Cooperative Optimization of Tourism Networks

A tourism network is determined by close collaboration among various stakeholders working interactively on common problems or issues through formal and informal approaches. As many cases highlight, informal relationships contribute to the formation of formal partnerships. In this study a game theoretical model is applied to explain the decisional process of entrepreneurs about forming partnerships in formal tourism networks. The model shows that, in terms of Nash equilibrium, the cooperative optimization of a tourism network should be achieved when entrepreneurs have the same business goals and a common tourism vision The chapter presents an empirical solution that arises from the case of Business Networks in Italy, which represents an innovation in Italian Law.