An Analysis of Customers' Acceptance of Internet Banking
Keyword(s):
The aim of this chapter is to provide insights into the causal factor of people's internet banking acceptance. It endeavors to address a research need for extending the technology acceptance model (TAM) by adding contextual variables and its implication on e-customer satisfaction and e-customer loyalty. As trust and service quality has never failed to be a significant predictor in e-commerce research, this study proposes to integrate trust and service quality into the TAM to get a better understanding of e-banking adoption. A research model reflecting the effect of e-trust and internet banking service quality dimensions on TAM constructs is proposed.
2009 ◽
Vol 27
(1)
◽
pp. 103-126
◽
2018 ◽
Vol 36
(5)
◽
pp. 908-930
◽
2016 ◽
Vol 7
(1)
◽
pp. 1-17
◽
2020 ◽
Vol 9
(4)
◽
pp. 1515-1524
Keyword(s):
2020 ◽
Vol 12
(3)
◽
pp. 297-318
◽
Keyword(s):