Strategic market planning

2020 ◽  
pp. 143-165
Author(s):  
Freddie L. Barnard ◽  
John Foltz ◽  
Elizabeth A. Yeager ◽  
Brady Brewer
Keyword(s):  
Market Planning ◽  
Strategic Market

PENGARUH ORIENTASI KEWIRAUSAHAAN TERHADAP PROFITABILITAS UKM DENGAN ORIENTASI PASAR SEBAGAI VARIABEL PEMEDIASI

2011 ◽  
Vol 6 (2) ◽  
pp. 99
Author(s):  
Maria Pampa Kumalaningrum
Keyword(s):  
Structural Equation Modeling ◽  
Market Orientation ◽  
Indirect Effect ◽  
Entrepreneurial Orientation ◽  
Structural Equation ◽  
Small Firms ◽  
Equation Modeling ◽  
Market Planning ◽  
Market Opportunities ◽  
Strategic Market

This study examined the effect of entrepreneurial orientation on profitability in small business mediated by market orientation. Entrepreneurial orientation reflects the degree to which firms’ growth objectives are driven bythe identification and exploitation of untapped market opportunities. Market orientation reflects the degree to which firms’ strategic market planning is driven by customer and competitor intelligence.Data was processed with Structural Equation Modeling using AMOS  program. The results showed that Entre-preneurial orientation has an direct effect onmarket orientation and indirect effect on profitability mediated by market orientation. The results suggest, at least in small firms, entrepreneurial orientation complements market orientation by instilling an opportunistic culture that impacts the firm’s profitability.Keywords:market orientation, entrepreneurial orientation, and profitability.

Analytical frameworks for strategic market planning

Marketing ◽  
1983 ◽  
pp. 292-356
Author(s):  
Michael J. Baker ◽  
A. J. Brown ◽  
Douglas Brownlie ◽  
Keith Crosier ◽  
Jennifer L. Drayton ◽  
...  
Keyword(s):  
Market Planning ◽  
Strategic Market ◽  
Analytical Frameworks

Strategic market planning in a turbulent business environment

1987 ◽  
Vol 15 (4) ◽  
pp. 339-358 ◽  
Author(s):  
Ronnie Silverblatt ◽  
Pradeep Korgaonkar
Keyword(s):  
Business Environment ◽  
Market Planning ◽  
Strategic Market

Strategic Market Planning:

1990 ◽  
Vol 2 (2) ◽  
pp. 151-162 ◽  
Author(s):  
James Lynch
Keyword(s):  
Market Planning ◽  
Strategic Market

Strategic Market Planning: The Pursuit of Competitive Advantage

1987 ◽  
Vol 51 (2) ◽  
pp. 137
Author(s):  
Michael P. Mokwa ◽  
George S. Day
Keyword(s):  
Competitive Advantage ◽  
Market Planning ◽  
Strategic Market

STRATEGIC MARKET PLANNING: THE JAPANESE APPROACH

1983 ◽  
Vol 1 (1) ◽  
pp. 5-15 ◽  
Author(s):  
Warren J. Keegan
Keyword(s):  
Market Planning ◽  
Strategic Market

Strategic Market Planning: Problems and Analytical Approaches

1980 ◽  
Vol 44 (3) ◽  
pp. 131
Author(s):  
Vijay Mahajan ◽  
Derek F. Abell ◽  
John S. Hammond
Keyword(s):  
Market Planning ◽  
Strategic Market ◽  
Analytical Approaches ◽  
Planning Problems

PENGARUH GENDER SEBAGAI PEMODERASI PADA HUBUNGAN ORIENTASI PASAR DAN KINERJA KEUANGAN

2010 ◽  
Vol 6 (2) ◽  
pp. 99
Author(s):  
Maria Pampa Kumalaningrum
Keyword(s):  
Financial Performance ◽  
Market Orientation ◽  
Moderating Effect ◽  
Market Planning ◽  
Strategic Market ◽  
Competitor Intelligence

This study examined the effect of gender as moderating variable on relationship  between market orientation and financial performance. Market orientation reflects the  degree to which firms’ strategic market planning is driven by customer and competitor  intelligence. Data was analyzed using Chow analysis. The results showed that market  orientation has an effect on financial performance either in female or male–owned  micro business. The study also shown that gender had moderating effect on relationship between market orientation and financial performance. Keywords: gender, market orientation, and financial performance.

Sign in / Sign up

Export Citation Format

Share Document