scholarly journals Is Tobacco Marketing Overpowering Tobacco Control in India?

2021 ◽  
Vol 12 (2) ◽  
pp. 128
Author(s):  
Shamim Akhtar ◽  
. Laldinliana
Keyword(s):  
Tobacco Control ◽  
Tobacco Marketing

scholarly journals The Potential of Smartphone Apps in Informing Protobacco and Antitobacco Messaging Efforts Among Underserved Communities: Longitudinal Observational Study

10.2196/17451 ◽  
2020 ◽  
Vol 22 (7) ◽  
pp. e17451
Author(s):  
Edmund WJ Lee ◽  
Mesfin Awoke Bekalu ◽  
Rachel McCloud ◽  
Donna Vallone ◽  
Monisha Arya ◽  
...  
Keyword(s):  
Tobacco Control ◽  
Hot Spot ◽  
Smoking Behavior ◽  
The United States ◽  
Smartphone Apps ◽  
Power Law Distribution ◽  
Underserved Communities ◽  
Tobacco Marketing ◽  
Health Apps ◽  
Smoking Behaviors

Background People from underserved communities such as those from lower socioeconomic positions or racial and ethnic minority groups are often disproportionately targeted by the tobacco industry, through the relatively high levels of tobacco retail outlets (TROs) located in their neighborhood or protobacco marketing and promotional strategies. It is difficult to capture the smoking behaviors of individuals in actual locations as well as the extent of exposure to tobacco promotional efforts. With the high ownership of smartphones in the United States—when used alongside data sources on TRO locations—apps could potentially improve tobacco control efforts. Health apps could be used to assess individual-level exposure to tobacco marketing, particularly in relation to the locations of TROs as well as locations where they were most likely to smoke. To date, it remains unclear how health apps could be used practically by health promotion organizations to better reach underserved communities in their tobacco control efforts. Objective This study aimed to demonstrate how smartphone apps could augment existing data on locations of TROs within underserved communities in Massachusetts and Texas to help inform tobacco control efforts. Methods Data for this study were collected from 2 sources: (1) geolocations of TROs from the North American Industry Classification System 2016 and (2) 95 participants (aged 18 to 34 years) from underserved communities who resided in Massachusetts and Texas and took part in an 8-week study using location tracking on their smartphones. We analyzed the data using spatial autocorrelation, optimized hot spot analysis, and fitted power-law distribution to identify the TROs that attracted the most human traffic using mobility data. Results Participants reported encountering protobacco messages mostly from store signs and displays and antitobacco messages predominantly through television. In Massachusetts, clusters of TROs (Dorchester Center and Jamaica Plain) and reported smoking behaviors (Dorchester Center, Roxbury Crossing, Lawrence) were found in economically disadvantaged neighborhoods. Despite the widespread distribution of TROs throughout the communities, participants overwhelmingly visited a relatively small number of TROs in Roxbury and Methuen. In Texas, clusters of TROs (Spring, Jersey Village, Bunker Hill Village, Sugar Land, and Missouri City) were found primarily in Houston, whereas clusters of reported smoking behaviors were concentrated in West University Place, Aldine, Jersey Village, Spring, and Baytown. Conclusions Smartphone apps could be used to pair geolocation data with self-reported smoking behavior in order to gain a better understanding of how tobacco product marketing and promotion influence smoking behavior within vulnerable communities. Public health officials could take advantage of smartphone data collection capabilities to implement targeted tobacco control efforts in these strategic locations to reach underserved communities in their built environment.

Exposure to Tobacco Marketing and Support for Tobacco Control Policies

2006 ◽  
Vol 30 (6) ◽  
pp. 700-709 ◽  
Author(s):  
David Hammond ◽  
Mary-Jean Costello ◽  
Geoffrey T Fong ◽  
Jennifer Topham
Keyword(s):  
Tobacco Control ◽  
Control Policies ◽  
Tobacco Marketing ◽  
Tobacco Control Policies

scholarly journals The Potential of Smartphone Apps in Informing Protobacco and Antitobacco Messaging Efforts Among Underserved Communities: Longitudinal Observational Study (Preprint)

2019 ◽  
Author(s):  
Edmund WJ Lee ◽  
Mesfin Awoke Bekalu ◽  
Rachel McCloud ◽  
Donna Vallone ◽  
Monisha Arya ◽  
...  
Keyword(s):  
Tobacco Control ◽  
Hot Spot ◽  
Smoking Behavior ◽  
The United States ◽  
Smartphone Apps ◽  
Power Law Distribution ◽  
Underserved Communities ◽  
Tobacco Marketing ◽  
Health Apps ◽  
Smoking Behaviors

BACKGROUND People from underserved communities such as those from lower socioeconomic positions or racial and ethnic minority groups are often disproportionately targeted by the tobacco industry, through the relatively high levels of tobacco retail outlets (TROs) located in their neighborhood or protobacco marketing and promotional strategies. It is difficult to capture the smoking behaviors of individuals in actual locations as well as the extent of exposure to tobacco promotional efforts. With the high ownership of smartphones in the United States—when used alongside data sources on TRO locations—apps could potentially improve tobacco control efforts. Health apps could be used to assess individual-level exposure to tobacco marketing, particularly in relation to the locations of TROs as well as locations where they were most likely to smoke. To date, it remains unclear how health apps could be used practically by health promotion organizations to better reach underserved communities in their tobacco control efforts. OBJECTIVE This study aimed to demonstrate how smartphone apps could augment existing data on locations of TROs within underserved communities in Massachusetts and Texas to help inform tobacco control efforts. METHODS Data for this study were collected from 2 sources: (1) geolocations of TROs from the North American Industry Classification System 2016 and (2) 95 participants (aged 18 to 34 years) from underserved communities who resided in Massachusetts and Texas and took part in an 8-week study using location tracking on their smartphones. We analyzed the data using spatial autocorrelation, optimized hot spot analysis, and fitted power-law distribution to identify the TROs that attracted the most human traffic using mobility data. RESULTS Participants reported encountering protobacco messages mostly from store signs and displays and antitobacco messages predominantly through television. In Massachusetts, clusters of TROs (Dorchester Center and Jamaica Plain) and reported smoking behaviors (Dorchester Center, Roxbury Crossing, Lawrence) were found in economically disadvantaged neighborhoods. Despite the widespread distribution of TROs throughout the communities, participants overwhelmingly visited a relatively small number of TROs in Roxbury and Methuen. In Texas, clusters of TROs (Spring, Jersey Village, Bunker Hill Village, Sugar Land, and Missouri City) were found primarily in Houston, whereas clusters of reported smoking behaviors were concentrated in West University Place, Aldine, Jersey Village, Spring, and Baytown. CONCLUSIONS Smartphone apps could be used to pair geolocation data with self-reported smoking behavior in order to gain a better understanding of how tobacco product marketing and promotion influence smoking behavior within vulnerable communities. Public health officials could take advantage of smartphone data collection capabilities to implement targeted tobacco control efforts in these strategic locations to reach underserved communities in their built environment.

A Qualitative Evaluation of Tobacco Consumption in the Rural Context

2020 ◽  
Vol 6 (4) ◽  
pp. 224-234
Author(s):  
Ashley Sanders-Jackson ◽  
Robyn B. Adams ◽  
Raymond Jussaume
Keyword(s):  
Social Context ◽  
Rural Communities ◽  
Tobacco Control ◽  
Tobacco Use ◽  
Qualitative Evaluation ◽  
Tobacco Consumption ◽  
Third Party ◽  
Individual Choice ◽  
Tobacco Marketing ◽  
Control Research

Objectives: Understanding what rural adult tobacco users think about tobacco use, tobacco control policies and health may help create acceptable policies and interventions. Methods: We completed 8 focus groups in rural Michigan from winter 2016 through summer 2018. Interviews were transcribed and an iterative thematic analysis was completed during fall 2018. Results: Although our primary themes of Independence, Respect, Social Context, Economic Calculus, and Policy with an underlying theme of health were similar to themes that typically arise in tobacco control research, their application and social context appear to be unique in rural communities. Issues of respect for tobacco users, and well as third-party individuals affected by tobacco use, were paramount for participants. They viewed tobacco use as an individual choice and not a structural or policy-relevant issue, although they accepted restrictions on tobacco use in most settings where non-smokers are present. Conclusions: Participants understood that smoking is problematic and seem to be open to anti-smoking messaging and policies when correctly framed. Participants blame themselves for their smoking (ignoring industry responsibility) and used language that can be found in tobacco marketing. Framing tobacco control as a way to protect children while respecting smokers as people may be successful.

scholarly journals Trends in point-of-sale tobacco marketing around college campuses: Opportunities for enhanced tobacco control efforts

2018 ◽  
Vol 66 (3) ◽  
pp. 145-154 ◽  
Author(s):  
Kimberly G. Wagoner ◽  
Erin L. Sutfin ◽  
Eunyoung Y. Song ◽  
Jessica L. King ◽  
Kathleen L. Egan ◽  
...  
Keyword(s):  
Tobacco Control ◽  
College Campuses ◽  
Point Of Sale ◽  
Tobacco Marketing

A Systematic Review of Tobacco Industry Tactics in Southeast Asia: Lessons for Other Low- And MiddleIncome Regions

2020 ◽  
Author(s):  
Gianna Gayle Herrera Amul ◽  
Grace Ping Ping Tan ◽  
Yvette van der Eijk
Keyword(s):  
Public Health ◽  
Southeast Asia ◽  
Tobacco Control ◽  
Tobacco Industry ◽  
Economic Benefits ◽  
The Philippines ◽  
Middle Income ◽  
Tobacco Marketing ◽  
Tobacco Epidemic ◽  
Transnational Tobacco Companies

Background: Transnational tobacco companies (TTCs) have a well-established presence in Southeast Asia and are now targeting other low- and middle-income countries (LMICs), especially Africa. While the tobacco industry’s tactics in Southeast Asia are well documented, no study has systematically reviewed these tactics to inform tobacco control policies and movements in Africa, where the tobacco epidemic is spreading. Methods: We conducted a systematic literature review of articles that describe tobacco industry tactics in Southeast Asia, which includes Singapore, Indonesia, Malaysia, the Philippines, Myanmar, East Timor, Thailand, Cambodia, Vietnam, Laos, and Brunei. After screening 512 articles, we gathered and analysed data from 134 articles which met our final inclusion criteria. Results: Tobacco transnationals gained dominance in Southeast Asian markets by positioning themselves as good corporate citizens with corporate social responsibility (CSR) initiatives, promoting the industry as a pillar of, and partner for, economic growth. Tobacco transnationals also formed strategic sectoral alliances and reinforced their political ties to delay the implementation of regulations and lobby for weaker tobacco control. Where governments resisted the transnationals’ attempts to enter a market, they used litigation and deceptive tactics including smuggling to pressure governments to open markets, and tarnished the reputation of public health organizations. The tobacco industry undermined tobacco advertising, promotion and sponsorship (TAPS) regulations through a broad range of direct and indirect marketing tactics. Conclusion: The experience of Southeast Asia with tobacco transnationals show that, beyond highlighting the public health benefits, underscoring the economic benefits of tobacco control might be a more compelling argument for governments in LMICs to prioritise tobacco control. Given the tobacco industry’s widespread use of litigation, LMICs need more legal support and resources to counter industry litigations. LMICs should also prioritize measures to protect health policy from the vested interests of the tobacco industry, and to close regulatory loopholes in tobacco marketing restrictions.

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