Actual issues of improvement of the legal status of demonstration farms as subjects of agribusiness in Ukraine

Problem setting. It has been known that the use of advanced technological knowledge for running agriculture is to be one of the most effective factors to ensure the growth of agricultural production. To succeed, agribusiness entities must have legal access to the latest achievements in Economics, Management, Technology, Marketing, Accounting, Taxes, Law, Ecology, etc. Therefore, demonstration farms, as areas where modern achievements in agriculture have been displayed, play a significant role in the spread of innovative technologies and practices in agriculture. Nevertheless, the legal framework for demonstration farms activity has not been introduced in Ukraine. Analysis of recent researches and publications. The information base of the current research is not only extended to the current legislation of Ukraine, but also it includes the latest studies of scholars and scientists in the field of Agriculture and Agrarian Law. Target of research is to provide academic research underlying the issue of introduction legal provisions on legal statutes of the demonstration farm into the framework of agrarian legislation on legal statues of agribusiness subjects. Article’s main body. At present, the best international experience of managing demonstration farms as new subjects of agribusiness, which disseminate the innovative experience of agricultural management among other farms, is becoming more and more essential to introduce into the production of agriculture in Ukraine. However, in our country, there is no proper legal framework for the establishment and operation of demonstration farms, which complicates their activities. In this regard, the analysis of the world’s experience in the operation of demonstration farms as a form of application of innovative technologies in agricultural production by agribusiness entities was made. The most relevant issues of the domestic practice of demonstration farms were considered. Further recommendations to enhance the legal status of demonstration farms as special subjects of agribusiness in Ukraine were given. Conclusions and prospects for the development. The article substantiates the feasibility of adopting a law on demonstration farms, which would determine the legal status of such farms, and formulates proposals for the content of the main provisions of the legal status of demonstration farms, which should be enshrined in the proposed law.

Changes in the Pattern of Marketing Strategies with Content Marketing Strategies to Maximize Product Sales SMEs in North Sumatra

Nowadays, technological development is rapid development. Now technology change can make activities can be easier to carry out, one of them in marketing. Currently, various marketing activities, both small and large sectors, use technology in their development. With the rapid development of technology, marketing is not a difficult thing anymore. One of the uses of technology can be felt in the SMEs sector. The marketing strategy with a strategic content marketing pattern will further increase the growth rate of buying interest in products offered by SMEs. Content Marketing is a strategy where marketers plan, create and distribute content that can attract targeted audiences, then drive them to become customers. Although a content marketing strategy is essential, not all SMEs use digital marketing in running their business. This is because SMEs are often categorized as highlighters in terms of technology. Being left behind in terms of managing content marketing strategy is due to less reliable resources in mastering technology, but SMEs are still required to master information technology to expand a wider market reach. This is because consumers today are consumers who actively use technology in the form of gadgets.

Influential Relationship between Innovation Competence and Performance for Sustainability of Small and Medium-Sized Enterprises by Industrial Category

This study's objectives are as follows: First, the causal relationship between SMEs' success variables on competence and performance. Second, the effect of success variables on performance through the mediating effect of competency of SMEs. Third, the effect of SMEs' competency on performance. Fourth, the effect on six industries' performance, including electrics/electronics, machinery/parts, IT/SW, chemicals/textiles/materials, life/food, crafts/others. The reason for selecting six industrial classifications is that, since 2001, the Korea Startup Promotion Agency has been operating a business support policy by designating six industrial classifications of small and medium-sized startups. The survey covered 330 CEOs of SMEs in six industries. The basic statistics were analyzed with SPSS 22; the measurement and structural models were evaluated using Smart Partial Least Square (PLS)3.2.9. Increasing the performance of SMEs worldwide is an important issue. With the development, popularization, and crowdfunding of ICT, the barrier to entry has been lowered, making it the foundation for SMEs worldwide. This study's differences are summarized as follows: 1) The independent variable was selected as four sub-factors. Management performance, a dependent variable, was selected as three sub-factors: technical performance, financial performance, and non-financial performance. 2) A sub-factor of competency was studied by selecting technology innovation competency and technology marketing competency. 3) The causal relations impact on performance according to the industry was compared and verified. Keywords: SME, competency, performance, sustainability, technology innovation.

Analysis of HPE Hyperconverged Information Technology Marketing Strategy at Proteksindo Data Supplier Company

Hewlett Packard Enterprice (HPE) Hyperconverged is an Information Technology (IT) framework that combines storage, computing and networking into a single system in an effort to reduce data center complexity and increase scalability. HPE Hyperconverged improve business and the productivity of IT staff and increase the speed of services delivered to customer. The marketing strategies that will be researched to see of the marketing mix, consisting of product, price, place, promotion, people and processes, the analysis using the Strengh Weaknesses Opportunities Threat (SWOT) analysis to determine the right strategy. The method study was descriptive qualitative research. The subjects in this study were the manager marketing, 2 marketing staffs and 3 sales . The instrument used a form of interview guidelines and the type of recorder. Data analysis used SWOT analysis. Results in this reasearch that (1) Products: Products used in cooperation with Hewlett Packard Enterprise (HPE) that one of biggest IT company in the world (2) Price; price is still relatively expensive. (3) Place; Data Proteksindo in Central Jakarta strategically located. (4) Promotion: Promotion is not maximized. (5) People; trained IT staff, good, loyal. (6) Process: The process of installation of HPE hyperconverged should be accepted to the criteria that will be used in Data Center. Data Proteksindo is in strategic location, the promotion should be more leverage, based on SWOT analysis the most appropriate strategy is an aggressive strategy in order to growth stage.

Marketing and Promotional Means of Academic Library Products and Services with Reference to WEB 2.O Tools

Libraries and information centres have been created to realize that marketing of information products and services are an integral part of the administration, especially for reader’s satisfaction at their expected level. Keeping this in view, the study reveals all the processes and strategies that can be involved while practising the marketing of information products and services. Moreover, it investigates the purpose, usability and actual use of Web 2.0 for the marketing and promotion of library services and resources. Whenever we think about library operations, the concept of marketing does not come into mind. But due to the rapid growth of literature and the application of information technology, marketing has become an important tool to promote library services and products. An academic library is a service agency set up to further the cause of education. To improve the quality of education, the importance of libraries has rather increased. Therefore, library services and products must be promoted among library users. Librarians and Information professionals must start to market library products and services.

Application of linguistic/non-numeric fuzzy aggregation to the ranking of processed crops

A non-numeric fuzzy aggregation approach is applied for the fusion of information obtained from farmers and experts for evaluation and selection of alternatives under multiple criteria. The technique has the ability to assign linguistic variable to fused information and find consensus of gathered opinions from a number of experts on crop processing for each processed crop. The technique is illustrated with a crop processing problem by adding value to the crop and increase income to entrepreneurs. The proposed technique has been successfully applied to the ranking of the processed crops based on the expert’s opinions, thus obtaining best preferences based on product, technology, marketing, and customer satisfaction. Five crops, namely beans, maize, rosella, sunflower and rice were ranked. Out of the five ranked crops, two processed crops (maize and sunflower) obtained high ranking. Keywords: Linguistic variables, Fuzzy aggregation, Processed crops, Decision making

Foreign Direct Investment and Local firm’s Performance

This paper investigates the effect of FDI on performance of manufacturing firms in Kenya. Little is documented about the link between FDI variables of capital flow, advanced production technology, marketing expertise and management know-how and performance of firms. The study’s sought to establish the effect of each individual FDI variables on firm’s performance. It also sought to established the overall effect of the performance manufacturing firms in Kenya. The population of study comprised 100 companies registered with Kenya Association Manufacturing as at the time of data collection in 2019 and that had over 10 percent foreign ownership. The respondents were the CEOs of organization. The study used a structured questionnaire to collect primary data. Descriptive and inferential statistics were both used to analyze the data. Data was pretested for normality, linearity, multicollinearity, autocorrelation and homoscedasticity and the data found to meet most of these preconditions. The Pearson correlation analysis was employed to discern not only the strength but also the direction of the interrelationships involving the variables. The researcher tested the effect of the components of FDI on performance of manufacturing firms. The study developed one hypothesis and four sub hypothesis. The results revealed that there was a statistically significant relationship between FDI and firm performance. This imply that to achieve better firm performance, the government need to come up with policies geared to attracting more FDI into the key sectors of the economy. Keywords: Foreign Direct Investment, Firm Performance, Capital Flow, Advanced Production Technology, Marketing Expertise, Management Knowhow.

ARTIFICIAL INTELLIGENCE AND MARKETING

Artificial intelligence (AI) has grown in recent years in many fields: research, industry, pharmaceuticals, automobile and education. In marketing, AI has also been effective. The aim of this article is to explore the usage and effect of AI in marketing. The authors posed two study concerns - which fields are applied to AI marketing and how AI impacts marketers. The authors carried out secondary data investigations with samples of AI used for marketing purposes in order to address these queries. The review of the illustration given demonstrates, while the implementations are manual, that AI is broadly integrated in marketing. This may be a result of the latest technologies being implemented cautiously and experimentally. Uncertainty about the AI implementation outcomes can influence the caution when applying these developments. In the position of marketing managers, the emerging AI assistants often participate as the results of the survey reveal that they are becoming an increasingly valuable delivery platform such that products are increasingly important. The findings of this analysis show that improving the AI assistants would also be important. The benefit of competition is therefore reduced to a hygiene consideration inasmuch as the search engine optimization is optimised and saturated for each operator. Brand design would once again become an essential criterion for customer decision-making. Moreover, because consumer data collection is an essential component in the usage of AI technology in marketing, the results demonstrate that marketing managers strive more and more to enforce consistent customer policy. Furthermore, the growing usage of AI technology often requires sufficient technical expertise from marketing managers. For example, in both facets of the marketing mix, AI influences both the distribution of customer value and the marketing and management. In specific proposals for marketing AI deployment, innovation design and perspectives into how new capabilities may be incorporated into the new technology marketing team have consequences for the business.

A STUDY OF FOREIGN DIRECT INVESTMENT ON MANUFACTURING INDUSTRIES IN SULTANATE OF OMAN

The objective of this research is to find impact of foreign direct investment on manufacturing industries in Oman. The study utilized a quantitative research method which applied primary and secondary data obtained from Oman's World Bank database (1984-2018). The primary data were collected from a research questionnaire administered to 410 respondents from nine industrial sectors, namely: Textile, Petroleum goods, Electronics, Automotive, Food & Beverages, Agriculture & Fishery, Publishing, Chemicals and Pharmaceutics. The results of this study also revealed that the spillover impacts on domestic companies, like novel technology, marketing strategies, organizational skills, money, jobs, export growth, diversifying of economy and greater competition, lead to enhanced domestic market efficiency and boosted productivity in skill-spreading host economies with the highest impact accompanied with Capital and Technology spillover.