Tracking and Tracing Applications of 3G for SMEs

2011 ◽  
pp. 130-155
Author(s):  
Bardo Fraunholz ◽  
Chandana Unnithan ◽  
Jürgen Jung
Keyword(s):  
Business Models ◽  
Mobile Network ◽  
Location Based Services ◽  
Medium Size ◽  
Action Research Project ◽  
Business Applications ◽  
Dynamic Growth ◽  
Mobile Network Operators ◽  
Review Current

With dynamic growth and acceptance of mobile devices, many innovative business applications are beginning to emerge. Tracking and tracing seems to be one of the popular applications which many organisations have initiated, often facilitated by location based services provided by mobile network operators. However, there are many issues associated with the provisioning of this application with current technologies and business models. Small and Medium-size Enterprises (SMEs) that make up a significant segment of businesses worldwide do not yet seem able to benefit widely from these services. In this chapter, we initially review current technologies/ applications and the issues associated with them, drawing from research and the experiences of a long term ongoing action research project with SMEs in the trade sector. Subsequently, we explore the opportunities offered by 3G services/business applications to SMEs, and provide a broad critical outlook on future opportunities for SMEs to benefit from 3G services.

Known by the Network

2003 ◽  
pp. 171-189 ◽  
Author(s):  
Stuart James Barnes
Keyword(s):  
Value Added ◽  
Mobile Network ◽  
Location Based Services ◽  
Strategic Issues ◽  
Data Services ◽  
Asset Tracking ◽  
The Media ◽  
Revenue Streams ◽  
Mobile Network Operators

The use of mobile telecommunications devices for commercial transactions, coined mobile (m-) commerce, has been an emerging trend since the late 1990s. As the phenomenal growth of the Internet and mobile devices has continued unabated, the inevitable convergence of these two streams of technologies has occurred, promising a plethora of mobile data services to the handset user. Although these services have been considerably hyped in the media, and adoption has been somewhat patchy and limited, it does signal the emergence of a range of innovative value added services. With further developments in technology and markets, further services will appear, bringing new revenue streams. One potential area of m-commerce development is in location-based services (LBS). LBS are heralded as the next major class of value added services that mobile network operators can offer their customers. Using a range of network- and handset-based positioning techniques, operators will be able to offer entirely new services and improvements on current ones. Popular examples cited include emergency caller location, people or asset tracking, navigation, location-based information, or geographically sensitive billing. The purpose of this chapter is to examine the technologies, applications and strategic issues associated with the commercialisation of LBS. The chapter concludes with some predictions on the role of LBS in m-commerce.

scholarly journals Wanted: New Business Models for Profitable Expansion of Mobile Telephony in Rural India

2010 ◽  
Vol 1 (2) ◽  
pp. 49-69
Author(s):  
Harsh Manglik ◽  
Kumar Ranjan ◽  
Raghav Narsalay ◽  
Svenja Falk
Keyword(s):  
Rural Communities ◽  
Rural Areas ◽  
High Performance ◽  
Business Models ◽  
Mobile Network ◽  
Barriers To Adoption ◽  
Short Term ◽  
Urban Markets ◽  
New Business ◽  
Mobile Network Operators

Mobile network operators' agendas for profitable growth include expansion into rural areas of developing countries, especially India. However, capitalizing on that opportunity will not be easy. Our research suggests that operators have yet to create and implement business models capable of driving profitable growth through rural expansion. We found that mobile network operators hold some mistaken assumptions about rural consumers’ needs and desires regarding mobile services. To achieve profitable growth and high performance through rural expansion, operators must develop a more accurate understanding of the mobile value proposition in rural communities, as well as potential barriers to adoption. . Mobile operators in rural markets must also build business models that work in the short term as well as the long term. Sacrificing short-term revenues to expand market footprint may not be the best strategy, because stiffening competition in urban markets will likely prevent operators from cross-subsidizing their rural expansion strategies. This report serves as a “midpoint review” of some key presumptions, strategies and models companies have used to drive their rural strategies over recent years.

scholarly journals Challenges of SOA adoption in the Telco domain for Latin American researchers

2015 ◽  
Vol 24 (39) ◽  
pp. 9 ◽  
Author(s):  
Fernando Mendioroz-Cotelo ◽  
Álvaro Rendón-Gallón ◽  
Juan Carlos Corrales-Muñoz ◽  
Julián Andrés Rojas-Meléndez
Keyword(s):  
Latin American ◽  
Business Models ◽  
Service Providers ◽  
Mobile Network ◽  
Telecommunication Service ◽  
Paradigm Shifts ◽  
New Business ◽  
Service Oriented ◽  
Common Interests ◽  
Mobile Network Operators

<span>Telecommunication service providers such as Mobile Network Operators are currently under the vortex <span>arising from paradigm shifts imposed by the omnipresence of the Internet. The adoption of Service Oriented <span>Architecture and the shift to Next Generation Networks constitute some of the efforts of these organizations <span>at the conflence toward these new business models. This article introduces a review of the concepts behind <span>these proposals within Telco organizations, identifis gaps and discusses about the challenges that research <span>and development groups are facing in the Latin American context; obstacles to overcome for converging and <span>creating a synergic environment of common interests oriented to the innovation around the subject.</span></span></span></span></span></span><br /><br class="Apple-interchange-newline" /></span>

An Exploration of Relationships Between Mobile Network Operators (MNO) and Mobile Virtual Network Operations (MVNO) in Nigeria

2018 ◽  
Vol 10 (2) ◽  
pp. 1-13 ◽  
Author(s):  
Femi Ekanoye ◽  
Temitope Olokunde ◽  
Victor Mbarika ◽  
Philip Musa
Keyword(s):  
Business Models ◽  
Mobile Network ◽  
Telecommunications Industry ◽  
Virtual Network ◽  
Brand Name ◽  
Network Operator ◽  
Telecommunication Infrastructure ◽  
Network Operations ◽  
Mobile Network Operators ◽  
Mobile Telecommunications Industry

Mobile Virtual Network Operators (MVNOs) are of immense value to the mobile telecommunications industry as they provide services at an affordable rate to customers and work with Mobile Network Operators (MNOs) who own the telecommunication infrastructure. This is because Mobile Network Operators sell airtime at wholesale rates to Mobile Virtual Network Operators. The Mobile Virtual Network Operators retain their brand name whilst having an arrangement with their host who is the Mobile Network Operator (MNO). This article therefore identifies the bottlenecks experienced by MNOs in establishing relationships with MVNOs in Nigeria. The article also covers the various forms of MVNO business models available in the industry and the types of policies that support the MVNO success and sustainability.

Competitive Landscape of Mobile Telecommunications Tower Companies in India

2010 ◽  
Vol 2 (1) ◽  
pp. 49-81 ◽  
Author(s):  
N.P. Singh
Keyword(s):  
Business Models ◽  
High Growth ◽  
Mobile Network ◽  
Mobile Telecommunication ◽  
Mobile Telecommunications ◽  
Active Components ◽  
Indian Government ◽  
Telecommunications Infrastructure ◽  
Business Entities ◽  
Mobile Network Operators

With the entry of 3G and WiMAX players, the Indian mobile subscriber base is expected to reach 1110 million by the end of 2015. To meet mobile infrastructure demand, India will require approximately 350,000 to 400,000 mobile telecommunications towers in the next 7 to 8 years. Presently only 40% of mobile telecommunications towers are shared in India. The high growth of subscribers and initial cost of mobile telecommunications towers and license conditions will force mobile network operators to share infrastructure with other mobile network operators, specifically with new operators. The Indian government has allowed sharing of passive and active components of mobile telecommunication infrastructure. With the changing demand of the telecommunications infrastructure, many new telecommunications tower business entities and companies and mobile telecommunications tower business models are being explored. In this paper, the author presents the landscape of the mobile telecommunications tower industry in India, which consists of four types of companies and trends with respect to the strategies of telecommunication tower companies, especially tenancy ratio. Emerging features of the mobile telecommunication towers industry in India are also presented.

scholarly journals The Long-Term Effectiveness of Advertising Driven Sales for E-Commerce SMEs

2019 ◽  
Vol 13 (1) ◽  
pp. 1180-1191
Author(s):  
Marta Christina Suciu ◽  
Christian Năsulea ◽  
Diana Florentina Năsulea
Keyword(s):  
Business Model ◽  
Business Models ◽  
Small And Medium Enterprises ◽  
Medium Size ◽  
Sustainable Business ◽  
Advertising Budget ◽  
New Business ◽  
Medium Enterprises ◽  
The Impact

Abstract The digital transformation allowed for new business models to emerge. As e-commerce seems to be the future of retail, an increased number of entrepreneurs are trying to better leverage advertising in a way that leads to a sustainable business model on medium to long-term. Retail enterprises are spending huge amounts of money on search engine and social media paid advertising in order to make their products visible and thus, become more profitable. However, the academic literature suggests contradictory findings on the effectiveness of paid advertising. While it seems that for already established companies like e-Bay, shutting off paid campaigns doesn’t proportionally decrease the website’s traffic, for other large companies with more competitors the findings show the opposite, meaning that most of the traffic goes down when paid-campaigns are shut off. The aim of our paper is to assess the impact of paid campaigns on the long-term revenues of small and medium enterprises activating in e-commerce. Is investing in paid advertising at the beginning enough to build a business model that can sustain itself or does less advertising translate directly in less sales? We conduct a study for a number of Romanian e-commerce businesses in order to determine the effectiveness of paid advertising and its impact on the long-term revenue stream. Our findings contribute to the existing research through valuable data on small and medium size enterprises and can help business managers make more informed decisions when it comes to their paid advertising budget and strategy.

Location-Based Services

2011 ◽  
pp. 18-34 ◽  
Author(s):  
Ramaprasad Unni ◽  
Robert Harmon
Keyword(s):  
Value Chain ◽  
Business Models ◽  
Service Providers ◽  
Mobile Network ◽  
Location Based Services ◽  
Privacy Concerns ◽  
Location Data ◽  
Personalized Services ◽  
Wireless Users ◽  
Integral Role

Location-based services are expected to play an integral role in the mobile-commerce domain. Mobile network operators and service providers have the opportunity to add value and create additional revenue streams through a variety of personalized services based on location of individual wireless users. However, strategic thinking in this area is still evolving. Many issues surrounding location data such as ownership and their use by network operators and third parties, privacy concerns of consumers, and business models for these services are not well understood. This chapter provides (1) an overview of location-based wireless services and their related technologies, (2) an examination of the LBS value chain, and (3) strategic implications for network operators and service providers.

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