A Tale of Two Newsrooms

Advances in Media, Entertainment, and the Arts - Contemporary Research Methods and Data Analytics in the News Industry ◽

10.4018/978-1-4666-8580-2.ch004 ◽

2015 ◽

pp. 58-76 ◽

Cited By ~ 3

Author(s):

Patrick Ferrucci ◽

Edson C. Tandoc Jr.

Keyword(s):

Web Analytics ◽

Ethnographic Methods ◽

Market Theory ◽

Editorial Decisions

This chapter describes the results of a study that compared a strongly market-oriented newsroom and a less market-oriented newsroom in terms of how they used web analytics in news work. Using ethnographic methods, the study finds that web analytics influenced editorial decisions in both newsrooms. However, the two newsrooms differed in the extent to which they used analytics and in their reasons for doing so. These differences are examined using the framework of market theory in news construction.

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It is in the numbers: How market orientation impacts journalists’ use of news metrics

Journalism ◽

10.1177/1464884918807056 ◽

2018 ◽

Vol 21 (2) ◽

pp. 244-261 ◽

Cited By ~ 11

Author(s):

Patrick Ferrucci

Keyword(s):

United States ◽

Market Orientation ◽

Full Time ◽

Web Analytics ◽

Market Theory ◽

News Production ◽

News Organizations ◽

Depth Interviews

This study examines how market orientation affects the use of web analytics in newsrooms. The researcher conducted 57 in-depth interviews with journalists working full time in United States-based news organizations. These organizations varied by market orientation: strongly market oriented, somewhat strongly market oriented, somewhat weakly market oriented, and weakly market oriented. Using market theory for news production as a framework, this study found that prior research correctly identified how newsrooms utilize analytics, but did not necessarily illustrate the nuances in how organizations utilized analytics differently depending on market orientation. Finally, the piece extends and discusses the utility of market theory for news production.

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