market growth
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Author(s):  
A S Sochipem Zimik ◽  
◽  
Chingreipam Keishing ◽  

Biometric technology is a contemporary method of identifying and verifying individuals by studying human behavior. The study is focused on primary data obtained at random from numerous employees working, and appropriate questionnaires are provided for additional analysis. As the safety of both persons and corporate assets grows more important, biometrics devices are becoming increasingly promising. The study will help in understanding whether biometric devices will not only just fulfill the basic purpose of identification and verification but rather help in influencing employees to work efficiently by critically evaluating their behavior and result in a positive impact on the organization's productivity. The study finds that biometric technology may be regarded as one of the characteristics of competitive advantage. Because of its low cost, reliability, and responsiveness, the technology is viewed as a method of boosting an organization's security, dependability, cost-effectiveness, and productivity, necessitating a promotion and marketing strategy. Using biometric equipment, the research investigates the effects and performance of employees. According to the findings of the survey, employees are more interested in working for a company that offers flexible scheduling. The study also discovers that the market growth of biometric devices is promising. The research was carried out utilizing qualitative methods.


2022 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Tianjiao Qiu

PurposeThe purpose of this paper is to examine how early-stage entrepreneurs' opportunity motivation impacts their choice of market growth strategies as well as the contingent roles of institutional environments and product market conditions in Africa.Design/methodology/approachThe study employs hierarchical linear modeling to test multilevel models with nested data empirically.FindingsThe findings show that African early-stage entrepreneurs who are opportunity-driven and from countries with strong institutional environments have a higher tendency to adopt market exploration strategies. African early-stage entrepreneurs from countries with strong product market conditions have a higher tendency to adopt market penetration strategies. Further interaction tests show that both contingency conditions, namely institutional environments and product market conditions, moderate the effects of opportunity motivation on market growth strategies of African early-stage entrepreneurs.Practical implicationsThe study shows that policymakers in Africa need to develop flexible, supportive market-related policies based on entrepreneurs' growth paths, institutional environments and product market conditions.Originality/valueThe study is the first to explore multilevel influences on early-stage entrepreneurs' market growth strategies in Africa. It sheds new insights on the entrepreneurial marketing process of early-stage entrepreneurs in Africa.


2022 ◽  
pp. 176-188
Author(s):  
Joseph Mureithi ◽  
Saidi Mkomwa ◽  
Amir Kassam ◽  
Ngari Macharia

Abstract Although the net agricultural production across all regions of Africa has experienced a significant increase, African agriculture has performed below its potential over recent decades. Many aspects have been fronted to curb this situation, including sustainable intensification of farming systems and value-chain transformation through Conservation Agriculture (CA) across Africa. Based on the latest update, Africa has about 2.7 million ha under CA, an increase of 458% over the past 10 years with 2008/09 as baseline. However, this constitutes a mere 1.5% of the global area under CA, and less than 1.4% of the total cropland area in Africa. A combination of modern techniques and the optimization of agroecological processes in CA systems and practices requires that agricultural research plays a bigger role in its evolution and focus in the different regions of Africa. This targeted research should crucially contribute towards making agriculture in Africa more productive, competitive, sustainable and inclusive in terms of its functionality towards the farmer, society and nature. Scientific solutions for agricultural transformation need to be pursued without losing sight of the potentials and fragility of Africa's agricultural environments, the complexity of its agricultural production systems and the continent's rich biodiversity. The agricultural research and development agenda in Africa must build on the rich traditional farming culture, knowledge and practices, supported by coherent longer-vision for investments in science for agricultural development. Most of these investments are expected to come from national public and private sources, with governments also expected to invest in generation of 'public goods' such as the national or global environmental benefits typical of CA, and to also catalyse innovation and support market growth. The absolute imperative is that farmers must shift from outdated conventional tillage-based methods to modern, well-tested and knowledge-based methods of land use. Making this transition will be difficult without the creation of an enabling environment. This chapter discusses the various roles and advances required in CA-based research that will support the adoption of CA systems by millions of smallholder farmers in Africa with a view to enhancing sustainable and effective agricultural development and economic growth.


2021 ◽  
Vol 8 (2) ◽  
pp. 39-43
Author(s):  
Vivek Prabu M ◽  
Dharani K S

The COVID – 19 pandemic has deteriorated multiple facets of the stable functioning of economies of most countries. Social restrictions associated with the immediate response to the pandemic has curtailed dynamic functioning of many industries that buttress the economic development of countries. Performance of automotive industries was expected to nosedive following the travel restrictions. One of the major sources of profit for the automotive industries in India is their consumer base in countries like U. K, Germany, and China etc. Severity of the pandemic in these countries entailed trade regulations that propelled a negative trend in the market growth of Indian automotive industries. But the economy of automotive sector of India was saved from a free fall by the countering effect of the domestic demand in private transportation. This paper presents the technical analysis on the Maruti Suzuki Private Limited to measure the stock movement of the Automobile sector in the Indian Stock Market.


2021 ◽  
pp. 1-10
Author(s):  
Yasmine El Abd ◽  
Ashraf Tabll ◽  
Robert Smolic ◽  
Martina Smolic

BACKGROUND: The emergence of novel viruses poses severe challenges to global public health highlighting the crucial necessity for new antivirals. MAIN BODY: Monoclonal antibodies (mAbs) are immunoglobulins that bind with a single epitope. Mouse mAbs are generated by classic hybridoma technology and are mainly used for immunodiagnostics. For immunotherapy, it is critical to use monoclonal antibodies in the human form to minimize adverse reactions. They have been successfully used to treat numerous illnesses, accordingly, an increasing number of mAbs, with high potency against emerging viruses is the target of every biopharmaceutical company. The diagnostic and therapeutic mAbs market grows rapidly into a multi-billion-dollar business. Biopharmaceuticals are innovative resolutions which revolutionized the treatment of significant chronic diseases and malignancies. Currently, a variety of therapeutic options that include antiviral medications, monoclonal antibodies, and immunomodulatory agents are available in the management of COVID-19. SHORT CONCLUSION: The invasion of mAbs in new medical sectors will increase the market magnitude as it is expected to generate revenue of about 300 billion $ by 2025. In the current mini-review, the applications of monoclonal antibodies in immune-diagnosis and immunotherapy will be demonstrated, particularly for COVID-19 infection and will focus mainly on monoclonal antibodies in the market.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Robert Bogue

Purpose This paper aims to provide details of recent commercial and technological developments that are driving robotic warehouse automation. Design/methodology/approach Following a short introduction, this first provides a commercial background and identifies the factors driving the market growth. It then gives examples of robotics companies, products and applications that exploit innovations in artificial intelligence (AI). It then considers future prospects, and finally, brief conclusions are drawn. Findings Amazon’s acquisition of Kiva led to a community of new robot manufacturers and the realisation by major e-commerce companies that robotic automation would be required to maintain competitiveness. The Covid pandemic caused a surge in e-commerce and a critical shortage of labour, which further highlighted the need for automation and boosted robotic deployments. Recent advances in AI have resulted in a rapidly growing community of companies producing AI-powered robots which offer advanced capabilities such as mixed product picking, sorting and kitting. These are being deployed by a growing number of e-commerce and logistics companies and are paving the way towards ever-higher levels of warehouse automation. Full automation will soon become a reality. Originality/value This paper identifies the factors driving the rapidly developing warehouse robot business by considering the companies, products, technology and applications.


2021 ◽  
Vol 14 ◽  
pp. 128-138
Author(s):  
Bingzhu Luo

The emerging of new media platforms and technology advancements is changing the landscape of online retailing and "touchpoints" in the consumer journey. How does the livestream marketing model influence the consumer decision-making process, and why it achieves exponential market growth within years are significant to answer? This article utilized the Five-Stage Model of the Consumer Buying Process, content, and data analysis method to conduct an in-depth case study of Alibaba's Taobao T-mall "Double 11" livestream marketing campaign amid COVID-19. The result shows that livestream marketing plays as an amplifier and filter that stimulates consumers to make the most cost-efficient purchase choices and largely shortens decision-making time. It undertakes the responsibilities of simultaneously entertaining the audience with intriguing digital content and providing consumers with seamless purchase experiences. The high integration degree between supply chain and livestreamers, showrooms and online e-commerce stores, brands and consumers empowers livestream marketing to convert public traffic pools into precisely segmented private traffic communities. Supported by a mature ecosystem, livestreaming will help create a multi-win situation for brands, consumers, online retailers, livestreamers, and e-commerce platforms with a lower barrier to entry and higher conversion rate across niche markets. This article is applicable to further studies in the academic fields of digital marketing, online retailing, psychology, economics, business, and sociology. It will also provide marketers and brands with strategic tools to better understand consumers' decision-making process, adapt to new alternations of "moment that matters", precisely target segmented audience groups, and enhance overall business performance.


2021 ◽  
Author(s):  
◽  
Samuel Oliver Levy

<p>Declining core business in the conventional beverage categories of beer and carbonated sodas has compelled companies to turn to innovation to grow their sales and profitability. The research focus of this project was to determine, through adjacent category innovation whether my new branded premium craft carbonated soda product range was a consumer relevant innovation, scalable and therefore able to sustainably enhance market growth and profitability for my project partner, DB Breweries.  A mixed methods research approach using qualitative and quantitative surveys revealed strong consumer preferences for the product to be authentic, artisanal, premium, health focussed and particularly targeted to females, older consumers and as an alternative to alcohol. These findings represented market opportunities, however, the clear-cut preference for a homespun, handcrafted, local and small batched produced product as opposed to mass machine manufactured, was an unexpected finding with significant implications for the project.  This core finding created a tension between the preference for authenticity and the original concept of leveraging my project partner’s scale machine based manufacturing capacity. These findings and my advisory board’s guidance reshaped the business model canvas, proposing a joint venture between Chapman (my company) and my project partner, which as an established beverage company would bring know-how and distribution with my company being the entrepreneurial, authentic, artisanal, small batch producer.  The reshaped strategy and business model shifted the adjacent category innovation from a product to a geographical perspective, with export potential to China and possibly the Muslim market. The online sales channel in China has significant export appeal with its deep retail market penetration and rapid growth, but very low current penetration in the beverage category which is forecast for significant growth. Successful export entry into China would establish a potential platform to enter segments of the global Muslim market, a commercially attractive market for premium non-alcoholic beverages.  A deeper understanding of the rapidly growing negative consumer perception of artificial sweeteners led to a further innovative opportunity emerging from this project. As a consequence of this intersectional thinking a sub-project to develop a New Zealand natural sweetener based on indigenous plants, fruits or trees commenced.  This research project has revealed the new branded premium carbonated soda product range to be a consumer relevant innovation, scalable but not as a straight forward product adjacent category innovation and with export success has the potential to significantly enhance market growth and profitability for DB Breweries.  This project is now on a trajectory to be commercialised.</p>


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