Marketing Destinations and Venues for Conferences, Conventions and Business Events

Building Effective Marketing Partnerships

Marketing Destinations and Venues for Conferences, Conventions and Business Events ◽

10.4324/9780080459066-20 ◽

2012 ◽

pp. 221-239

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Marketing Communications for Destinations and Venues: Practice (II) Introduction Exhibiting at trade shows Organizing workshops and roadshows Running familiarization trips and educationals Organizing effective ambassador programmes Summary Review and discussion questions Sources

Marketing Destinations and Venues for Conferences, Conventions and Business Events ◽

10.4324/9780080459066-17 ◽

2012 ◽

pp. 158-172

Keyword(s):

Marketing Communications ◽

Trade Shows

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Marketing Communications for Destinations and Venues: Practice (I) Introduction Effective use of publications, including websites and electronic brochures Effective PR Effective advertising Summary Review and discussion questions Sources

Marketing Destinations and Venues for Conferences, Conventions and Business Events ◽

10.4324/9780080459066-16 ◽

2012 ◽

pp. 139-157

Keyword(s):

Marketing Communications ◽

Effective Advertising ◽

Effective Use

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Marketing Planning for Destinations and Venues: Principles and Theories Introduction The purpose of marketing plans The use of marketing research Market segmentation The positioning and branding of products The marketing mix The need for evaluation and monitoring of marketing plans Summary Review and discussion questions Sources

Marketing Destinations and Venues for Conferences, Conventions and Business Events ◽

10.4324/9780080459066-14 ◽

2012 ◽

pp. 96-123

Keyword(s):

Market Segmentation ◽

Marketing Research ◽

Marketing Mix ◽

Marketing Planning ◽

Evaluation And Monitoring

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The Marketing Environment for Destinations Introduction Disintermediation Destination marketing or destination management? Product development and investment Funding Accessibility and disability Crisis communications and issues management Summary Review and discussion questions Sources

Marketing Destinations and Venues for Conferences, Conventions and Business Events ◽

10.4324/9780080459066-12 ◽

2012 ◽

pp. 53-80

Keyword(s):

Product Development ◽

Destination Marketing ◽

Issues Management ◽

Crisis Communications ◽

Marketing Environment

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Sales Strategies for Destinations and Venues: Practice Introduction Destination and venue selling strategies Handling enquiries effectively Submitting professional bids and sales proposals Managing site inspections and showrounds Negotiation skills Maximizing impact through cross-selling (business extenders) Summary Review and discussion questions Sources

Marketing Destinations and Venues for Conferences, Conventions and Business Events ◽

10.4324/9780080459066-19 ◽

2012 ◽

pp. 194-220

Keyword(s):

Selling Strategies ◽

Sales Strategies

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Sales Strategies for Destinations and Venues: Principles and Theories Introduction The role of personal selling The uses of sales promotion The management of a sales force

Marketing Destinations and Venues for Conferences, Conventions and Business Events ◽

10.4324/9780080459066-18 ◽

2012 ◽

pp. 173-193

Keyword(s):

Personal Selling ◽

Sales Force ◽

Sales Promotion ◽

Sales Strategies

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Marketing Communications for Destinations and Venues: Principles and Theories Introduction The communications process The messages to be communicated to the market Customer relationship management Publications Exhibiting at trade shows The role of advertising The characteristics and role of public relations The objectives of ambassador programmes Summary Review and discussion questions Sources

Marketing Destinations and Venues for Conferences, Conventions and Business Events ◽

10.4324/9780080459066-15 ◽

2012 ◽

pp. 124-138

Keyword(s):

Public Relations ◽

Customer Relationship Management ◽

Relationship Management ◽

Customer Relationship ◽

Marketing Communications ◽

Trade Shows

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Future Trends and Challenges for the Conferences, Conventions and Business Events Sectors

Marketing Destinations and Venues for Conferences, Conventions and Business Events ◽

10.4324/9780080459066-22 ◽

2012 ◽

pp. 268-284

Keyword(s):

Future Trends ◽

Business Events

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Current Initiatives in the Conferences, Conventions and Business Events Sector

Marketing Destinations and Venues for Conferences, Conventions and Business Events ◽

10.4324/9780080459066-21 ◽

2012 ◽

pp. 240-267

Keyword(s):

Business Events

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Marketing Destinations and Venues for Conferences, Conventions and Business Events
Latest Publications

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Published By Routledge

Building Effective Marketing Partnerships

Marketing Communications for Destinations and Venues: Practice (II) Introduction Exhibiting at trade shows Organizing workshops and roadshows Running familiarization trips and educationals Organizing effective ambassador programmes Summary Review and discussion questions Sources

Marketing Communications for Destinations and Venues: Practice (I) Introduction Effective use of publications, including websites and electronic brochures Effective PR Effective advertising Summary Review and discussion questions Sources

The Marketing Environment for Destinations Introduction Disintermediation Destination marketing or destination management? Product development and investment Funding Accessibility and disability Crisis communications and issues management Summary Review and discussion questions Sources

Sales Strategies for Destinations and Venues: Principles and Theories Introduction The role of personal selling The uses of sales promotion The management of a sales force

Future Trends and Challenges for the Conferences, Conventions and Business Events Sectors

Current Initiatives in the Conferences, Conventions and Business Events Sector

Export Citation Format

Marketing Destinations and Venues for Conferences, Conventions and Business EventsLatest Publications

TOTAL DOCUMENTS

H-INDEX

Published By Routledge

Building Effective Marketing Partnerships

Marketing Communications for Destinations and Venues: Practice (II) Introduction Exhibiting at trade shows Organizing workshops and roadshows Running familiarization trips and educationals Organizing effective ambassador programmes Summary Review and discussion questions Sources

Marketing Communications for Destinations and Venues: Practice (I) Introduction Effective use of publications, including websites and electronic brochures Effective PR Effective advertising Summary Review and discussion questions Sources

The Marketing Environment for Destinations Introduction Disintermediation Destination marketing or destination management? Product development and investment Funding Accessibility and disability Crisis communications and issues management Summary Review and discussion questions Sources

Sales Strategies for Destinations and Venues: Principles and Theories Introduction The role of personal selling The uses of sales promotion The management of a sales force

Future Trends and Challenges for the Conferences, Conventions and Business Events Sectors

Current Initiatives in the Conferences, Conventions and Business Events Sector

Marketing Destinations and Venues for Conferences, Conventions and Business Events
Latest Publications