Developing an Effective Strategy for Organizational Business Intelligence

2017 ◽  
pp. 222-237
Author(s):  
Paul Hawking ◽  
Carmine Carmine Sellitto
Keyword(s):  
Business Intelligence ◽  
Effective Strategy ◽  
Case Study Approach ◽  
Study Approach ◽  
Organizational Benefits ◽  
Guiding Principles ◽  
Industry Sectors

Business Intelligence has been adopted across numerous industry sectors where the commensurate benefits have been reported as being significant to those that fall short of expectations. Indeed, an effective strategy that aligns company objectives and Business Intelligence has been shown to be an important factor in firm realizing organizational benefits. Using a case study approach, the paper documents the salient aspects of an energy company's Business Intelligence strategy that directly enhanced informational requirements. The firm's strategy embodied the adherence to certain guiding principles ensuring that the introduction of Business Intelligence directly addressed the company's needs. The paper presents a novel description of a company's Business Intelligence strategy that will provide valuable lessons for not only researchers, but also industry practitioners.

Business Intelligence Strategy

2017 ◽  
Vol 8 (2) ◽  
pp. 17-30 ◽  
Author(s):  
Paul Hawking ◽  
Carmine Sellitto
Keyword(s):  
Business Intelligence ◽  
Effective Strategy ◽  
Case Study Approach ◽  
Study Approach ◽  
Organizational Benefits ◽  
Key Aspects ◽  
Industry Sectors

Business Intelligence has been adopted across numerous industry sectors where the commensurate benefits have been reported as being significant to those that fall short of expectations. Indeed, an effective strategy that aligns company objectives and Business Intelligence has been shown to be an important factor in firm realizing organizational benefits. Using a case study approach, the paper documents the key aspects of two companies' Business Intelligence strategy that directly enhanced informational requirements. The paper presents a novel description of Business Intelligence strategies that will provide valuable lessons for not only researchers, but also industry practitioners.

A Study of Business Intelligence Strategy Development by Large Organizations

2019 ◽  
pp. 326-339
Author(s):  
Carmine Carmine Sellitto ◽  
Paul Hawking
Keyword(s):  
Business Intelligence ◽  
Business Strategy ◽  
Strategic Alignment ◽  
Important Predictor ◽  
Strategy Development ◽  
Informational Needs ◽  
Information Presentation ◽  
Case Study Approach ◽  
Study Approach

Organizations have adopted business intelligence solutions with a mixed degree of benefits. Some businesses highlight significant outcomes, while others identify limitations or shortfalls in the benefits derived. Notably, the alignment of business strategy with the adoption of business intelligence processes has been an important predictor of firms being able to achieve organizational wide benefits. The chapter uses a case study approach to document the informational needs achieved through aligning organizational strategy and the adoption of business intelligence solution at two distinct companies. The adoption approaches used by each firm, although different, reflect the important areas in which business intelligence is most useful—strategic alignment, governance, and information presentation.

Business Intelligence Strategy

2016 ◽  
pp. 305-317
Author(s):  
Paul Hawking ◽  
Carmine Carmine Sellitto
Keyword(s):  
Business Intelligence ◽  
Information Needs ◽  
Significant Issue ◽  
Case Study Method ◽  
Organizational Benefits ◽  
Guiding Principles

Although Business Intelligence is seen as priority by many companies, the level of benefits achieved varies significantly between firms. Researchers have indicated that not having an effective Business Intelligence strategy is a significant issue in regards to trying to realize organizational benefits. This paper adopting a case study method investigates an Australian energy company's Business Intelligence adoption and the development of a Business Intelligence strategy that directly informed the firm's information needs. The important elements of this strategy included using a set of guiding principles to ensure that there was a close alignment of Business Intelligence outcomes with the company's needs. The paper provides insights for researchers and practitioners on the important factors need to be considered to achieve effective Business Intelligence.

A Fast-Moving Consumer Goods Company and Business Intelligence Strategy Development

2017 ◽  
Vol 13 (2) ◽  
pp. 22-33
Author(s):  
Paul Hawking ◽  
Carmine Sellitto
Keyword(s):  
Business Intelligence ◽  
Consumer Goods ◽  
Fast Moving ◽  
Subsequent Development ◽  
Strategy Development ◽  
Case Study Approach ◽  
Study Approach ◽  
Fast Moving Consumer Goods ◽  
Business Technology

The paper used the case study approach to report on how a Fast Moving Consumer Goods (FMCG) company developed their Business Intelligence strategy. Many companies are aware of the benefits that Business Intelligence brings to the corporation— however struggle to have an appropriate or well defined strategy. The authors document in the paper how the company experienced limited benefits with their initial Business Intelligence implementation— however, the subsequent development of a Business Intelligence strategy allowed the firm to redress initial project short-comings across several business areas. The company's Business Intelligence strategy included elements that directly addressed governance and resource management, business technology alignment, innovation and skills capability. The research investigated the experiences of a global FMCG company regarding their Business Intelligence use and the findings may not be generalizable.

Business Intelligence Strategy

2015 ◽  
Vol 11 (1) ◽  
pp. 1-12 ◽  
Author(s):  
Paul Hawking ◽  
Carmine Sellitto
Keyword(s):  
Business Intelligence ◽  
Information Needs ◽  
Significant Issue ◽  
Case Study Method ◽  
Organizational Benefits ◽  
Guiding Principles

Although Business Intelligence is seen as priority by many companies, the level of benefits achieved varies significantly between firms. Researchers have indicated that not having an effective Business Intelligence strategy is a significant issue in regards to trying to realize organizational benefits. This paper adopting a case study method investigates an Australian energy company's Business Intelligence adoption and the development of a Business Intelligence strategy that directly informed the firm's information needs. The important elements of this strategy included using a set of guiding principles to ensure that there was a close alignment of Business Intelligence outcomes with the company's needs. The paper provides insights for researchers and practitioners on the important factors need to be considered to achieve effective Business Intelligence.

Overcoming Challenges of International Migration Research: A Case Study Approach in Southern Mexico

2016 ◽  
Vol 13 (1) ◽  
pp. 131-143
Author(s):  
Julie Boyles
Keyword(s):  
International Migration ◽  
Common Ground ◽  
Data Gathering ◽  
Ethnographic Case Study ◽  
Case Study Approach ◽  
Southern Mexico ◽  
Mixed Methods Approach ◽  
Study Approach ◽  
Migration Research

An ethnographic case study approach to understanding women’s actions and reactions to husbands’ emigration—or potential emigration—offers a distinct set of challenges to a U.S.-based researcher.  International migration research in a foreign context likely offers challenges in language, culture, lifestyle, as well as potential gender norm impediments. A mixed methods approach contributed to successfully overcoming barriers through an array of research methods, strategies, and tactics, as well as practicing flexibility in data gathering methods. Even this researcher’s influence on the research was minimized and alleviated, to a degree, through ascertaining common ground with many of the women. Research with the women of San Juan Guelavía, Oaxaca, Mexico offered numerous and constant challenges, each overcome with ensuing rewards.

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