scholarly journals Meanings and Implications of Corporate Social Responsibility and Branding in Grocer Retailers

2014 ◽  
pp. 351-369 ◽  
Author(s):  
Elena Candelo ◽  
Cecilia Casalegno ◽  
Chiara Civera
Keyword(s):  
Corporate Social Responsibility ◽  
United Kingdom ◽  
Social Responsibility ◽  
Business Model ◽  
Economic Value ◽  
Shared Value ◽  
Grocery Industry ◽  
Strategic Model ◽  
Commercial Value ◽  
Corporate Social

The chapter demonstrates the extent to which companies operating in the Retailing Grocery industry use Corporate Social Responsibility (CSR) as driver to enhance their brand and pursue commercial value, or to purely redefine their business priorities in accordance to evolving consumers' needs and expectations by making CSR a new concrete business model and evolving towards the concept of Corporate Shared Value (CSV). The study is addressed to analyse the matter of facts in two different European geographical areas: Italy and United Kingdom, chosen because of the peculiar approaches in companies' attitude towards CSR and CSV, ultimately. Many differences and some relevant similarities in the implementation of CSV as new strategic model between the countries have emerged, with UK showing the most formalized and standardized integration between social and economic value within its Grocer Retailer companies' business activities.

scholarly journals Shared value: a bibliometric review of the literature from the approaches of strategy, corporate social responsibility and stakeholder

2020 ◽  
Vol 36 (66) ◽  
pp. 172-186 ◽  
Author(s):  
Marcela Maestre-Matos ◽  
Andrea Paola Paez Cabas ◽  
Jahir Enrique Lombana-Coy
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Social Value ◽  
Shared Value ◽  
Review Of The Literature ◽  
Bibliometric Review ◽  
Value Integration ◽  
Corporate Social ◽  
Conceptual Evolution

The recent rise of the Shared Value (SV) concept justifies the debate about its possible conceptual developments. The objective of this article is to analyze the conceptual evolution of the SV showing its approaches from strategy, corporate social responsibility (CSR) and stakeholders. The methodology used for research consists of a systematic review of the literature, using as input for the classification of articles, the graphs theory and a bibliometric analysis through the Tree of Science (ToS) tool. The analysis focuses on the evolution of the concept of SV (start, development and trends) observing the maintenance of the original approaches and new trends in concept application. It is concluded that although the origin of the SV does not yet have a defined consensus, there are some coincident characteristics for its application, such as: creation of mutual value, integration of economic and social value and the generation of positive impacts on stakeholders.

Effects of Corporate Social Responsibility and Creating Shared Value on Sustainability

2019 ◽  
pp. 1272-1284
Author(s):  
Janthorn Sinthupundaja ◽  
Youji Kohda
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Environmental Sustainability ◽  
Academic Research ◽  
Deep Understanding ◽  
Local Context ◽  
Shared Value ◽  
Contributing Factors ◽  
Creating Shared Value ◽  
Corporate Social

This article describes how recently, there has been a shift in corporate social responsibility (CSR) to creating shared value (CSV), filling the gap between the strategies underlying competitive advantage and sustainability. Although the principles of CSR and CSV have been broadly studied and investigated, there is still little academic research focusing on the transitions regarding on economic, social, and environmental sustainability. In this article, literature and a case study were reviewed and analyzed to identify differences and contributing factors towards sustainability, based on value co-creation and collaboration approaches. The authors' findings present that the CSV emphasizing on co-created value with the cross-sector collaboration leads to the sustainability. Working together with local people or social organizations enables deep understanding of local context and understand the real social and environmental issues. The study contributes to sustainability and business literature by investigating insights into the sustainability of CSR and CSV, and strengthening the importance of social involvement.

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