Measuring the Unmeasurable?
This chapter focuses on the adoption and adaptation of methodologies drawn from research in psychology for the evaluation of user response as a manifestation of the mental processes of perception, cognition and emotion. We present robust alternative conceptualizations of evaluative methodologies, which allow the surfacing of views, feelings and opinions of individual users producing a richer, more informative texture for user centered evaluation of software. This differs from more usual user questionnaire systems such as the Questionnaire of User Interface Satisfaction (QUIS). We present two different example methodologies so that the reader can firstly, review the methods as a theoretical exercise and secondly, applying similar adaptation principles, derive methods appropriate to their own research or practical context.