Determinants of SME’s Social Media Marketing Adoption: Competitive Industry as a Moderator

In light of the growing role of social media marketing in the success of businesses and its low adoption rate among small and medium enterprises (SMEs), this study aims to identify determinants of SMEs’ social media marketing adoption by considering the competitive industry as a moderator. Data were collected from 214 SMEs in Malaysia. Unlike extant literature, this study proposed a dual-stage analysis involving partial least squares (PLS) technique and artificial intelligence named deep artificial neural network (ANN). The application of deep ANN architecture is used to predict 91% of accuracy for the proposed model. The results showed that perceived relative advantage, perceived cost, top management support, perceived competitor pressure, and perceived vendor pressure have a significant impact on social media marketing adoption. Furthermore, the competitive industry moderates the effects of competitive pressure and customer pressure on social media marketing adoption. The results of the study extend the literature on social media marketing by illustrating the influence of technological, organizational, and environmental (TOE) factors on social media marketing adoption among SMEs concerning the extent of industry competition. The results of the study enable policymakers and managers of SMEs to understand the factors that influence social media marketing adoption in both competitive and non-competitive industries and invest effectively in digital marketing.

The Effect of Implementation of Management Support Work Environment, Team Work, and Employee Development to Employee Engagement with Employee Motivation as Mediating Variable

Employee engagement is essential for the company's long-term growth and increased profits in an increasingly competitive industry. This study aims to analyze the effect of implementing a management support, work environment, team work, employee development to employee engagement. The research conducted in manufacturing companies in Batam with 396 respondents. The data test using SPSS and Smart PLS. The results of the study explained the direct effect variable has significant effect and variable teamwork has very significant effect compare to other independent variables. Indirect influence explains that team work have a significant effect to employee engagement through employee motivation but management support does not significantly influence employee engagement through employee motivation.

E-WALLET SERVICE INNOVATION, SERVICE DELIVERY, AND CUSTOMER SATISFACTION ON CUSTOMER LOYALTY WITHIN SHOPEEPAY IN INDONESIA

Abstract- Indonesia's fast-growing digital payment industry is encouraging the emergence of new players. In a highly competitive industry and accompanied by COVID-19, e-wallet service providers compete to attract consumers and seller partners to use their services. This study aims to examine the effect of service innovation (SI), service delivery (SD), and customer satisfaction (CS) on customer loyalty (CL) of ShopeePay e-wallet users in Indonesia, especially during the COVID-19 outbreak. This study uses a quantitative method with non-probability sampling, namely judgment sampling, in which respondents are users of ShopeePay e-wallet service in Indonesia. Samples analyzed was 303 respondents with questionnaire data collection technique. The results shows that SI and SD mediated by CS, and CS itself has a positive and significant effect on CL of ShopeePay users in Indonesia. These findings indicate that ShopeePay Indonesia needs to develop SI and SD that meets customer needs and expectations to achieve CL. Keywords: Delivery; Indonesian e-wallet; Innovation; Loyalty; Satisfaction

Important Factors for Agile Supply Chain in Iranian Automobile Industries

Automobile industry is one of the competitive industry in the world. The companies should be flexible to provide customers’ demand. They need a good strategy to be flexible, agile is the best strategy for this problem. Supply chain is one of the important part of manufacturing, in the automobile industry they should have a good suppliers to answer any change in the product line. In Iran the suppliers of Automobile industries have a problem to be flexible and fast to answer the product line’s change. In this study, the important factors for agile supply chain in Iranian Automobile industries introduced. This factors selected based on experts’ opinion and analyzed by fuzzy Delphi method. The results indicated that Daily P.O.S feedback is the important factors for Iranian automobile industries.

The wellness zone headmasters salon and spa: managing growth

Learning outcomes The learning outcomes of this paper is as follows: to identify unique selling points of a growing business for attaining competitive advantage; to understand the role of segmentation for Wellness Zone Headmasters (WZH); to explore different strategic choices for successful expansion of business; to help students understand the concept of customer satisfaction in a competitive industry; and to understand the importance of differentiation as a major deciding factor for the future of a business. Case overview/synopsis In March 2020, Kumud Goel, one of the directors of WZH, a chain of wellness spa and salon in Jammu and Kashmir (India), was considering different marketing strategies to grow her existing business. The company had opened two new outlets in the past two years and was looking at increasing its customer base. Kumud was concerned about keeping her customers satisfied in a highly competitive industry. She was aware that differentiation was critical for future growth. In what ways could WZH differentiate itself from its competitors at a time when the market was exploding? Could customer segmentation be the solution? What measures would WZH need to take to increase its repeat customers? Complexity academic level The case is appropriate for use in a 90-min class in a Masters in Business Administration-level management course and for undergraduates, especially marketing majors and in a module on marketing strategy and customer value. Supplementary materials Teaching notes are available for educators only. Subject code CSS 8: Marketing.

Knowledge Management Challenges in Event Organisations

This chapter sets the scene for knowledge management in an events context. The events industry is a highly competitive industry, where many new events emerge, and unsuccessful ones disappear. Events management thus needs to be effective in order for the organisation to be successful, both in economic as well as in creative terms. The notion of success is thereby “(...) as much an inward-looking concept as an outward one” (Getz & Frisby, 1988: 23). Effective knowledge management can help event organisations stay innovative and competitive in the long term. This, however, comes with a few challenges. Allen et al. (2011) and Bowdin et al. (2012) provide an extensive overview of the managerial process of organising special events. An operational focus includes strategic considerations, marketing, financing, human resource management, logistics, legal issues, and risk management.

Effect of various milking equipment on milk ejection in high-yielding cows

Improving modern dairy farming is based on the industry's development, which means transforming livestock farming into a competitive industry. The development of its technical and technological support is closely related to its functional ability to realize the genetic potential of biological objects of production with high-quality products, which is the defining criterion for the competitiveness of machinery and technology at the industry’s present stage of development. The purpose of the research was to study milk production technology based on a comprehensive assessment and implementation of modern milking equipment, maximizing animals’ genetic potential and industry efficiency. We proved that applying the ‘DeLaval’ milking parlor under the same feeding and keeping animals ensured the proper completeness of milking and increased cows’ milk yield. During the first, third, and highest lactations, the milk yield was 226 kg (P=0.05), 266 kg (P=0.05), and 214 kg (P=0.05), respectively. After-milking when applying ADM-8A averaged 175 ml, and only 45 ml when applying the ‘DeLaval’ parlor. When using the ‘DeLaval’ milking equipment, the milk production intensity of cows was 1.43 kg/min, and, with ADM-8A, it was 1.24 kg/min, which is 0.19 kg/min (P=0.001), or 15.3% higher.

The Newest Telecommunications Operator Company in Indonesia: “A Research Case Study of Smart Telecom’s Survival in the Competitive Industry”

<p>This paper is based on field research into the evolution of the telecommunications industry in Indonesia for the newest telecommunications operator company in Indonesia, PT Smart Telecom (ST), from the preparation of its launch to becoming one of the surviving telecommunications companies in Indonesia. The paper aim to describe the marketing, operational and the role ST plays in the Sinarmas group. Through a personal experience, the case focuses on every stage of PT Smart Telecom’s evolution until its merger with PT Mobile-8 before becoming one of the five remaining telecommunication operators in Indonesia.</p>