Understanding Brand Web Site Positioning in the New EU Member States

Author(s):  
Shintaro Okazaki ◽  
Radoslav Škapa

This chapter examines Web sites created by American Multinational Corporations (MNCs) in the Czech Republic. Utilizing a content analysis technique, we scrutinized (1) the type of brand Web site functions, and (2) the similarity ratings between the home (U.S.) sites and Czech sites. Implications are discussed from the Web site standardization versus localization perspective.

2011 ◽  
pp. 1228-1248
Author(s):  
Shintaro Okazaki ◽  
Radoslav Škapa

This study examines Websites created by American multinational corporations (MNCs) in the Czech Republic. Utilizing a content analysis technique, we scrutinized (1) the type of brand Website functions, and (2) the similarity ratings between the home (US) sites and Czech sites. Implications are discussed from the Website standardization versus localization perspective.


Author(s):  
Shintaro Okazaki ◽  
Radoslav Škapa

This study examines Websites created by American multinational corporations (MNCs) in the Czech Republic. Utilizing a content analysis technique, we scrutinized (1) the type of brand Website functions, and (2) the similarity ratings between the home (US) sites and Czech sites. Implications are discussed from the Website standardization versus localization perspective.


Author(s):  
Juraj Nemec ◽  
Jana Soukopova ◽  
Beata Mikusova Merickova

This chapter discusses the issue of efficiency of the different modes of the provision of local public services in two selected new EU member states – the Czech Republic and Slovakia. The Czech Republic and Slovakia have a long common history and it is feasible to include both of them in the analysis. The first main part of the chapter analyses the history, transformation and the current local public delivery arrangements in the Czech Republic and Slovakia with the focus on the efficiency of the different modes of production. The final part tries to explain the main purposes behind the fact that externalisation does not deliver visible improvements.


2020 ◽  
pp. 1392-1410
Author(s):  
Juraj Nemec ◽  
Jana Soukopova ◽  
Beata Mikusova Merickova

This chapter discusses the issue of efficiency of the different modes of the provision of local public services in two selected new EU member states – the Czech Republic and Slovakia. The Czech Republic and Slovakia have a long common history and it is feasible to include both of them in the analysis. The first main part of the chapter analyses the history, transformation and the current local public delivery arrangements in the Czech Republic and Slovakia with the focus on the efficiency of the different modes of production. The final part tries to explain the main purposes behind the fact that externalisation does not deliver visible improvements.


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