Territorial Marketing Applied to Cultural Tourism: Assessment of Cultural Event Impacts
2014 ◽
Vol 11
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pp. 585-593
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Keyword(s):
Event Marketing and Regional Studies are widely considered discipline with still uncertain and not fully defined contours. In order to highlight the extent and the relevance of developing researches into these fields, it is proposed here a study able to demonstrate the operational validity of marketing in favor territorial development. The research work has addressed the issues of territorial promotion and analysis of touristic attitude of destinations providing an innovative application of the input-output methodology, used in the economic impact analysis.
Keyword(s):
2014 ◽
Vol 17
(4)
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pp. 379-395
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2020 ◽
Vol 30
(4)
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pp. 25-36
Keyword(s):
Keyword(s):
Keyword(s):
2019 ◽
Vol 31
(10)
◽
pp. 433-454
Keyword(s):
2019 ◽
Vol 32
(6)
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pp. 2231-2248
Keyword(s):
2019 ◽
Vol 340
◽
pp. 012003
Keyword(s):
2018 ◽
Vol 26
(3)
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pp. 233-265