User Considerations in Electronic Commerce Transactions

This chapter will provide a discussion of user considerations in electronic commerce transactions. A consumer in an electronic commerce transaction is essentially a user. There are a number of user considerations that must be addressed for an electronic commerce transaction task to be successful. This chapter will address the functionality and usability needs of a user in an electronic commerce transaction. Results of a study of over 150 users and the factors that influence their decision to purchase textbooks will be presented, analyzed, and discussed.