Partner Relationship Management

2011 ◽  
pp. 158-170
Author(s):  
Diego Jiménez-López ◽  
Marcos Ruano-Mayoral ◽  
Joaquín Fernández-González ◽  
Fernando Cabezas Isla
Keyword(s):  
Decision Support ◽  
Computer Science ◽  
Customer Relationship Management ◽  
Relationship Management ◽  
The Other ◽  
Customer Relationship ◽  
Marketing Communication ◽  
Semantic Technologies ◽  
Partner Relationship ◽  
The One

R&D activities normally require consortium formation due to the different areas of expertise involved in such activities. On the one hand, it is not trivial for a R&D entity to decide in which projects it should participate, or which are the adequate partners to form a consortium. On the other hand, acceptation of the Customer Relationship Management (CRM) Systems has become a reality for the industry and researchers in areas, such as marketing, communication, or computer science. These tools contain in their basic packages features to manage key company actives, including partners and clients. However, R&D environments involve special characteristics and traits, which require an extension of functionalities in order to be accurately covered. The increasing strength and usefulness of semantic technologies have led to innovative decision support processes and management of partners and R&D call for proposals. This work introduces an architecture that integrates R&D processes with the CRM philosophy.

Partner Relationship Management

2012 ◽  
pp. 1446-1457
Author(s):  
Diego Jiménez-López ◽  
Marcos Ruano-Mayoral ◽  
Joaquín Fernández-González ◽  
Fernando Cabezas Isla
Keyword(s):  
Decision Support ◽  
Computer Science ◽  
Customer Relationship Management ◽  
Relationship Management ◽  
The Other ◽  
Customer Relationship ◽  
Marketing Communication ◽  
Semantic Technologies ◽  
Partner Relationship ◽  
The One

R&D activities normally require consortium formation due to the different areas of expertise involved in such activities. On the one hand, it is not trivial for a R&D entity to decide in which projects it should participate, or which are the adequate partners to form a consortium. On the other hand, acceptation of the Customer Relationship Management (CRM) Systems has become a reality for the industry and researchers in areas, such as marketing, communication, or computer science. These tools contain in their basic packages features to manage key company actives, including partners and clients. However, R&D environments involve special characteristics and traits, which require an extension of functionalities in order to be accurately covered. The increasing strength and usefulness of semantic technologies have led to innovative decision support processes and management of partners and R&D call for proposals. This work introduces an architecture that integrates R&D processes with the CRM philosophy.

Searching for the one: Customer relationship management software selection

2019 ◽  
Vol 27 (3-4) ◽  
pp. 173-188 ◽  
Author(s):  
Livio Cricelli ◽  
Federico Maria Famulari ◽  
Marco Greco ◽  
Michele Grimaldi
Keyword(s):  
Customer Relationship Management ◽  
Relationship Management ◽  
Customer Relationship ◽  
Software Selection ◽  
Management Software ◽  
The One

scholarly journals The Factors Affecting CRM Implementation at DHL Company in Baghdad, Iraq

2019 ◽  
Vol 3 (1) ◽  
pp. 43-51
Author(s):  
Qusay H. Al-Salami ◽  
Ibraheem A. Saadi ◽  
Zaid T. Sawadi ◽  
Rabeea K. Saleh
Keyword(s):  
Data Analysis ◽  
Customer Relationship Management ◽  
Technological Development ◽  
Relationship Management ◽  
Positive Influence ◽  
The Other ◽  
Customer Relationship ◽  
Research Model ◽  
Factors Affecting ◽  
Structured Questionnaire

Customer relationship management, CRM, has the ability to achieve success and growth of enterprises in the present time’s environment of broad competition and rapid technological development. CRM helps organizations to know the customers well and to establish sustainable relationships with them. The main goal of this study is to investigate the factors affecting CRM implementation at DHL Baghdad. To achieve this goal and considering the research model, four hypotheses were formulated, and the required data was collected through a structured questionnaire. The data was quantitatively analyzed using SPSS 17. According to the findings derived from the data analysis, the researchers concluded that the first factor (technology) has a positive and significant influence on CRM implementation. While, the other three factors (human resource, knowledge of CRM and knowledge management) had an insignificant but positive influence on CRM implementation. Thus, H1 was supported, while H2, H3 and H4 were partly supported.

Situation Approach as Success Factor of Mobile Marketing

2010 ◽  
pp. 115-128
Author(s):  
Jörg Link ◽  
Franziska Seidl
Keyword(s):  
Relationship Management ◽  
The Other ◽  
Customer Relationship ◽  
Mobile Marketing ◽  
Reference Object ◽  
Success Factor ◽  
Two Factors ◽  
The One ◽  
The Right ◽  
Object Hierarchies

The success of Mobile Marketing is to a large extent dependent on two factors: (1) the situation appropriateness, where demands are made on the ability of the supplier to process all the central characteristics of a customer situation and turn them into an offer that is appropriate to the situation; (2) the economic success of the supplier depends on the economic potential of the situation and his accurate appraisal of it. The supplier therefore has to model both the specific features and the profit potential of the various customer situations at the right time and in the right way. This chapter is going to demonstrate that the success of Mobile Marketing measures can be guaranteed by a synergic interplay of market and result orientation. On the one hand customer situations are systemized and placed in the context of an integrated Customer Relationship Management system; on the other hand the evaluation of situations, reference object hierarchies, and the various levels of situation profit and loss statements are shown.

Situation Approach as Success Factor of Mobile Marketing

E-Marketing ◽  
2012 ◽  
pp. 212-225
Author(s):  
Jörg Link ◽  
Franziska Seidl
Keyword(s):  
Relationship Management ◽  
The Other ◽  
Customer Relationship ◽  
Mobile Marketing ◽  
Reference Object ◽  
Success Factor ◽  
Two Factors ◽  
The One ◽  
The Right ◽  
Object Hierarchies

The success of Mobile Marketing is to a large extent dependent on two factors: (1) the situation appropriateness, where demands are made on the ability of the supplier to process all the central characteristics of a customer situation and turn them into an offer that is appropriate to the situation; (2) the economic success of the supplier depends on the economic potential of the situation and his accurate appraisal of it. The supplier therefore has to model both the specific features and the profit potential of the various customer situations at the right time and in the right way. This chapter is going to demonstrate that the success of Mobile Marketing measures can be guaranteed by a synergic interplay of market and result orientation. On the one hand customer situations are systemized and placed in the context of an integrated Customer Relationship Management system; on the other hand the evaluation of situations, reference object hierarchies, and the various levels of situation profit and loss statements are shown.

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