A Customer Relationship Management System to Target Customers at Cisco

2011 ◽  
pp. 209-221
Author(s):  
Rahul Bhaskar
Keyword(s):  
Marketing Strategy ◽  
Customer Relationship Management ◽  
Management System ◽  
Relationship Management ◽  
Customer Relationship ◽  
A Company

This case describes the implementation of an Internet empowered Customer Relationship Management (CRM) at Cisco Systems Inc. After describing the organizational background of Cisco, the case takes the student into the issues that the executives faced after the market crash in 2001. John Chambers, Cisco CEO, and his team decided to strengthen Cisco’s relationship with the customers so that the company could emerge stronger when the markets recovered. Questions are raised as to the implementation of technology and supporting processes in a company that traditionally had not considered CRM as its core marketing strategy.

scholarly journals Pembangunan Sistem Electronic Customer Relationship Management pada PT. Beton Elemenindo Perkasa

2019 ◽  
Vol 8 (1) ◽  
pp. 1-11
Author(s):  
Faizal Zaenal Hambali ◽  
Wina Witanti ◽  
Puspita Nurul Sabrina
Keyword(s):  
Construction Industry ◽  
Customer Relationship Management ◽  
Management System ◽  
Precast Concrete ◽  
Relationship Management ◽  
Customer Relationship ◽  
Communication Media ◽  
Assessment And Evaluation ◽  
Increasing Demand ◽  
A Company

PT. Beton Elemenindo Perkasa is a company engaged in the construction industry as a provider of precast concrete for infrastructure projects both government and private projects. The company was founded on February 5, 1990. PT. Beton Elemenindo Perkasa markets its products in a conventional way, which comes directly to the customer, but inadequate product and service promo information makes it difficult for the company to retain customers. In addition, the lack of communication media from the company causes a lack of assessment and evaluation of the company's performance in an effort increasing demand will have an impact on decreasing loyalty and if it happens continuously the company will lose customers or switch customers to other companies. Possibility of developing a Customer Relationship Management system at PT. Beton Elemenindo Perkasa will use the waterfall method. Keyword - Electronic Customer Relationship Management; PT. Beton Elemenindo Perkasa; Waterfall.

scholarly journals Analisa Strategi E-Marketing dan Implementasinya pada Rental Company

2011 ◽  
Vol 2 (1) ◽  
pp. 31
Author(s):  
Meyliana Meyliana
Keyword(s):  
Information Technology ◽  
Marketing Strategy ◽  
Customer Relationship Management ◽  
Customer Loyalty ◽  
Relationship Management ◽  
Customer Relationship ◽  
Target Market ◽  
Event Marketing ◽  
Technology Marketing ◽  
A Company

Customers are the main key for persistence of a company. The company could arrange old customers and attract new customers, as marketing event. Marketing is one component in customer relationship management. Marketing today has become a trend in doing promotion, increase new customers to expand target market, and maintain old customer loyalty to increase the company sales’ point volume. Supported by appropriate information technology, marketing event could be changed as events that give benefit to the company. Marketing event with information technology, e-marketing, is done to increase company image. After being analysed, this e-marketing strategy will be implemented to rental company. 

Analysis of the Variables which Determine a Good E-Marketing Strategy

2011 ◽  
pp. 152-168
Author(s):  
Beatriz Sainz de Abajo ◽  
Isabel de la Torre Díez ◽  
Miguel López Coronado
Keyword(s):  
Marketing Strategy ◽  
Customer Relationship Management ◽  
Search Engines ◽  
Relationship Management ◽  
Strategic Plan ◽  
Internet Marketing ◽  
Global Market ◽  
Customer Relationship ◽  
The Internet ◽  
E Mail

Internet marketing covers all aspects related to the promotion and sale of a product or service through the Internet. This chapter demonstrates how adequate planning is fundamental in a Small and Medium-sized Enterprise (SME) to increase sales. The objective is to analyze the aspects which must be taken into consideration when developing a good e-marketing strategy and to study some of the different alternatives that the Internet and e-marketing make available to us: e-mail marketing, viral e-marketing, geomarketing, and positioning within search engines. Also the concept of Customer Relationship Management (CRM) will be analyzed. The leap into the global market is not easy and the reduction in budgets has inspired marketing professionals to adopt strategies which can be measured and the results controlled, pointing out that the online tactics and tools used by the vast majority of marketing professionals in their strategic plan are banners, search engines, and e-mail.

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