Online Consumer Behaviors Trigger Drastic Distribution Changes

2021 ◽  
pp. 303-321
Author(s):  
Mitsunori Hirogaki
Keyword(s):  
Consumer Behavior ◽  
Case Studies ◽  
Distribution Channel ◽  
Retail Market ◽  
Online Technology ◽  
Online Consumer Behavior ◽  
Channel Strategy ◽  
Retail Strategy ◽  
Online Consumer ◽  
The Impact

In this chapter, the author investigated the characteristics of online consumer behavior regarding the grocery retail market and their impact on retailers' distribution channel strategies. It examined the impact of recent innovations and the globalization of online technology on retail strategy. To achieve these goals, this study analyzed case studies of online consumer behavior in the Japanese online grocery market. Not only has there been a dramatic increase in sales over the last decade, but there have also been significant changes in both online technology and distribution channel strategy in this market. Underlying this transformation is the influence of Japan's characteristic online consumer behavior. Based on an empirical analysis of Japanese consumers and several case studies, this chapter predicts the future features of the online grocery market.

Frontiers: The Impact of Ad-Blockers on Online Consumer Behavior

2021 ◽  
Author(s):  
Vilma Todri
Keyword(s):  
Consumer Behavior ◽  
Panel Data ◽  
Online Search ◽  
Data Set ◽  
Online Consumer Behavior ◽  
Online Consumer ◽  
The Impact

This paper investigates the impact of ad-blockers on online search and purchasing behaviors by empirically analyzing a consumer-level panel data set.

Lady first? The gender difference in the influence of service quality on online consumer behavior

2019 ◽  
Vol 10 (3) ◽  
pp. 408-428 ◽  
Author(s):  
Weihua Wang ◽  
Saebum Kim
Keyword(s):  
Gender Differences ◽  
Consumer Behavior ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Customer Loyalty ◽  
Self Regulation ◽  
Content Type ◽  
Online Consumer Behavior ◽  
Online Consumer ◽  
The Impact

Purpose This paper aims to articulate the gender differences in the influence of service quality on online consumer behavior. Design/methodology/approach Through data collected via a Web-based questionnaire survey from 330 consumers in China, this study builds and analyzes a structural equation model, using five dimensions of E-service quality, customer satisfaction and customer loyalty, and focuses on the moderation test of gender. Findings This study finds that first, efficiency dimension of e-service quality is of same importance for male and female customers; second, there are significant gender differences in the responsiveness and reliability dimensions of E-service quality, which affect customer satisfaction; third, the impact of female customer satisfaction on customer loyalty is stronger than for male customers. Practical implications Online retailers with limited service resources should preferentially respond to service requests from male customers and provide more reliable services for female consumers under the same condition. Originality/value The research validated the applicability of self-regulation theory in online consumer behavior, explored the occurrence stage and characteristics of gender differences in online consumer behavior under influence of SRT and first found some apparent gender differences in the influence of different dimensions of e-service quality on online consumer behavior.

scholarly journals Impact of the COVID-19 Pandemic on Online Consumer Purchasing Behavior

2021 ◽  
Vol 16 (6) ◽  
pp. 2263-2281 ◽  
Author(s):  
Shengyu Gu ◽  
Beata Ślusarczyk ◽  
Sevda Hajizada ◽  
Irina Kovalyova ◽  
Amina Sakhbieva
Keyword(s):  
Consumer Behavior ◽  
Methodological Approach ◽  
Influential Factors ◽  
Purchasing Behavior ◽  
Buying Behavior ◽  
Market Growth ◽  
Online Consumer Behavior ◽  
Online Consumers ◽  
Online Consumer ◽  
The Impact

With the spread of the COVID-19 pandemic and the increasing importance of e-commerce, the study of online consumer behavior is of particular relevance. The purpose of this study was to form a methodological approach to assess the relationships and the level of influence of the factors activating the purchasing behavior of online consumers against the background of the COVID-19 pandemic. The research methodology was based on the transformation of Cattell’s questionnaire and the implementation of correlation analysis. To determine the predisposition of online consumer behavior at the time of making a purchase decision, this study used the questionnaire method. The survey was conducted among online shoppers in the top 10 countries in terms of e-commerce market growth. The scientific contribution is the proposed methodological toolkit to assess the purchasing behavior of online consumers, which identifies the most influential factors in their purchasing behavior and provides an opportunity to assess the dynamics of their activity during the study period, to identify key trends and determine changes in their behavior. The research revealed what changes in online consumer buying behavior are typical in the COVID-19 pandemic. The impact of consumer awareness and experience has increased. Online consumers have become more experienced, which has influenced the activity of their buying behavior. This study proved the shifting influence of online consumer purchasing behavior factors during the pandemic. The increasing importance of the speed of decision making by consumers when purchasing goods and services online was determined.

scholarly journals Research Jungle on Online Consumer Behaviour in the Context of Web 2.0: Traceability, Frontiers and Perspectives in the Post-Pandemic Era

2021 ◽  
Vol 16 (5) ◽  
pp. 1740-1767
Author(s):  
Xi Zhang ◽  
Hongda Liu ◽  
Pinbo Yao
Keyword(s):  
Consumer Behavior ◽  
Web 2.0 ◽  
Research Network ◽  
Analysis Model ◽  
Economic Changes ◽  
Consumption Behavior ◽  
Online Consumer Behavior ◽  
Traditional Research ◽  
Online Consumer ◽  
Development Paths

In recent years, the study of online consumption behavior has gradually formed its research system and analysis model based on the inheritance of traditional research paradigms, focusing on the inner mechanism of consumption models explained by consumption activities. Online consumption is based on the research scenario of social e-commerce and forms a broad research network through the extension of consumer objects, consumer psychology, and consumer concepts. Although the theoretical constructs of online consumer behavior continue to improve, the relevant studies still do not fully grasp the research frontiers due to the lagging research nature. In the context of Web 2.0, it is impossible to run through the latest developments in online consumption research. Moreover, the study of online consumer behavior has shown a trend of diversification and multiple schools of thought, and a research jungle has emerged, which in essence is the perfection and new height of the study of consumerism. This paper analyses the origins, frontiers, and prospects of online consumer behavior research to clarify the formation principles, development paths, and future directions of the online consumer behavior research jungle. Ultimately based on the economic changes in the post-pandemic context, this paper integrates and proposes an evolving mechanism for studying online consumption behavior, intending to achieve a peek into and reveal the jungle of online consumption research.

Understanding the Reasons for Gender Difference in Online Information Processing of Consumers

2019 ◽  
pp. 230-252
Author(s):  
Ceyda Tanrikulu
Keyword(s):  
Gender Differences ◽  
Information Processing ◽  
Consumer Behavior ◽  
Gender Difference ◽  
Theoretical Perspective ◽  
Future Research ◽  
Online Information ◽  
Strategic Decisions ◽  
Online Consumer Behavior ◽  
Online Consumer

This chapter aims to provide proposals about understanding the gender difference in online information processing that have been developed based on the theories and the findings of the current research. Major findings in the literature indicate the gender difference in online information processing. This chapter can be used to help gain insight about the online consumer behavior based on gender approach by presenting theoretical perspective, providing basis for future research, enrich the understanding about gender differences in online information processing, and to give suggestion for implications requiring strategic decisions.

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