visitor perceptions
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2022 ◽  
Vol 3 (02) ◽  
pp. 145-166
Author(s):  
Muhammad Fauzan Noor ◽  
Rini Koen Iswandari ◽  
Dini Zulfiani

Panrita Lopi Beach is one of the natural tourist destinations that needs to be surveyed by visitors in order to identify and determine strategies for developing tourist attractions and also marketing in Kutai Kartanegara Regency. This study aims to analyze the characteristics of tourists and travel patterns of tourists who visit and to determine the perception of the level of tourist satisfaction with infrastructure products, public facilities and tourism facilities in this tourist destination. The main variables used in segmenting comprise: Geographic Segmentation, Demographic Segmentation, Psychographic Segmentation, and Behavior-based Segmentation. This research is a type of survey research with a qualitative descriptive approach. I carried out data collection from primary data sources and secondary data sources. The sample used in this study is a non-probability sampling technique by accidental sampling, namely a sampling technique based on chance, anyone who coincidentally meets a researcher can be used as a sample, if it is deemed that the person who was met is suitable as a data source. Data that has been collected from research results related to typology (characteristics, travel patterns) and visitor perceptions can be analyzed descriptively qualitatively. The analyzed data comes from surveys through questionnaires that have been given to visitors, including data on visitor profiles, visitor travel patterns, and visitor perceptions about this Panrita Lopi beach.


Author(s):  
Ely Santari ◽  
Syamsul Alam Paturusi ◽  
A.A.P. Agung Suryawan

This research aimed to determine the potential of ecotourism that can be developed and to analyze visitor perceptions and to formulate environmental management strategies for development of ecotourism in TWA Danau Buyan. The method used in this research was descriptive qualitative with the techniques, namely observation, interviews and questionnaires. The result of this indicate that the potential tourist attractions in TWA Lake Buyan area already exist including jungle tracking, camping, cannoing, selfie spot, outbond locations that have paid attention to environmental issues by involving the community. The perceptions of visitors were based on the function of the area, management policies, tourism activities, facilities and infrastructure, and on the willingness to stay generally quite good. Based on the IE table, the management strategy matrix was ??in quadrant V (Five) or in the hold and maintain and survival phase. These strategies included: a) Developing the unique potential in TWA Lake Buyan both natural resource potentials such as biodiversity (flora and fauna), landscape beauty, and community socio-cultural potential that could be developed and packaged into  ecotourism package, b) Increasing support from the local government and participation of local communities to optimize the quality improvement of ODTW TWA Danau Buyan, both facilities and infrastructure tourism, public facilities, human resources, and increasing the promotion of cultural and spiritual tourism to foreign tourist, c) Increasing supervision in field, increasing guidance and counseling on the benefits of tourist attraction to the community, as well as inviting the public and tourists to actively participated in preserving the forest and existing tourism objects (environmentally friendly tourism awareness activities), d) Build cooperation and synergy with competent stakeholders, including the Tourism Office, the KSDA unit, the Agriculture Office, Academics, Non-Governmental Organization, local community organizations, and open for opportunities to do collaboration with the surrounding community. Keywords: Strategy Management, Ecotourism, Nature Tourism Park, Buyan Lake


2021 ◽  
Vol 2 (6) ◽  
pp. 1961-1969
Author(s):  
Donny Ivan Samuel Simatupang ◽  
Helena Tatcher Pakpahan ◽  
Desyanti Chrismash

This study aims to describe the level of visitor satisfaction in Eden 100 Agrotourism based on visitor perceptions, analyze the service performance of Eden 100 Agrotourism Center to influence service quality at Eden 100 Agrotourism Park, and how to improve service quality in Eden 100 Agrotourism Area. purposive, namely in Eden 100 Agrotourism which is located in Lumbanjulu Village, Lumbanrang District, Toba Samosir Regency, North Sumatra Province. This sampling method uses purposive sampling, the sampling technique is not based on random, regional or start, but based on considerations that focus on certain goals. The data analysis method used is a descriptive method and Importance Performance Analysis. The results of the study where the calculations were carried out using the help of SPSS version 15. The results of this study were: 1) The level of suitability of visitors was 73.05%-114.15%, the average level of conformity obtained was 96.53%. The average value of conformity is 17.62% lower than the level of visitor satisfaction which should be 114.15%. In this case, it can be concluded that the level of service performance of Taman Eden Agrotourism 100 is lower than the level of interest or expectations of visitors. 2) Based on the measurement results using Importance Performance Analysis, it can be seen in the Cartesian diagram that the location of items that affect visitor satisfaction with service quality at Taman Eden Agrotourism 100 is divided into four quadrants. 3). Based on the results of the Cartesian diagram, it is known that the service quality dimension attributes that need special attention are in quadrant A (priority) in the context of agro-tourism efforts in improving service quality, including a. the ability of employees to guide visitors which is included in the reliability variable, b. employees are willing to provide fast service which is included in the responsiveness variable, c. the patience of employees in providing services that are included in the guarantee variable, d. employees do not discriminate in serving visitors which are included in the guarantee variable.


2021 ◽  
Vol 20 (4) ◽  
pp. 425-443
Author(s):  
Amna Gargoum ◽  
Ali S. Gargoum

Abstract As cities transition towards urbanization and sustainability, designing attractive green spaces and urban parks is an important issue to planners and urban designers. One factor believed to have some impact on a park’s attractiveness is level of enclosure. Despite the importance of such a factor in identifying types of park visitors and frequency of visits, a limited amount of research has attempted to statistically model impacts of level enclosure on a park’s attractiveness. To address this gap, this article explores impacts of multiple physical characteristics, including levels of enclosure, on park attractiveness and user behavior. Activities in two parks in Al Ain, United Arab Emirates (UAE) were studied using field observations, photography, interviews, and statistical analysis. Field observations were utilized to model people’s attitude while using parks. Logistic regression was employed to the field observations to investigate associations between different factors and park attractiveness. Results indicated levels of enclosure had a direct influence on park users. Gender, age, and ethnicity were also found statistically significant determinates of park visitor attitudes and park choice. Traces of territorial behaviors and social conflicts were also observed.


2021 ◽  
Author(s):  
◽  
Sophie King

<p>This thesis examines the extent to which New Zealand’s Centennial Great War exhibitions impact visitor perceptions, particularly those regarding their personal moral values. Two case studies are used, in order to inform discussions on the current and desired roles of New Zealand museums in relation to activism. While this research aims to provide New Zealand museums with more relevant findings than literature gaps currently allow, any discussions and recommendations may be more broadly applied to other countries. Similarly, despite a focus on the topical and largely publicised subject of WWI ‘100 years on’, discussions and recommendations are also relevant to general queries regarding museum representations, visitor interpretations and activism in museums. This research also intends to emphasise the benefits of interdisciplinary research by including museological, criminological and, to a lesser extent, philosophical literature.  The research methods used within the two case studies can be broadly separated into three parts. First, a thick description method is used to provide in-depth overviews of The Great War Exhibition and Te Papa Tongarewa’s Gallipoli: The Scale of Our War. This section attempts to present a largely unbiased description of Great War representation in New Zealand’s capital. Second, the interpretations of ten visitors from each exhibition are gathered in the form of researcher-accompanied, audio-recorded visits. Such a research method intends to extract visitor thought processes in a relatively fluid and natural way. Finally, visitor questionnaires taken at the conclusion of each visit provide information on visitor demographics and overall thoughts regarding the exhibition, war itself and any inclusion of activism in museums. Alongside museum studies literature, criminological literature and debates are referenced to explain and exemplify the plentiful and diverse perceptions surrounding war.  Overall, this study found most participants to be wary of activism in museum exhibitions. However, it also found that New Zealand museum visitors tended to possess a strong desire to determine their own moral perceptions through exposure to as many alternative narratives as possible. Therefore, any opposition to activism is not, in this case, due to any overriding wishes to favour ‘traditional narratives’. It is consequentially recommended that emphasis be put on clarity, transparency and multi-narrative approaches in museum exhibitions, as visitors appear to so strongly value their right to autonomous interpretation.</p>


2021 ◽  
Author(s):  
◽  
Sophie King

<p>This thesis examines the extent to which New Zealand’s Centennial Great War exhibitions impact visitor perceptions, particularly those regarding their personal moral values. Two case studies are used, in order to inform discussions on the current and desired roles of New Zealand museums in relation to activism. While this research aims to provide New Zealand museums with more relevant findings than literature gaps currently allow, any discussions and recommendations may be more broadly applied to other countries. Similarly, despite a focus on the topical and largely publicised subject of WWI ‘100 years on’, discussions and recommendations are also relevant to general queries regarding museum representations, visitor interpretations and activism in museums. This research also intends to emphasise the benefits of interdisciplinary research by including museological, criminological and, to a lesser extent, philosophical literature.  The research methods used within the two case studies can be broadly separated into three parts. First, a thick description method is used to provide in-depth overviews of The Great War Exhibition and Te Papa Tongarewa’s Gallipoli: The Scale of Our War. This section attempts to present a largely unbiased description of Great War representation in New Zealand’s capital. Second, the interpretations of ten visitors from each exhibition are gathered in the form of researcher-accompanied, audio-recorded visits. Such a research method intends to extract visitor thought processes in a relatively fluid and natural way. Finally, visitor questionnaires taken at the conclusion of each visit provide information on visitor demographics and overall thoughts regarding the exhibition, war itself and any inclusion of activism in museums. Alongside museum studies literature, criminological literature and debates are referenced to explain and exemplify the plentiful and diverse perceptions surrounding war.  Overall, this study found most participants to be wary of activism in museum exhibitions. However, it also found that New Zealand museum visitors tended to possess a strong desire to determine their own moral perceptions through exposure to as many alternative narratives as possible. Therefore, any opposition to activism is not, in this case, due to any overriding wishes to favour ‘traditional narratives’. It is consequentially recommended that emphasis be put on clarity, transparency and multi-narrative approaches in museum exhibitions, as visitors appear to so strongly value their right to autonomous interpretation.</p>


2021 ◽  
Author(s):  
◽  
Edith A. MacDonald

<p>Zoos can play a key role in conservation by facilitating behaviour change in their 600 million visitors annually. However, while numerous articles reinforce the potential zoos have in influencing conservation behaviour in visitors, only a few zoos have quantified the impact a visit has on visitor conservation behaviour. In this thesis, I applied a persuasive communication framework to develop a conservation communication campaign at Wellington Zoo, New Zealand. My results make a significant contribution to the body of literature that evaluates communicating conservation behaviour to zoo visitors and suggest future directions zoos can take to achieve their goal of facilitating conservation behaviour in their visitors. In Study 1, I determined visitor perceptions of conservation wildlife threats and the corresponding actions that could be taken to alleviate these threats. Visitor perceptions were biased towards global awareness of conservation threats with less awareness of local threats, a condition referred to as environmental hyperopia. Furthermore, there was an expert-lay discrepancy in the perception of local and global threats and mitigating actions. Based on these results, two conservation behaviours were selected to advocate to zoo visitors. To determine the content of the message, I applied the Theory of Planned Behaviour in Study 2 to identify the variables (attitudes, norms, and perceived behavioural control) linked to behavioural intention. The variance in visitor intentions for bringing cats in at night and for purchasing FSC wood products were explained by the TPB constructs, with visitor attitudes and norms both strongly linked to intention. Past behaviour also played a role in the habitual behaviour of bringing cats in at night, but not the non-habit forming behaviour of purchasing FSC wood products. In Study 3, I tested which method of communication (signs or animal talks) was the most effective for communicating conservation behaviours. I also tested if talks and signs based on the Elaboration Likelihood Model, implemented after a staff training programme, were more likely to increase visitor satisfaction, relevancy, and elaboration, all key cognitive components that ultimately influence behaviour change. Signs were an ineffective method to communicate conservation messages but animal talks were much more effective in communicating conservation messages to visitors. However, elaboration did not increase after the training programme. This could reflect that the training programme was ineffective and a more intense training programme may need to be implemented in the future. It is also possible that visitors enter the zoo with an already high level of elaboration and attending a keeper talk is not sufficient to increase visitor elaboration above the threshold. Results of this thesis have implications for how zoo programming to enhance zoos’ abilities to foster conservation action in their visitors. Additionally, my results also have broader implications to the field of conservation psychology and provide insight for environmental communication community.</p>


2021 ◽  
Author(s):  
◽  
Edith A. MacDonald

<p>Zoos can play a key role in conservation by facilitating behaviour change in their 600 million visitors annually. However, while numerous articles reinforce the potential zoos have in influencing conservation behaviour in visitors, only a few zoos have quantified the impact a visit has on visitor conservation behaviour. In this thesis, I applied a persuasive communication framework to develop a conservation communication campaign at Wellington Zoo, New Zealand. My results make a significant contribution to the body of literature that evaluates communicating conservation behaviour to zoo visitors and suggest future directions zoos can take to achieve their goal of facilitating conservation behaviour in their visitors. In Study 1, I determined visitor perceptions of conservation wildlife threats and the corresponding actions that could be taken to alleviate these threats. Visitor perceptions were biased towards global awareness of conservation threats with less awareness of local threats, a condition referred to as environmental hyperopia. Furthermore, there was an expert-lay discrepancy in the perception of local and global threats and mitigating actions. Based on these results, two conservation behaviours were selected to advocate to zoo visitors. To determine the content of the message, I applied the Theory of Planned Behaviour in Study 2 to identify the variables (attitudes, norms, and perceived behavioural control) linked to behavioural intention. The variance in visitor intentions for bringing cats in at night and for purchasing FSC wood products were explained by the TPB constructs, with visitor attitudes and norms both strongly linked to intention. Past behaviour also played a role in the habitual behaviour of bringing cats in at night, but not the non-habit forming behaviour of purchasing FSC wood products. In Study 3, I tested which method of communication (signs or animal talks) was the most effective for communicating conservation behaviours. I also tested if talks and signs based on the Elaboration Likelihood Model, implemented after a staff training programme, were more likely to increase visitor satisfaction, relevancy, and elaboration, all key cognitive components that ultimately influence behaviour change. Signs were an ineffective method to communicate conservation messages but animal talks were much more effective in communicating conservation messages to visitors. However, elaboration did not increase after the training programme. This could reflect that the training programme was ineffective and a more intense training programme may need to be implemented in the future. It is also possible that visitors enter the zoo with an already high level of elaboration and attending a keeper talk is not sufficient to increase visitor elaboration above the threshold. Results of this thesis have implications for how zoo programming to enhance zoos’ abilities to foster conservation action in their visitors. Additionally, my results also have broader implications to the field of conservation psychology and provide insight for environmental communication community.</p>


2021 ◽  
Vol 8 (4) ◽  
pp. 619-631
Author(s):  
Skylar L. Muller ◽  
Samantha L. Bissell ◽  
Kristen M. Cunningham ◽  
Rosemary Strasser

Previous research regarding behaviors of zoo visitors near exhibits has shown that they can influence animals’ well-being. What is unclear is whether people’s views concerning the purpose of zoos or their beliefs might influence their perception of what is acceptable behavior when visiting the zoo. In this study, we used naturalistic observation to examine zoo visitor behavior near specific exhibits. We also surveyed visitors regarding the purpose of zoos, their perception of animals and the zoo, and if they have seen inappropriate behavior in other zoo visitors. We observed visitors engaging in various inappropriate behaviors such as hitting the glass and trying to provoke the animals. These same inappropriate behaviors were also reported by visitors in our survey, indicating an awareness of what behaviors might be disruptive to animals. Visitors who reported similarities between humans and animals reported more inappropriate behaviors in others partially due to having more empathy for animals. When asked to consider the purpose of the zoo, education and conservation were ranked as being the most important, entertainment and research the least important priorities. However, of those who identified entertainment as most important, this group also reported humans to have less similarity with animals and reported less inappropriate behaviors in other visitors. Our findings suggest that zoo visitors’ views regarding the purpose of zoos and perceived human similarities to animals influence what they considered inappropriate behavior around captive zoo animals. This study provides the first exploration concerning the perception of visitors regarding other visitor behaviors directed towards zoo animals.


PLoS ONE ◽  
2021 ◽  
Vol 16 (9) ◽  
pp. e0257835
Author(s):  
Shou-Tsung Wu ◽  
Yi-Ta Hsieh ◽  
Shang-Chuan Huang ◽  
Chun-Hung Wei ◽  
Chaur-Tzuhn Chen ◽  
...  

This study surveyed visitor perceptions of the resources of the Guanwu National Forest Recreation Area (GNFRA) in Taiwan’, their perceptions toward the ecosystem service functions of the GNFRA, their expectations and opinions on its management, and their recreational activities. Independent sample t-tests and one-way analysis of variance (ANOVA) were used to examine the influences of the backgrounds of respondents on their perceptions toward the ecosystem service functions of the GNFRA. The importance-performance analysis (IPA) method was used to explore evaluations by tourists on the management of the GNRFA. Finally, a global positioning system (GPS) was used to process records of recreational activities by tourists within the GNFRA to understand the movement of tourists during their recreational activities within the GNRFA. The results showed that visitors to the GNRFA regarded its recreational resources to be valuable and that they had a high willingness to revisit. The visitors also showed a certain understanding of the ecosystem services provided by the forest ecosystem. There were significant differences in perceptions of ecosystem services among visitors of different backgrounds. In addition, the results of IPA showed the “importance” of perceptions and “performance” within the opinions of tourists on the management of the forest recreation area. The records of recreational activities by tourists showed that they experienced the most benefits when experiencing picturesque scenery along walking trails. The results of this study can contribute to future management of the GNRFA.


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