chains (mean score = -3.1, i.e., 3.1 more unhealthy than healthy items per commercial), while 27% were brand-recognized individual items (-0.82), 9% were grocery chains (-0.4), and 6% were for home-delivery meals (0.83); each was less unhealthy than fast-food (p< 0.0001). Conclusions:Commercial TV in the US routinely promotes the consumption of foods that are known to be unhealthy, particularly those underpinning cardiovascular disease and its risk factors. Regulation and/or legislation to curtail the frequency and/or content of these commercials, and consider a ban on such advertising to children, similar to that previously employed in Canada and the European Union.

Governing childhood obesity: Framing regulation of fast food advertising in the Australian print media

2009 ◽  
Vol 69 (9) ◽  
pp. 1402-1408 ◽  
Author(s):  
Julie Henderson ◽  
John Coveney ◽  
Paul Ward ◽  
Anne Taylor
Keyword(s):  
Childhood Obesity ◽  
Fast Food ◽  
Print Media ◽  
Food Advertising

Agglomeration of fast food companies in Brazil

2017 ◽  
Vol 15 (3) ◽  
pp. 292-312
Author(s):  
Adriana Beatriz Madeira ◽  
Viviana Giampaoli
Keyword(s):  
Fast Food ◽  
Design Methodology ◽  
Food Chains ◽  
Industrial Agglomeration ◽  
Cross Sectional ◽  
Content Type ◽  
Foreign Companies ◽  
Related Information ◽  
Food Market ◽  
Practical Implications

Purpose This study aims to understand how the institutional and populational characteristics of a Brazilian city, that is, size, gross domestic product (GDP), life expectancy, education, violence and amount of workers benefiting from PAT (Workers’ Food Program) bias the agglomeration of fast-food companies. Design/methodology/approach The research involved 7,653 units distributed among 270 brands of fast-food chains (9 foreign and 261 Brazilian) operating in 542 Brazilian cities in 2015 and institutional and populational characteristics information about them. It calculated the Herfindahl index and implemented mixed inflated beta models. Findings The study found out that the agglomeration of establishments is mainly associated with the city’s income per capita, education, GDP and with some differences regarding the origin of the company, Brazilian or foreign. Research limitations/implications The limitations of the study are the availability of Brazilian cities' data and information about the fast-food companies, such as governance-related information and general infrastructure. The study was cross-sectional, which does not analyze the business installation speed. Practical implications This work provides data collection and analyzes which factors may contribute to the knowledge of the Brazilian fast-food market. It stands out that foreign companies do not seem to contemplate city violence. The proposed models can serve as an investors’ foundation to start, expand business and predict the number of establishments in a city. Originality/value The study highlights the relation between the cities’ institutional and populational characteristics and the aggregation of fast-food chains in Brazilian cities, using index commonly applied in industrial agglomeration.

scholarly journals Ájurvéda az elhízás kezelésében

2016 ◽  
Vol 157 (34) ◽  
pp. 1349-1352
Author(s):  
Anna Korossy ◽  
Anna Blázovics
Keyword(s):  
Cardiovascular Diseases ◽  
Fast Food ◽  
Lifestyle Changes ◽  
The Body ◽  
Stress Factors ◽  
Food Chains ◽  
Body Type ◽  
Body Constitution ◽  
And Oxidative Stress ◽  
Type Classification

Obesity is an increasing problem all over the world as the lifestyle changes and fast food chains gain popularity. In India, 31% of men and 29% of women are overweight, which is a growing trend over the last 11 years. Obesity increases the risk of many diseases such as cardiovascular diseases, reflux disease, gastrointestinal tumors, and sleep apnea. Obesity without complications can also cause serious complications during surgery. In Ayurveda the formation of diseases depends on the balance of the three doshas – vata, pitta, kapha. The rate of three doshas varies depending on the body constitution of the indvidual. Studies of an Indian research group have shown that Ayurvedic body type classification may be associated with genes of inflammation and oxidative stress factors, the rate of DNA methylation and development of cardiovascular diseases. Orv. Hetil., 2016, 157(34), 1349–1352.

Sign in / Sign up

Export Citation Format

Share Document