Comcast and Disney Theme Park Strategy: Competing in a Complex Environment

2015 ◽  
Author(s):  
Emmanuella Owens ◽  
Caroline Agbemabiese ◽  
Karen Song ◽  
Fred DeMicco
Keyword(s):  
Theme Park ◽  
Complex Environment ◽  
Disney Theme Park

Euro Disney or Euro Disaster?

2017 ◽  
pp. 1-14 ◽  
Author(s):  
Leslie E. Grayson ◽  
Golnar Sheikholeslami
Keyword(s):  
Financial Performance ◽  
French Franc ◽  
Theme Park ◽  
The Troubles ◽  
Financial Restructuring ◽  
Disney Theme Park

This case concerns the troubles that Euro Disney experienced from the start. Euro Disney claimed that the major cause of its poor financial performance was the European recession and the strong French franc. The timing of the park's opening could not have been more inopportune. If the recession had been the only cause of Euro Disney's problems, the financial restructuring would only need to carry the park forward to better economic times. Only when Europeans began spending freely again would investors learn the answers to some uncomfortable questions: Was the whole idea of Euro Disney misconceived? Were there other fundamental cultural problems that could inhibit the park's success? Would Euro Disney fail to recover even though other European companies did? And, if so, why was the Disney theme-park concept successful in Japan and not in France?

Globalization and Cultural Imperialism

2008 ◽  
Vol 9 (1) ◽  
pp. 113-136
Author(s):  
John Meyer
Keyword(s):  
Cultural Imperialism ◽  
Theme Park ◽  
Japanese People ◽  
Walt Disney Company ◽  
Walt Disney ◽  
Full Explanation ◽  
French Culture ◽  
Disney Theme Park

When Tokyo Disneyland opened in 1983, the Japanese people welcomed this American cultural export with open arms and open wallets. The decade that followed saw continually rising profits and the highest spending-per-guest of any Disney theme park. In 1992, the Walt Disney Company attempted to emulate this success by opening Euro Disney, only to face financial disappointment and cultural backlash. While some basis for these divergent experiences might be found in the inherent differences between Japanese and European (specifically French) culture, this is by no means a full explanation. Instead, this article places more of the onus on organizations to approach globalization in a more responsive, rather than control-oriented, manner.

Music and the disney theme park experience

2004 ◽  
Vol 13 (2) ◽  
pp. 227-227
Author(s):  
Charles Carson ◽  
Laudan Nooshin
Keyword(s):  
Theme Park ◽  
Disney Theme Park
Sign in / Sign up

Export Citation Format

Share Document