scholarly journals Decision-Making Styles of Young Chinese, Motswana and Caucasian Consumers in South Africa: An Exploratory Study

Author(s):  
L Radder ◽  
Y Li ◽  
JJ Pietersen
2016 ◽  
Vol 14 (4) ◽  
pp. 713-738 ◽  
Author(s):  
Luqman Oyekunle Oyewobi ◽  
Abimbola Windapo ◽  
James Olabode Bamidele Rotimi

Purpose The decision-making styles and strategies of organisations play significant roles in their competitive advantage and the achievement of superior performance. The purpose of this study is to explore the effect of decision-making styles on the strength of the relationship between competitive strategy and organisational performance among large construction organisations based in South Africa. Design/methodology/approach The study focuses on large construction organisations in South Africa using a questionnaire survey to elicit information. The sample consists of 72 large construction organisations, and the measures of decision-making styles, competitive strategies and organisational performance used for the instrument utilised to elicit information were derived from the literature. Descriptive, parametric and multiple regression analyses were used to determine the effect of decision-making styles and competitive strategies on the organisations’ performance. Findings The results of the study show that organisations utilize all types of decision-making styles, but the most significantly adopted styles are analytical and directive. The study found that decision-making styles influence organisational performance through competitive strategies. Research limitations/implications The research considered large construction organisations based in South Africa and operating in three provinces, where almost 75 per cent of all public projects are being implemented. The findings can be generalised to other large construction organisations functioning within the South African industry, because most of the organisations surveyed operate nationally. However, the findings may not be generalizable to the entire industry. Small and medium-sized organisations vary in terms of structure in relation to large organisations; hence, their decision-making styles may be different. Practical implications The study makes explicit the need to consider the role of different decision-making styles being practiced within organisations and how their moderating effect influences organisational performance beyond rational processes. A better understanding of this will enable organisations to achieve the total commitment of their staff to achieve superior performance. Originality/value The study contributes to the existing literature and body of knowledge on the strategic management of organisations. It underpins the assertion that decision-making styles and competitive strategies can influence organisational performance, and this is validated within the construction industry. Knowledge of the relationships between the variables measured in this paper will be beneficial to both owners and managers of construction organisations, because they provide the necessary information on how strategic decision-making styles influence the strategy adopted and, in turn, the organisational performance.


2004 ◽  
Vol 7 (3) ◽  
pp. 427-439
Author(s):  
CH Van Heerden ◽  
PJ Du Plessis

Sport sponsorship spending in South Africa has increased steadily. This paper discusses the findings of an exploratory study into key sponsorship decision-areas, namely the setting of sponsorship objectives, the integration of marketing communication variables into sponsorship to create a leverage effect, and the measurement of sponsorship success. It is argued that for a sponsorship to be successful certain associations should exist between these key decision-making areas and also among elements internal to each of these areas. The main findings are that the respondents indicated a bias towards setting media related objectives that will subsequently enable the sponsors to use media-related measurement tools. It is recommended that sponsors should develop alternative methods to measure the effectiveness of their sponsorships.


1970 ◽  
Vol 15 (2) ◽  
pp. 108-130
Author(s):  
Morry Ghingold ◽  
Ernest Hall ◽  
Bruce Johnson

The ability of managers to monitor; acquire, and manage new technologies may be a critical resource in developing a sustainable competitive advantage (Barney, J99J). Expanding on recent work by Day (1994), this paper develops a conceptual framework that links intrafirm technical knowledge with the ability to develop and maintain a sustainable competitive advantage. Focusing on a sample of production/operation managers, a key industrial buying constituency, an exploratory study was undertaken that examined the linkage between managers' technical knowledge and their decision-making styles and outcomes. Results of the present study suggest strong relationships among technical knowledge, decision making styles and outcomes. Based on these findings, it is argued that firms with managers who possess greater technical knowledge will be better equipped to develop and maintain a competitive advantage.


2020 ◽  
Author(s):  
◽  
Tinashe Musasa ◽  

The aim of this study was to assess the applicability of the Consumer Styles Inventory (CSI) proposed by Sproles and Kendall (1986 cited by Azizi 2012:91) in determining consumer decision-making styles within South Africa. Likewise, the major problem of this study revolved around generalisability of US and European based data of consumer decision-making styles in an African context. Moreover, generational evolution necessitated the need for current introspection within an African context. Accordingly, objectives of this study included determining consumer decision-making styles of millennial South Africans, determining additional dimension(s) of the CSI model characteristic of a multi-cultural society, ascertaining an updated consumer decisionmaking style model and explore the implications associated with cohorts identified as recreational shoppers. The study adopted a quantitative survey in gathering data from millennial consumers. Structured questionnaires with Likert scales were utilised in data collection. These encompassed four aspects of research: demographic profile of sample, decision-making styles of sample, psychological orientation of sample under study and innovativeness thereof. The targeted population comprised of 400 generation Y South African consumers in which 320 were successfully selected and tested through convenience sampling. The Statistical Package for Social Sciences (SPSS) version 22 was utilised in data analysis. Factor analysis and bivariate correlation analysis were used in determining hypothesis, testing the tenability of the exploratory framework and ascertaining consumer decision-making styles characteristic of South African millennials. Empirical findings of this study were linked to literature in the latter chapters of this study. Suggestions for future research work concluded this study.


2008 ◽  
Author(s):  
Thomas Nygren ◽  
Rebecca White ◽  
Kristi Snuttjer

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