Marketing to Develop Environmental Sustainability, Awareness, and Action

2019 ◽  
pp. 106-123
Author(s):  
Sangeeta Trott
Keyword(s):  
Environmental Sustainability ◽  
Industrial Revolution ◽  
Fourth Industrial Revolution ◽  
Managerial Implications ◽  
The Relationship

The main purpose of the chapter is to understand the role of marketing in creating awareness and action for sustainability in the fourth industrial revolution. The chapter is sequenced as follows: It begins with a brief introduction, followed by exploring the relationship between marketing and sustainability. The chapter then explains how marketing can play an important role in developing awareness and action at various phases of sustainability with suitable examples. The chapter then discusses the various issues which one faces in sustainability and ends with a conclusion. The chapter has great theoretical and managerial implications.

THE ROLE OF WOMEN IN THE CREATION OF KNOWLEDGE FOR THE FOURTH INDUSTRIAL REVOLUTION

2018 ◽  
Author(s):  
Marijana Vidas-Bubanja ◽  
◽  
Snežana Popovčić-Avrić ◽  
Iva Bubanja ◽  
◽  
...  
Keyword(s):  
Industrial Revolution ◽  
Fourth Industrial Revolution ◽  
The Creation ◽  
Role Of Women

Emerging Industrial Revolution: Symbiosis of Industry 4.0 and Circular Economy: The Role of Universities

2020 ◽  
Vol 25 (3) ◽  
pp. 505-525 ◽  
Author(s):  
Seeram Ramakrishna ◽  
Alfred Ngowi ◽  
Henk De Jager ◽  
Bankole O. Awuzie
Keyword(s):  
Economic Growth ◽  
Circular Economy ◽  
Industry 4.0 ◽  
Business Models ◽  
Industrial Revolution ◽  
New Technologies ◽  
Production Systems ◽  
Fourth Industrial Revolution ◽  
New Jobs

Growing consumerism and population worldwide raises concerns about society’s sustainability aspirations. This has led to calls for concerted efforts to shift from the linear economy to a circular economy (CE), which are gaining momentum globally. CE approaches lead to a zero-waste scenario of economic growth and sustainable development. These approaches are based on semi-scientific and empirical concepts with technologies enabling 3Rs (reduce, reuse, recycle) and 6Rs (reuse, recycle, redesign, remanufacture, reduce, recover). Studies estimate that the transition to a CE would save the world in excess of a trillion dollars annually while creating new jobs, business opportunities and economic growth. The emerging industrial revolution will enhance the symbiotic pursuit of new technologies and CE to transform extant production systems and business models for sustainability. This article examines the trends, availability and readiness of fourth industrial revolution (4IR or industry 4.0) technologies (for example, Internet of Things [IoT], artificial intelligence [AI] and nanotechnology) to support and promote CE transitions within the higher education institutional context. Furthermore, it elucidates the role of universities as living laboratories for experimenting the utility of industry 4.0 technologies in driving the shift towards CE futures. The article concludes that universities should play a pivotal role in engendering CE transitions.

4IR and Right to Education in Nigeria: Synergybetween Legal Instruments and Stem Education

2021 ◽  
Vol 12 (3) ◽  
pp. 2286-2295
Author(s):  
Mariam Adepeju Abdulraheem-Mustapha
Keyword(s):  
Stem Education ◽  
Industrial Revolution ◽  
Research Collaboration ◽  
Legal Protection ◽  
Right To Education ◽  
Fourth Industrial Revolution ◽  
Science Technology ◽  
And Mathematics ◽  
Laws And Policies ◽  
The Relationship

Laws and policies have important roles to play in advancing the Fourth Industrial Revolution (4IR) through Science, Technology, Engineering and Mathematics (STEM) research in Nigeria. STEM education and knowledge brings about development by converging scholars across the world with recent research discoveries. In order for Nigeria to reap the maximum benefits from the 4IR, its legal system must come in line with the principles advanced by the 4IR. It is important to state that the laws which have been enacted before the contemporary era are inadequate and obsolete. Education (STEM education inclusive) which will benefit the most from thenewrevolution would demand new legal instrumentsthat are adequate and effective to cater for the legal and policy demands of the 4IR by bringing forth a more current and inclusive legal protection for all the relevant beneficiaries. Using doctrinal methodology, thispaperexamines4IR and right to education in Nigeria with a view to establishing the relationship between the legal instruments and STEM education with the objective of advancing the agenda of the relevance of all fields of education for the next generation.The paper is divided into six sections and the findings show that, education (STEM education inclusive) is bedeviled with many challenges andthe extant laws are inadequate to solve them.Thus, making the goal of 4IR unachievable in Nigeria. To reach the greatest dexterities in all works of life, the paper concludes by bringing the significance of laws and policies that wouldaccommodate free STEM education in secondary and tertiary school levels in order to answer the call for 4IR. It recommends research collaboration across STEM fields for integrated curriculum and an amendment of the Constitution. It also advocates for gender equality and investing more in STEM education for having a transformative shift in Nigeria for the purpose of achieving 4IR.

EXPRESS: How Does Global–Local Identity Affect Consumer Preference for Access-Based Consumption? Investigating the Mediating Role of Consumption Openness

2021 ◽  
pp. 002224372110551
Author(s):  
Xiaodong Nie ◽  
Zhiyong Yang ◽  
Yinlong Zhang ◽  
Narayanan Janakiraman
Keyword(s):  
Close Association ◽  
Consumer Preference ◽  
Sharing Economy ◽  
Knowledge Gap ◽  
Local Identity ◽  
Global Identity ◽  
Mediating Role ◽  
Managerial Implications ◽  
The Relationship

Given the increasing importance of the global sharing economy, consumers face the decision as to whether to choose an access-based option versus an owning option. However, our understanding of how consumers’ global–local identity may influence their preference for access-based consumption is rather limited. The authors fill this knowledge gap by proposing that consumers high in global identity (“globals”) have a greater preference for access-based consumption than those high in local identity (“locals”). Such effects are mediated by consumers’ consumption openness. Consistent with the “consumption openness” account, the authors find that when the desire for openness is enhanced by a contextual cue, locals’ preference for access-based consumption is elevated, whereas globals’ preference for access-based consumption is unaffected. However, when the desire for openness is suppressed by a contextual cue, globals’ preference for access-based consumption is reduced, whereas locals’ preference for access-based consumption is unaffected. Similarly, consumers’ traveler–settler orientation sets a boundary for the relationship between global–local identity and preference for access-based consumption, given its close association with consumption openness. Theoretical and managerial implications are discussed.

Emerging Trends and Opportunities for Industry Development at the Sub-National Level in Russia

2019 ◽  
pp. 342-363 ◽  
Author(s):  
Leyla A. Gamidullaeva ◽  
Natalia S. Merkulova ◽  
Ludmila I. Kryachkova ◽  
Zoya A. Kondratieva ◽  
Yulia A. Efimova ◽  
...  
Keyword(s):  
Industry 4.0 ◽  
Industrial Revolution ◽  
National Level ◽  
Climatic Conditions ◽  
Strong Impact ◽  
Emerging Trends ◽  
Level Of Economic Development ◽  
Level Of Knowledge ◽  
The Relationship

The authors believe that the transition to Industry 4.0 will have a strong impact on the level of urbanization in Russia. The level of urbanization is influenced by many factors, which include the level of economic development of the country, migration of the population, natural and climatic conditions. The highest level of urbanization is typical for industrialized regions. This suggests that it is necessary to develop industry and move to Industry 4.0. The purpose of this chapter is to show the relationship between urbanization and Industry 4.0, as well as to increase the level of knowledge about digital production, the internet of things, the Industry 4.0, and urbanization. The chapter explains the role of Industry 4.0 in the current changing environment. The chapter deals with the most important problems and opportunities of the fourth industrial revolution.

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