Competitor Orientation, Pricing Strategy, and Business Performance
Keyword(s):
This study proposes to study the nature of the relationship between competitor orientation, a strategy based on low prices and hotel business performance, and to test if a low-price strategy plays a mediating role in the relationship between competitor orientation and business performance. A structural equation modeling approach is used, and a sample from the Italian hotel industry is used to evaluate the proposed hypotheses. Results show that competitor orientation is positively related to business performance and to a strategy based on low prices. Furthermore, it is found that a low-price strategy has adverse effects on business performance. Additionally, the mediating role of the low-price strategy is not confirmed.
2015 ◽
Vol 25
(6)
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pp. 854-876
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Keyword(s):
2021 ◽
pp. 97-106
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2021 ◽
Vol 49
(3)
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pp. 1-15
2021 ◽
Vol 49
(7)
◽
pp. 1-8
2019 ◽
Vol 21
(1)
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pp. 23-39
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2020 ◽
Vol ahead-of-print
(ahead-of-print)
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2016 ◽
Vol 37
(7)
◽
pp. 912-935
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