Exploring the political and international relations dimensions of hosting sports mega events through the lens of the 2010 FIFA World Cup™ in South Africa: Suzanne Dowse

2013 ◽  
pp. 39-53
Keyword(s):  
South Africa ◽  
International Relations ◽  
The Political ◽  
World Cup ◽  
Fifa World Cup ◽  
Mega Events

South Africa’s Engagement in Sports Diplomacy: The Successful Hosting of the 2010 FIFA World Cup

2013 ◽  
Vol 8 (3-4) ◽  
pp. 197-210 ◽  
Author(s):  
Andreia Soares e Castro
Keyword(s):  
South Africa ◽  
Foreign Policy ◽  
South African ◽  
Soft Power ◽  
African Continent ◽  
World Cup ◽  
Fifa World Cup ◽  
Mega Events ◽  
Sports Diplomacy ◽  
Policy Goals

Summary This article begins by recognizing the importance of sport in South African history, before turning to South Africa’s vision and strategy, as articulated around and beyond the successful hosting of mega-events, particularly the 2010 FIFA World Cup, the first World Cup to be held on the African continent. The article suggests that mega-events are an important stage and priority of a broader and longer-term strategy of enhancing South Africa’s soft power, prestige and visibility. In this context, sport and mega-events are important foreign policy tools and have greatly benefited South Africa, the African continent and the international relations system. Using South Africa as a case study, this article explores the concept of sports diplomacy — that is, the use of sports as an instrument for furthering foreign policy goals, causes or interests — and argues that it is a significant and a rising source of soft power.

Status Signaling and the Risk of Domestic Opposition: Comparing South Africa and Brazil's Hosting of the 2010 and 2014 World Cups

2021 ◽  
Vol 17 (3) ◽  
Author(s):  
Janis van der Westhuizen
Keyword(s):  
South Africa ◽  
Economic Crisis ◽  
Opposite Direction ◽  
The Political ◽  
World Cup ◽  
South Africans ◽  
Mega Events ◽  
Status Signaling ◽  
Domestic Support ◽  
First World

Abstract Whereas much of the literature on status and domestic audiences analyzes how international achievement helps shore up domestic legitimacy, analyses regarding the opposite direction—how the lack of domestic support undercuts status signaling—remain rare. Mega-events constitute a highly public and visible example of conspicuous consumption as a form of status signaling. However, in rising democracies state elites are obliged to frame the benefits of hosting a World Cup in both instrumental dimensions and expressive virtues. In Brazil, the political fallout from the economic crisis, however, made it very difficult for state elites to rely on the expressive value of Brazil's status as World Cup host to subdue domestic opposition driven by instrumental logics. In contrast, for South Africans, the 2010 World Cup not only became an “exceptional status moment” but also constituted a “nation founding moment,” which meant that the expressive significance of hosting the first World Cup in Africa mitigated similar instrumental criticism.

scholarly journals Sustainable Strategies in Sports Mega-Events: An Analysis of Soccer World Cups

2021 ◽  
pp. 1-10
Keyword(s):  
South Africa ◽  
Host Country ◽  
The Other ◽  
Sporting Events ◽  
Host Countries ◽  
World Cup ◽  
Fifa World Cup ◽  
Mega Events ◽  
Documentary Analysis ◽  
Two Measures

The present study aimed to analyze the sustainable strategies in the areas of energy and garbage and waste management adopted by the host countries of the FIFA World Cups in 2006 (Germany), 2010 (South Africa), and 2014 (Brazil). Therefore, in addition to a documentary analysis of the sustainability projects (also known as Green Goal), a search was performed for scientific studies that approached the topic of sustainable development/sustainability in mega sporting events. To perform the searches at Scholar Google and Scielo, the keywords “sustentabilidade”, “Copa do Mundo”, “Copa do Mundo de Futebol”, “Green Goal” “sustainability”, e “FIFA World Cup” was used. As a result, it was found that each host country had at least two measures in common with the others for the management of waste, with a difference only in the form of application. Also, an important common project for all countries was the use of recyclable cups, which incidentally, was the main measure adopted by Germany during the 2006 FIFA World Cup, and repeated in the subsequent cups. The other measures adopted by each host country, despite having similarities, differed in plan and execution.

scholarly journals ANYONE FOR A GAME OF MONOPOLY™?* A CRITICAL EVALUATION OF THE EVERINCREASING COMMERCIALIZATION OF MAJOR SPORTING EVENTS PART 2: EXAMINING THE LEGITIMACY OF THE CREATION AND MAINTENANCE OF COMMERCIALLY-DRIVEN MONOPOLIES IN SPORTS EVENTS

Obiter ◽  
2021 ◽  
Vol 31 (2) ◽  
Author(s):  
Andre M Louw
Keyword(s):  
South Africa ◽  
Critical Evaluation ◽  
Sporting Events ◽  
World Cup ◽  
Fifa World Cup ◽  
Mega Events ◽  
Rights Protection ◽  
Sports Events ◽  
Ambush Marketing ◽  
Prime Source

This is the second part of an article published in three parts that critically examines the commercial monopolisation of sporting mega-events such as the FIFA football World Cup, and of commercial rights protection of such events. The first part of this article contained mainly a descriptive overview of ambush marketing and of the legal and other measures available to event organisers and sponsors to combat such practices. This second (and the forthcoming third) part of the article will continue to critically evaluate the legitimacy of a prime source of protection for these commercial actors, namely anti-ambush marketing legislation, with a specific focus on the SouthAfrican jurisdiction and the 2010 FIFA World Cup South Africa.

scholarly journals Challenges in Developing Urban Marketing Strategies: Evidence From Ekaterinburg

2021 ◽  
Vol 17 (4) ◽  
pp. 1137-1150
Author(s):  
D. M. Kochetkov ◽  
◽  
D.B. Vuković ◽  
E.A. Kondyurina ◽  
◽  
...  
Keyword(s):  
Swot Analysis ◽  
Marketing Strategies ◽  
Place Marketing ◽  
World Cup ◽  
Fifa World Cup ◽  
Theoretical Contribution ◽  
Mega Events ◽  
Winter Olympics ◽  
System Solution ◽  
Marketing Positioning

2018 FIFA World Cup became the first championship held in Russia and Eastern Europe. However, at that time, Russia already had experience in hosting sports mega-events such as the 2014 Winter Olympics in Sochi, the 2013 Summer Universiade in Kazan, and before that the 1980 Olympic Games in Moscow. Hosting the championship in 11 cities at once sets the 2018 FIFA World Cup apart from all these events. It gave impetus to the socio-economic development of all cities (and regions) where the matches were held, including Ekaterinburg. On the other hand, the sports mega-event provides unique opportunities for the global marketing positioning of the city. The present study examines the challenges of developing a city marketing strategy using the case of Ekaterinburg. Theoretical foundations of place marketing were employed for the analysis. Based on the critically explored concepts of place marketing and the competitiveness of the territory, the author’s 4C + 1S model was constructed. The current state of the urban environment was evaluated using a SWOT analysis conducted in a group of students. The research also analysed cities’ experience in conducting recent sports mega-events in the world and managing their facilities and infrastructure after these events. In conclusion, we formulated the proposals for Ekaterinburg’s positioning, including the improvement of the transport system, solution to environmental problems, increase in the effectiveness of the local government, and maintenance of public consensus. As a basis for specialisation, it is suggested to consider either the industry of meetings (MICE) or industrial tourism with complementary ‘natural’ and ‘historical’ directions. The proposed 4C + 1S model can be used as a methodological framework for the creation of urban marketing strategies. Additionally, the article makes a theoretical contribution to the development of place marketing. The results can be applied in further academic urban studies.

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