The Marketing Environment for Destinations Introduction Disintermediation Destination marketing or destination management? Product development and investment Funding Accessibility and disability Crisis communications and issues management Summary Review and discussion questions Sources

2012 ◽  
pp. 53-80
Keyword(s):  
Product Development ◽  
Destination Marketing ◽  
Issues Management ◽  
Crisis Communications ◽  
Marketing Environment

Market-Oriented Destination Marketing

2016 ◽  
Vol 56 (1) ◽  
pp. 122-135 ◽  
Author(s):  
Nathaniel D. Line ◽  
Youcheng Wang
Keyword(s):  
Market Orientation ◽  
Operational Definition ◽  
Destination Marketing ◽  
Marketing Concept ◽  
Marketing Organization ◽  
Marketing Environment ◽  
Stakeholder View ◽  
Definition Of ◽  
Nomological Validity ◽  
Destination Marketing Organization

As competition among destinations has intensified, researchers have increasingly advocated for a market-oriented approach to destination marketing. Unfortunately, the unique stakeholder structure of the destination marketing environment precludes a direct application of the traditional market orientation paradigm to this domain. Accordingly, the purpose of this research is to empirically develop an operational definition of the market orientation construct that can be applied to destination marketing organizations. Based on the tenets of stakeholder theory, this research proposes a multiple-stakeholder view of the marketing concept and develops its attendant operational construct. Referred to herein as a multistakeholder market orientation (MSMO), this construct is proposed and operationalized as reflective of the extent to which a destination marketing organization (DMO) implements the marketing concept across the stakeholder spectrum. The nomological validity of this construct is established by testing the effect of the proposed MSMO construct on DMO performance.

A Knowledge Management System Integrating Collaborative Commerce for Product Development in Supply Chain

2011 ◽  
Vol 121-126 ◽  
pp. 4315-4319
Author(s):  
Chung C. Chang
Keyword(s):  
Information Technology ◽  
Knowledge Management ◽  
Supply Chain ◽  
Product Development ◽  
Knowledge Management System ◽  
Rapid Progress ◽  
Marketing Environment ◽  
Collaborative Commerce ◽  
The Past ◽  
System Prototype

Considering the rapid progress of information technology (IT) and volatility of the marketing environment, the past concept that enterprises run the whole show, has become insufficient in an environment so volatile, challenging and competitive, demonstrating the need of up and downstream supply chain cooperation to survive. Therefore, this research aims at the benefits and related functions of collaborative commerce concepts and knowledge management, constructing a system with the integration and application of collaborative commerce and knowledge management, and then explains the operation of this system through a system prototype, in hopes of proving the practicability of knowledge management and collaborative commerce integration, which will help enterprises gain better competitiveness.

USE OF RAPID PROTOTYPING IN PRODUCT DEVELOPMENT: A Case Study for Tool Manufacturing for Aeronautical Use

2017 ◽  
Vol 8 (5) ◽  
pp. 1-17
Author(s):  
Aires Jorge Alberto Sandi ◽  
◽  
Giacaglia Giorgio Eugenio Oscare ◽  
Keyword(s):  
Product Development ◽  
Rapid Prototyping

PROJECT RISK MANAGEMENT FOR NEW PRODUCT DEVELOPMENT

2013 ◽  
Author(s):  
Dundusid Porananond ◽  
◽  
Natcha Thawesaengskulthai ◽  
Keyword(s):  
Risk Management ◽  
Product Development ◽  
New Product Development ◽  
New Product ◽  
Project Risk Management ◽  
Project Risk

Experience Design Applied to Research

2019 ◽  
Vol 2 (1) ◽  
Author(s):  
Andrea CAPRA ◽  
Ana BERGER ◽  
Daniela SZABLUK ◽  
Manuela OLIVEIRA
Keyword(s):  
Information Technology ◽  
Product Development ◽  
Design Process ◽  
Development Process ◽  
Product Development Process ◽  
Experience Design ◽  
Low Resolution ◽  
Design Concepts ◽  
Innovative Products ◽  
Technological Products

An accurate understanding of users' needs is essential for the development of innovative products. This article presents an exploratory method of user centered research in the context of the design process of technological products, conceived from the demands of a large information technology company. The method is oriented - but not restricted - to the initial stages of the product development process, and uses low-resolution prototypes and simulations of interactions, allowing users to imagine themselves in a future context through fictitious environments and scenarios in the ambit of ideation. The method is effective in identifying the requirements of the experience related to the product’s usage and allows rapid iteration on existing assumptions and greater exploration of design concepts that emerge throughout the investigation.

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