scholarly journals Sustainable Strategies in Sports Mega-Events: An Analysis of Soccer World Cups

2021 ◽  
pp. 1-10
Keyword(s):  
South Africa ◽  
Host Country ◽  
The Other ◽  
Sporting Events ◽  
Host Countries ◽  
World Cup ◽  
Fifa World Cup ◽  
Mega Events ◽  
Documentary Analysis ◽  
Two Measures

The present study aimed to analyze the sustainable strategies in the areas of energy and garbage and waste management adopted by the host countries of the FIFA World Cups in 2006 (Germany), 2010 (South Africa), and 2014 (Brazil). Therefore, in addition to a documentary analysis of the sustainability projects (also known as Green Goal), a search was performed for scientific studies that approached the topic of sustainable development/sustainability in mega sporting events. To perform the searches at Scholar Google and Scielo, the keywords “sustentabilidade”, “Copa do Mundo”, “Copa do Mundo de Futebol”, “Green Goal” “sustainability”, e “FIFA World Cup” was used. As a result, it was found that each host country had at least two measures in common with the others for the management of waste, with a difference only in the form of application. Also, an important common project for all countries was the use of recyclable cups, which incidentally, was the main measure adopted by Germany during the 2006 FIFA World Cup, and repeated in the subsequent cups. The other measures adopted by each host country, despite having similarities, differed in plan and execution.

Mega-Sporting events and the politics of nation-building: a comparison of the 2010 South African and the 2014 and 2016 Brazilian cases

2021 ◽  
Vol 43 (1) ◽  
pp. 7-21
Author(s):  
Hoyoon Jung
Keyword(s):  
South Africa ◽  
Nation Building ◽  
Sporting Events ◽  
Contributing Factors ◽  
Host Countries ◽  
National Unity ◽  
World Cup ◽  
Similar Time ◽  
Fifa World Cup ◽  
The Cost

It is widely acknowledged that mega-sporting events play a powerful role in nationbuilding in their host countries, and many scholars have empirically demonstrated this relationship. The 2010 South Africa FIFA World Cup provided a potent vehicle through which national unity and integration could be successfully promoted. However, more recent Brazilian experiences in the 2014 FIFA World Cup and the 2016 Olympics proved that an identical outcome is not always the case. This study examines how the hosting of mega-sporting events in South Africa and Brazil yielded contrasting effects on nation-building. Events in these two countries are compared to explore how two analogous societies that hosted mega-sporting events at a similar time ultimately experienced completely different outcomes. It is argued that differences in the cost of these mega-events, different economic circumstances and, differences in the characteristics and impact of social movements in the two countries were major contributing factors to the divergence.

scholarly journals ANYONE FOR A GAME OF MONOPOLY™?* A CRITICAL EVALUATION OF THE EVERINCREASING COMMERCIALIZATION OF MAJOR SPORTING EVENTS PART 2: EXAMINING THE LEGITIMACY OF THE CREATION AND MAINTENANCE OF COMMERCIALLY-DRIVEN MONOPOLIES IN SPORTS EVENTS

Obiter ◽  
2021 ◽  
Vol 31 (2) ◽  
Author(s):  
Andre M Louw
Keyword(s):  
South Africa ◽  
Critical Evaluation ◽  
Sporting Events ◽  
World Cup ◽  
Fifa World Cup ◽  
Mega Events ◽  
Rights Protection ◽  
Sports Events ◽  
Ambush Marketing ◽  
Prime Source

This is the second part of an article published in three parts that critically examines the commercial monopolisation of sporting mega-events such as the FIFA football World Cup, and of commercial rights protection of such events. The first part of this article contained mainly a descriptive overview of ambush marketing and of the legal and other measures available to event organisers and sponsors to combat such practices. This second (and the forthcoming third) part of the article will continue to critically evaluate the legitimacy of a prime source of protection for these commercial actors, namely anti-ambush marketing legislation, with a specific focus on the SouthAfrican jurisdiction and the 2010 FIFA World Cup South Africa.

Samba, sun and social issues: How the 2014 FIFA World Cup and the 2016 Rio Olympics changed perceptions of Germans about Brazil

2019 ◽  
Vol 55 (5) ◽  
pp. 603-622
Author(s):  
Christiana Schallhorn
Keyword(s):  
Media Coverage ◽  
Social Issues ◽  
Standard Of Living ◽  
Sporting Events ◽  
Host Countries ◽  
World Cup ◽  
Fifa World Cup ◽  
The Media ◽  
Crime Risk ◽  
Over Time

The host countries for mega-sporting events aim to become more visible and to be perceived positively by the global audience because of the media coverage around the event. The media’s influence on people’s perceptions is expected to be particularly high if the audience has no direct experience and little prior knowledge of the hosting nation, and thus depends on the media for information. Using a panel survey ( N = 76) with three rounds of data collection, this longitudinal study explores how television viewers’ perceptions of Brazil changed from before the 2014 FIFA World Cup to after this event, and after the 2016 Olympic Games hosted by Brazil. The results indicate that perceptions about topics related to Brazil (e.g. crime risk, standard of living, economic situation) have generally become more negative over time. Further, although associations with Brazil were very positive before the FIFA World Cup, respondents tended to associate more negative ideas with Brazil over time. Surprisingly, the intention to travel to Brazil increased after Brazil hosted the FIFA World Cup and the Olympics. Broader international significance of the findings for both host countries of mega-sporting events and broadcasting countries are discussed.

scholarly journals Analysis of the anticipated and potential economic impacts of mega sporting events on developing countries: a case of FIFA 2020 World Cup in Qatar

2020 ◽  
Vol 8 (3) ◽  
pp. 156
Author(s):  
Khalifa Al-Dosari
Keyword(s):  
Developing Country ◽  
Economic Impacts ◽  
Economic Benefits ◽  
Economic Effects ◽  
Primary Data ◽  
Sporting Events ◽  
Host Countries ◽  
World Cup ◽  
Fifa World Cup

Mega sporting events have been hailed for resulting in economic growth, evident in high investments, growth of businesses, and development of infrastructure because of the increased number of investors, tourists, and fans visiting host countries during such events. Even though host countries may experience non-economic benefits, such as a good legacy from the mega sporting events, there are also significant economic benefits realised by host countries. The study intended to assess the anticipated economic impacts of the 2022 FIFA World Cup in Qatar as a developing country. The study engaged in descriptive research design. Primary data was collected from research participants comprising Hotel Managers, Sports managers, Economic consultants, Project managers in the construction industry, and bank managers. Further, the study selected a sample of 50 respondents in data analysis. The researcher adopted inferential statistics to analyse data from the respondents, who were all from Qatar. The results of the study indicated that 2022 FIFA World Cup is likely to raise the employment level, especially for construction workers involved in the construction of stadia, growth of income level expansion of business, especially in hospitality industries are likely to attract many foreign visitors. Also, findings suggest that Qatar will experience an increase in the price of commodities and development of infrastructure. The findings depicted that the 2022 FIFA World Cup in Qatar will result in increased operating costs in the short-term and the long-term. Besides, the study found out that the event will lead to a high level of capital cost and a state of resource deficiency. The study concluded that the 2022 FIFA World Cup in Qatar as a developing country would have significant economic effects on the country. The researcher recommended that Qatar should focus on investing in projects that will help boost income levels for employees, boost business growth, attract more foreigners as tourist and fans, reduce the prices of goods and services as well as accommodation and activities that will reduce the long-term.

South Africa’s Engagement in Sports Diplomacy: The Successful Hosting of the 2010 FIFA World Cup

2013 ◽  
Vol 8 (3-4) ◽  
pp. 197-210 ◽  
Author(s):  
Andreia Soares e Castro
Keyword(s):  
South Africa ◽  
Foreign Policy ◽  
South African ◽  
Soft Power ◽  
African Continent ◽  
World Cup ◽  
Fifa World Cup ◽  
Mega Events ◽  
Sports Diplomacy ◽  
Policy Goals

Summary This article begins by recognizing the importance of sport in South African history, before turning to South Africa’s vision and strategy, as articulated around and beyond the successful hosting of mega-events, particularly the 2010 FIFA World Cup, the first World Cup to be held on the African continent. The article suggests that mega-events are an important stage and priority of a broader and longer-term strategy of enhancing South Africa’s soft power, prestige and visibility. In this context, sport and mega-events are important foreign policy tools and have greatly benefited South Africa, the African continent and the international relations system. Using South Africa as a case study, this article explores the concept of sports diplomacy — that is, the use of sports as an instrument for furthering foreign policy goals, causes or interests — and argues that it is a significant and a rising source of soft power.

scholarly journals Do Poor Citizens Benefit from Mega-Events? São Paulo’s Street Vendors and the 2014 FIFA World Cup

2018 ◽  
Vol 60 (4) ◽  
pp. 26-48 ◽  
Author(s):  
Calla Hummel
Keyword(s):  
Participant Observation ◽  
Sao Paulo ◽  
Observation Data ◽  
Infrastructure Projects ◽  
Host Countries ◽  
World Cup ◽  
Street Vendors ◽  
Fifa World Cup ◽  
Mega Events ◽  
Interview Survey

AbstractInternational mega-events inject millions of dollars into host countries’ economies, yet few studies assess which citizens benefit from events and which do not. Governments justify their bids for mega-events by arguing that infrastructure projects, event-related jobs, and tourist spending benefit many citizens. However, researchers find mixed impacts on host economies and the average citizen. Scholars and activists argue that a few businesses benefit while high prices and event-specific laws exclude poor citizens. Under what conditions do poor citizens benefit from mega-events? This article analyzes original interview, survey, and participant observation data on street vendors in São Paulo, Brazil during the 2014 FIFA World Cup. The project finds that most street vendors lost money, while a minority made record profits. Those who benefited from the event used brokers, bribes, and pockets of forbearance to circumvent FIFA’s exclusionary rules.

The 2018 World Cup in Russia and Its Regimes of Visibility: The Cases of Nizhny Novgorod and Kazan

2020 ◽  
Vol 44 (5) ◽  
pp. 375-396
Author(s):  
Andrey Makarychev ◽  
Alexandra Yatsyk
Keyword(s):  
Digital Media ◽  
The Other ◽  
Russian Government ◽  
World Cup ◽  
Local Authorities ◽  
Fifa World Cup ◽  
Mega Events ◽  
New Meanings ◽  
Visual Order ◽  
Global World

The article addresses visualizations of the 2018 FIFA World Cup in Russian and international digital media. Drawing on the scholarship on discoursive hegemony, the authors intoduce a concept of hegemonic regime of visibility as a general frame for understanding the dominant ways of visualizing mega-events which comprise elements of attractiveness and enjoyment, on one hand, and surveillance, control, and security, on the other. Based on the cases of Nizhny Novgorod and Kazan, the authors argue, first, that the 2018 World Cup’s hegemonic regime of visibility, co-administered by FIFA and Russian government, implied a hierarchy of performative roles prescribed to the host cities as major promoters of the event. Second, local authorities in Russia used this regime for self-(re)branding to advertise the cities/regions as parts of the global world and authentically specific spaces with unique folkloric and ethnic traditions. Third, the FIFA hegemonic regime of visibility was challenged by alternative incursions that destabilized and infused new meanings in the dominant visual order.

Challenges and key factors in planning legacies of mega sporting events

2019 ◽  
Vol 14 (2) ◽  
pp. 203-218 ◽  
Author(s):  
Simona Azzali
Keyword(s):  
Best Practices ◽  
Rio De Janeiro ◽  
Sporting Events ◽  
World Cup ◽  
Open Spaces ◽  
Fifa World Cup ◽  
Content Type ◽  
Mega Events ◽  
The Impact

Purpose Since the 1960s, the impact of mega sporting events on the built environment has become increasingly important, and the relationship between hosting cities and events increasingly complex and controversial. The outcomes of these mega-events, however, are very discouraging, especially in terms of the state of sports venues and event sites. In many cases, Olympic parks and event sites stand abandoned once the event is over, and sports facilities are often either closed or underutilized. The purpose of this paper is to identify replicable best practices and successful examples used in mega-events to transform events sites and venues into livable public open spaces (POS), enjoyed by the local communities. Design/methodology/approach Three cities were selected for this investigation: London, Sochi and Rio de Janeiro. London hosted the 2012 Summer Olympics, and this study focused particularly on its Olympic park, Queen Elizabeth Park. Sochi hosted the 2014 Winter Olympics but also some of the matches of the 2018 FIFA World Cup. Rio de Janeiro hosted the 2016 Summer Olympics and also a part of the 2014 FIFA World Cup. Each case was investigated according to a methodology composed of interviews with experts, site visits, and analysis of the bidding book and post-event reports to check the consistency between promises and legacies. Findings The research identified a framework of six major elements that determine, or contrast, the long-term use of events sites and sport facilities, and highlighted some main attributes to consider in order to transform sporting event sites into livable and enjoyable open spaces. It is expected that this framework can be used as a guidance to deliver sustainable events and long-term legacies and to define a strategy for optimization of planning mega sport events. Practical implications Mega events provide near-unique, fast track opportunities for urban transformation. This research can be used as guidance for the overall mega sporting events stakeholders, such as the IOC, FIFA, and local organizing committees, to identify replicable best practices and successful examples in the leverage of mega events to transform events sites and venues into livable POS. Originality/value Why is it so difficult to transform event sites and sport venues into livable areas of cities? What are the recurrent mistakes, issues, and challenges that hosting cities have to face? This research is unique as it aims at answering these questions by defining a framework of relevant factors for hosting cities to help them in the planning of mega sporting events. The research also highlighted some recurrent mistakes, such as the exorbitant costs of a mega event, the inability to keep the initial budget unchanged and the difficulty to adjust plans to local needs.

Sign in / Sign up

Export Citation Format

Share Document