Effects of ICTs in mega events on national image formation: the case of PyeongChang Winter Olympic Games in South Korea

Purpose Among a wide array of information and communication technologies (ICTs) used to directly or indirectly support the mega events are reality boosting technologies and smart tourism technologies. Building upon the halo effect, this study aims to explain the connection between satisfaction with ICTs used in mega event, national image and event participants’ future behavior. Design/methodology/approach The analyzed data included survey responses from 246 foreigners who visited PyeongChang as a visitor for the 2018 Winter Olympics. Findings The results showed that both reality boosting technologies and smart tourism technologies directly or indirectly influence overall experience satisfaction by way of transaction satisfaction. Furthermore, the two types of satisfaction were found to positively influence the national image of the host country, which consequently has a positive effect on visitors’ future behavior. Originality/value This study aimed to explore two different roles of ICTs in mega events by focusing more on the visitors who came to PyeongChang for the Olympics. The originality of this study lies in its attempt to examine the mechanisms in which visitors’ satisfaction from ICT-based experiences in mega events contributes to forming a positive image toward the host country.

Sport Mega-Events and Displacement of Host Community Residents: A Systematic Review

The aim of this study was to conduct a systematic literature review to understand how empirical data have informed the knowledge about the relationship between hosting sport mega-events and displacement of host community residents. Following the PRISMA protocol, we conducted a search of academic and gray literature in sport, social sciences, and humanities databases. We excluded conceptual papers, conference abstracts, and works that discuss urban transformation or displacement but are not related to sport events. We also excluded works that associate sport mega-events with urban transformations but are not related to resident displacement. From the initial 2,372 works reviewed, 22 met the inclusion criteria. In empirical studies, displacement of residents has been studied exclusively in the context of the Olympic Games, since Seoul 1988, but with a higher frequency in most recent Games (Beijing, London, and Rio). The gigantism and the sense of urgency created by the Olympic Games may explain why this event has been frequently associated with resident displacement. Findings showed that residents suffered either direct, forced evictions or indirect displacements. The selected studies show a contradiction between the discourse of sport mega-events guardians for supporting the United Nations Sustainable Goals (SDG) and the practice of human rights within host cities of such events.

Sports Mega-Events and Economic Growth: A Synthetic Control Approach

This paper contributes to the current literature investigating whether hosting sports mega-events brings tangible economic benefits to the host country. Specifically, we examine whether staging the Olympic Games and the FIFA World Cups leads to observable economic growth. The research has been conducted through a quasi-experimental study in the spirit of the difference-in-differences method. The research subject includes states in which the Olympic Games and FIFA World Cup were held between 2010 and 2016: Canada, South Africa, Great Britain, and Brazil. We found that there is no significant effect of hosting sports mega-events on economic growth.

Contesting Sustainability of Mega-Events in Chinese Metropolises: A Narrative and Practise Review

Since the Rio Summit, sustainability has been enshrined in the official claims of mega-events, and scholars' sustainability concerns over mega-events persist. This research is one of the few contextualising the debates in China where mega-events have become prevalent and contributed to metropolitan boosterism since the 1990s. It argues that the ill-defined, ambiguous meaning of sustainability leaves room for host cities to discursively strike a balance between environment protection, social equity and economic growth, but unavoidably leads to paradoxes of sustainability in actual practises. The argument is supported by a longitudinal study on 12 major mega-events held or to be held in Chinese metropolises. Narratively, Chinese government's articulation of sustainability declared by international organisations of top mega-events has evolved technocratic and inclusive. Practically, amongst the three variants of sustainability, economic sustainability, and environmental sustainability appear to work better than social sustainability. Findings of this research call for clarified narratives and concrete measures to guide mega-event practises.

Understanding South Korea’s Use of Sports Mega-Events for Domestic, Regional and International Soft Power

This paper seeks to contribute to the growing literature on ‘soft power’ by focusing on East Asia as a region gaining in political and economic significance; equally, we highlight the role sports mega-events play in the region’s most powerful states’ soft power strategies. For the purpose of this paper, we focus on South Korea’s soft power strategy and how the hosting of major sporting events has become a central part of this. We introduce both a novel tripartite approach to the study of the motives behind hosting sports mega-events, along with new, empirical data on the chosen case of South Korea. Our findings strengthen the notion that an explanation of why states seek to host major sports events can be better understood by considering the domestic, regional and international dimensions to capture the complexities behind such decisions.