Flashback Face: ‘Do You Like Scary Movies?’ Scream and Revitalisation
This chapter introduces Wes Craven, a film director who has an initial reticence against making one more to-the-wall horror film that was born of his enduring battle against genre typecasting. It describes the horror genre that was widely considered to be in a state of flux during Craven's time. It also analyses Craven's Scream, which experienced a more prestigious release than most from Dimension Films and had specialised in formulaic sequels to established horror franchises. The chapter recounts Dimension's faith in Scream that reflected the confidence in the material and script that possessed aspirations to commence a trilogy and deconstruct and revitalise a genre that was perceived as obsolete. It examines horror films that are renowned for being front-loaded in the realm of the American box office.