scholarly journals Branding, Marketing, and Design

2017 ◽  
pp. 275-298
Author(s):  
Anthony Kent ◽  
Charles Dennis ◽  
Marta Blasquez Cano ◽  
Eva Helberger ◽  
Josko Brakus
Keyword(s):  
Department Store ◽  
Quantitative Approach ◽  
Environmental Response ◽  
Digital Signage ◽  
Mixed Method Approach ◽  
Experiential Effects ◽  
Ethnographic Methodology ◽  
Store Environment ◽  
Observational Techniques ◽  
Method Approach

The aim of this chapter is to develop knowledge of retail environments through an overview of the most used technologies in retailing and the contribution of in-store technologies to the experience of the fashion store environment. The chapter commences with an overview of the influence of multichannel development, consumer-facing technologies, and their adoption by fashion retailers. The second part examines the use of digital signage and its contribution to atmospherics in a department store. The researchers have used a mixed method approach, with observational techniques drawn first from ethnographic methodology, and second, a quantitative approach to consumers' environmental response behavior. The results indicate a limited use of innovative in-store technologies and reliance on conventional technological media in fashion stores. Secondly, digital signage demonstrates both communication and experiential effects. The chapter concludes with a discussion of convergence between the virtual and physical store environments and the implications for theory and management.

Branding, Marketing, and Design

2015 ◽  
pp. 1-22 ◽  
Author(s):  
Anthony Kent ◽  
Charles Dennis ◽  
Marta Blasquez Cano ◽  
Eva Helberger ◽  
Josko Brakus
Keyword(s):  
Department Store ◽  
Quantitative Approach ◽  
Environmental Response ◽  
Digital Signage ◽  
Mixed Method Approach ◽  
Experiential Effects ◽  
Ethnographic Methodology ◽  
Store Environment ◽  
Observational Techniques ◽  
Method Approach

The aim of this chapter is to develop knowledge of retail environments through an overview of the most used technologies in retailing and the contribution of in-store technologies to the experience of the fashion store environment. The chapter commences with an overview of the influence of multichannel development, consumer-facing technologies, and their adoption by fashion retailers. The second part examines the use of digital signage and its contribution to atmospherics in a department store. The researchers have used a mixed method approach, with observational techniques drawn first from ethnographic methodology, and second, a quantitative approach to consumers' environmental response behavior. The results indicate a limited use of innovative in-store technologies and reliance on conventional technological media in fashion stores. Secondly, digital signage demonstrates both communication and experiential effects. The chapter concludes with a discussion of convergence between the virtual and physical store environments and the implications for theory and management.

A Methodological Literature Review on the Internationalisation of Higher Education

2022 ◽  
pp. 228-247
Author(s):  
Saud Saif Albusaidi ◽  
Agung Nugroho
Keyword(s):  
Higher Education ◽  
Literature Review ◽  
Mixed Method ◽  
Qualitative Approach ◽  
Quantitative Approach ◽  
Internationalization Of Higher Education ◽  
Mixed Method Approach ◽  
Internationalisation Of Higher Education ◽  
The Future ◽  
Method Approach

This chapter aims to critique the methodologies of studies conducted in the field of the internationalization of higher education. The authors of this chapter selected nine articles and presented the commonalities between them and how their tools determined the findings. The authors first evaluated three articles that implemented a qualitative approach. Then they evaluated three articles that implemented a quantitative approach. Finally, the authors examined studies investigating higher education's internationalization through a mixed-method approach. The authors provide critiques, guidance, and insights into the procedural correctness on how the selected articles could be conducted better in the future.

scholarly journals Bots as online impersonators

2021 ◽  
Vol 30 (1) ◽  
Author(s):  
Rose Marie Santini ◽  
Débora Salles ◽  
Charbelly Estrella Estrella ◽  
Carlos Eduardo Barros ◽  
Daniela Orofino
Keyword(s):  
Social Media ◽  
Grounded Theory ◽  
Mixed Method ◽  
Social Groups ◽  
Online Communication ◽  
Information Flows ◽  
Municipal Elections ◽  
Mixed Method Approach ◽  
Observational Techniques ◽  
Method Approach

Social bots are automated agents programmed to act on social media impersonating human behaviour to influence discussions online. This paper aims to contribute to the discussion of how bots can endanger online communication and alter information flows. We resorted to a mixed-method approach based on grounded theory and observational techniques in order to investigate the bots’ activities online during the 2016 municipal elections in Rio de Janeiro. We collected related content on Twitter in this period and detected 3,101 bots. This sample was classified in three categories based on tweeting content: user-generated bot, media spambot, and political bot. Our findings indicate that, although bots work for different political and social purposes, their computational nature claims into service of dominant social groups and economical elites. We conclude that computational propaganda is building a dangerous scenario of widespread automation in which different kinds of algorithms bias social media conversation.

Underpining the Relaionships between Burnout, Depression and Somatic Stress - A Mixed Method Approach

2018 ◽  
Vol 2 (1) ◽  
pp. 5-16
Author(s):  
Syed Gohar Abbas ◽  
◽  
Jalil Ahmed ◽  
Zainab Fakhr
Keyword(s):  
Mixed Method ◽  
Mixed Method Approach ◽  
Somatic Stress ◽  
Method Approach

A case study evaluation of a community multidisciplinary team in South East England using a mixed-method approach

2020 ◽  
Vol 70 (suppl 1) ◽  
pp. bjgp20X711569
Author(s):  
Jessica Wyatt Muscat
Keyword(s):  
Mental Health ◽  
Mixed Method ◽  
Social Care ◽  
Free Form ◽  
Normalisation Process Theory ◽  
Multidisciplinary Teams ◽  
Mixed Method Approach ◽  
Health And Social Care ◽  
Method Approach

BackgroundCommunity multidisciplinary teams (MDTs) represent a model of integrated care comprising health, social care, and the voluntary sector where members work collaboratively to coordinate care for those patients most at risk.AimThe evaluation will answer the question, ‘What are the enablers and what are the restrictors to the embedding of the case study MDT into the routine practice of the health and social care teams involved in the project?’MethodThe MDT was evaluated using a mixed-method approach with normalisation process theory as a methodological tool. Both quantitative and qualitative data were gathered through a questionnaire consisting of the NoMAD survey followed by free-form questions.ResultsThe concepts of the MDT were generally clear, and participants could see the potential benefits of the programme, though this was found to be lower in GPs. Certain professionals, particularly mental health and nursing professionals, found it difficult to integrate the MDT into normal working patterns because of a lack of resources. Participants also felt there was a lack of training for MDT working. A lack of awareness of evidence supporting the programme was shown particularly within management, GP, and nursing roles.ConclusionSpecific recommendations have been made in order to improve the MDT under evaluation. These include adjustments to IT systems and meeting documentation, continued education as to the purpose of the MDT, and the engagement of GPs to enable better buy-in. Recommendations were made to focus the agenda with specialist attendance when necessary, and to expand the MDT remit, particularly in mental health and geriatrics.

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