Fuzzy Structural Models and Based Applications in Digital Marketplace

2018 ◽  
pp. 703-714 ◽  
Author(s):  
Anil Kumar ◽  
Manoj Kumar Dash

One of the well-known topics of decision making is Multi-Criteria Decision Making (MCDM). Fuzzy set theory helps to provide a useful way to address a MCDM problem. Without models, MCDM methods cannot be practiced effectively, therefore, it is interesting to clarify the structure among criteria. But the shortcoming of MCDM is unable to capture imprecision or vagueness inherent in the information. Fuzzy set theory has great potential to handle such situations and fuzzy structural models have been developed. In this chapter widely used structural models i.e. Interpretive Structural Modeling (ISM), Decision Making Trial and Evaluation Laboratory (DEMATEL), and Cognition Maps (CMs) are first summarized briefly along with their mathematical formulation and then diffusion these models into fuzzy set theory is explained along with a literature review of the based applications of these models in the digital marketplace.

Author(s):  
Anil Kumar ◽  
Manoj Kumar Dash

One of the well-known topics of decision making is Multi-Criteria Decision Making (MCDM). Fuzzy set theory helps to provide a useful way to address a MCDM problem. Without models, MCDM methods cannot be practiced effectively, therefore, it is interesting to clarify the structure among criteria. But the shortcoming of MCDM is unable to capture imprecision or vagueness inherent in the information. Fuzzy set theory has great potential to handle such situations and fuzzy structural models have been developed. In this chapter widely used structural models i.e. Interpretive Structural Modeling (ISM), Decision Making Trial and Evaluation Laboratory (DEMATEL), and Cognition Maps (CMs) are first summarized briefly along with their mathematical formulation and then diffusion these models into fuzzy set theory is explained along with a literature review of the based applications of these models in the digital marketplace.


2005 ◽  
Vol 13 (1) ◽  
pp. 23-56 ◽  
Author(s):  
Badredine Arfi

In this article I use linguistic fuzzy-set theory to analyze the process of decision making in politics. I first introduce a number of relevant elements of (numerical and linguistic) fuzzy-set theory that are needed to understand the terminology as well as to grasp the scope and depth of the approach. I then explicate a linguistic fuzzy-set approach (LFSA) to the process of decision making under conditions in which the decision makers are required to simultaneously satisfy multiple criteria. The LFSA approach is illustrated through a running (hypothetical) example of a situation in which state leaders need to decide how to combine trust and power to make a choice on security alignment.


Author(s):  
Ludovic Liétard ◽  
Daniel Rocacher

This chapter is devoted to the evaluation of quantified statements which can be found in many applications as decision making, expert systems, or flexible querying of relational databases using fuzzy set theory. Its contribution is to introduce the main techniques to evaluate such statements and to propose a new theoretical background for the evaluation of quantified statements of type “Q X are A” and “Q B X are A.” In this context, quantified statements are interpreted using an arithmetic on gradual numbers from Nf, Zf, and Qf. It is shown that the context of fuzzy numbers provides a framework to unify previous approaches and can be the base for the definition of new approaches.


2016 ◽  
Vol 5 (3) ◽  
pp. 30-41 ◽  
Author(s):  
Priti Gupta ◽  
Pratiksha Tiwari

Decision making involves various attributes along with several decision takers. Recently it has become more complex. This gives raise to uncertainty and associated with the information provided. So it may be appropriate to suggest that uncertainty demonstrates itself in numerous forms and of different types. Uncertainties may arise due to human behaviour, fluctuations of information, unknown facts. Fuzzy set theory is tool to deal with uncertainty in a better way. Both Fuzzy set theory and information theory are involved in dealing with various real-world problems such as segmentation of images, medical diagnosis, managerial decision making etc. Several methods and concepts dealing with imprecision and uncertainty have been proposed by many researchers. In the present communication, the authors have proposed a parametric generalization of entropy introduced by De Luca and Termini along with its basic properties. Further, a new measure of weighted coefficient of correlation is developed and applied to solve decision making problems involving uncertainty.


1981 ◽  
Vol 25 (1) ◽  
pp. 306-310
Author(s):  
Richard A. Newman

Fuzzy Set Theory has proved popular for development of decision making models. However, most such models have not been tested using problems such as commonly found in Human Factors system design. This study used a decision model that combined Fuzzy Set decision rules with an eigenvector weighting rule. Five experienced Human Factors Designers solved six design problems, half manually, and half using a computer program that served as a decision making aid, using the model. On completion of the procedure, the computer model made a recommendation for a solution. The user could accept or reject the model's choice. Comparisons were made between manual and computer aided decision making, and the Fuzzy Set decision rule was compared with other possible decision rules using the same data. Results showed that use of the model-based decision aid was accepted by the users, and were reasonable. In addition, a possible measure of decision making quality was found in the measure of weighting inconsistency which is part of the eigenvector procedure.


1990 ◽  
Vol 20 (1) ◽  
pp. 33-55 ◽  
Author(s):  
Jean Lemaire

AbstractFuzzy set theory is a recently developed field of mathematics, that introduces sets of objects whose boundaries are not sharply defined. Whereas in ordinary Boolean algebra an element is either contained or not contained in a given set, in fuzzy set theory the transition between membership and non-membership is gradual. The theory aims at modelizing situations described in vague or imprecise terms, or situations that are too complex or ill-defined to be analysed by conventional methods. This paper aims at presenting the basic concepts of the theory in an insurance framework. First the basic definitions of fuzzy logic are presented, and applied to provide a flexible definition of a “preferred policyholder” in life insurance. Next, fuzzy decision-making procedures are illustrated by a reinsurance application, and the theory of fuzzy numbers is extended to define fuzzy insurance premiums.


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