PENGARUH ORIENTASI KEWIRAUSAHAAN TERHADAP PROFITABILITAS UKM DENGAN ORIENTASI PASAR SEBAGAI VARIABEL PEMEDIASI

This study examined the effect of entrepreneurial orientation on profitability in small business mediated by market orientation. Entrepreneurial orientation reflects the degree to which firms’ growth objectives are driven bythe identification and exploitation of untapped market opportunities. Market orientation reflects the degree to which firms’ strategic market planning is driven by customer and competitor intelligence.Data was processed with Structural Equation Modeling using AMOS program. The results showed that Entre-preneurial orientation has an direct effect onmarket orientation and indirect effect on profitability mediated by market orientation. The results suggest, at least in small firms, entrepreneurial orientation complements market orientation by instilling an opportunistic culture that impacts the firm’s profitability.Keywords:market orientation, entrepreneurial orientation, and profitability.

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FAKTOR APA YANG MEMENGARUHI KINERJA USAHA MIKRO KECIL DAN MENENGAH SELAMA COVID-19?

Jurnal Ekonomi Syariah Teori dan Terapan ◽

10.20473/vol8iss20213pp327-337 ◽

2021 ◽

Vol 8 (3) ◽

pp. 327

Author(s):

Nur Sugiarti ◽

R. Moh. Qudsi Fauzi

Keyword(s):

Structural Equation Modeling ◽

Market Orientation ◽

Entrepreneurial Orientation ◽

Structural Equation ◽

Business Performance ◽

Positive Relationship ◽

Total Sample ◽

Equation Modeling ◽

Small Medium Enterprises ◽

Medium Enterprises

ABSTRAKPenelitian ini menguji pengaruh kewirausahaan Islam, entrepreneurial orientation, dan market orientation terhadap kinerja Usaha Mikro Kecil dan Menengah (UMKM). Penelitian ini dilakukan pada UMKM yang tergabung dalam One Kecamatan One Center of Entrepreneurship Indonesia (OK Oce Indonesia). Jumlah sampel dalam penelitian ini adalah 142 responden. Penelitian ini berdasarkan pendekatan kuantitatif melalui kuesioner yang diberikan kepada pemilik sekaligus pengelola UMKM. Data dianalisis menggunakan Structural Equation Modeling (SEM) dari software AMOS. Hasil penelitian menunjukkan bahwa terdapat hubungan positif signifikan antara kewirausahaan Islam, orientasi kewirausahaan dan orientasi pasar terhadap kinerja UMKM. Temuan penelitian ini menegaskan bahwa kewirausahaan Islam merupakan faktor penting di antara faktor-faktor lain yang memengaruhi kinerja UMKM. Selain itu, temuan ini berkontribusi pada literatur kinerja UMKM yang dapat membantu pemilik sekaligus pengelola UMKM untuk meningkatkan kinerja bisnisnya.Kata Kunci: kewirausahaan Islam, orientasi wirausaha, orientasi pasar, kinerja. ABSTRACTThis study examines the effect of Islamic entrepreneurship, entrepreneurial orientation and market orientation on performance of micro, small, medium enterprises (MSMEs). This study is conducted on MSMEs that are participate in One Kecamatan One Center of Entrepreneurship Indonesia (OK Oce Indonesia). Total sample in this study is 142 respondents. The study based on quantitative approach through a questionnaire administered on the owner-managers of MSMEs. Data are analyzed using Structural Equation Modeling (SEM) of the AMOS software. The result showed that there is a significant positive relationship between Islamic entrepreneurship, entrepreneurial orientation and market orientation on MSMEs performance. The findings of this study confirm that Islamic entrepreneuship is an important factor among other factors that have influenced over MSMEs performance. Moreover, this findings contribute to MSMEs performance literature that can help MSMEs owner-managers to improve their business performance. Keywords: Islamic entrepreneurship, entrepreneurial orientation, market orientation, performance.

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DETERMINAN KINERJA USAHA KECIL MENENGAH PADA PUSAT PERBELANJAAN DI JAKARTA UTARA

Jurnal Pengabdian dan Kewirausahaan ◽

10.30813/jpk.v2i2.1361 ◽

2018 ◽

Vol 2 (2) ◽

Author(s):

Michael Christian

Keyword(s):

Market Orientation ◽

Entrepreneurial Orientation ◽

Structural Equation ◽

Business Performance ◽

Equation Modeling ◽

Creative Economy ◽

Shopping Centers ◽

Performance Factors ◽

Entrepreneurial Skills ◽

Market Opportunities

ABSTRACTIn 2016 the contribution of Gross Domestic Product (GDP) of the Creative Economy sector to the total national economy was almost eight percent. This explains that the Creative Economy continues to provide significant improvements. One sub-sector contained in the Creative Economy is the contribution of fashion which contributes to eighteen percent or is in the top 3 subsectors of the largest contributor to the Creative Economy sector. This study aims to analyze the determinants of the performance factors of fashion businesses in one of the fashion shopping centers in Jakarta. The number of respondents in this study were 144 people. This research model is a Structural Equation Modeling using SMART PLS 3.0. This study explains that the performance of fashion businesses in one of the fashion shopping centers in Jakarta is influenced by market orientation factors, entrepreneurial orientation, business marketing capabilities. In addition, the business performance is also influenced by market orientation factors and factors of entrepreneurial orientation with entrepreneurial skills as mediation. This research also explains that the ability to market by entrepreneurs is influenced by factors of market orientation and entrepreneurial orientation. Dealing with market opportunities and competitor strategies and creating superior strategies such as creating a more attractive boutique layout can be a competitive advantage.Keywords: business performance, market orientation, entrepreneurship, fashion

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ESTABLISHING COMPETITIVE ADVANTAGE TO IMPROVE BUSSINESS PERFORMANCE

Jurnal Ekonomi dan Bisnis Indonesia ◽

10.37673/jebi.v3i1.27 ◽

2018 ◽

Vol 3 (1) ◽

Author(s):

Abdurrahman Abdurrahman

Keyword(s):

Structural Equation Modeling ◽

Competitive Advantage ◽

Market Orientation ◽

Indirect Effect ◽

Structural Equation ◽

Business Performance ◽

Total Sample ◽

Equation Modeling ◽

Critical Ratio ◽

Performance Results

The purpose of this research is to analyze the influence of market orientation and innovation on competitive advantage and business performance at restaurant in Mataram City. The problem in this research is “How establishing competitive advantage to improve business performance”. Results of interview with respondents, it describes the problems faced by owner culinary business, including the decline in their business performance, lack of innovation, lack of professional labor, and the competitive challenge faced by owner of culinary business. The population of this research is the restaurants in the year period of 2011-2015 wich are registered in The Department Culture and Tourism of Mataram City. The samples of this research are restaurant in Mataram City of West Nusa Tenggara with total sample is 120 respondents. The data in this research was taken using questionnaire and interview. Then, the data was analyzed using Structural Equation Modeling (SEM-Amos). All of the hypothesis in this research are accepted as shown by Critical Ratio (CR) ≥ ± 1.96 and Probability (P) < 0.05. The analysis showed that the direct effect of innovation on business performance is higher than the effect of market orientation on business performance (0,458 compared to 0,223). Indirect effect of innovation on business performance through strategic competitive advantage is higher than the effect of market orientation on business performance through competitive advantage (0,130 compared to 0,096)

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Pengaruh Orientasi Pasar, Orientasi Kewirausahaan Dan Inovasi Terhadap Kinerja Usaha UKM Bidang Konveksi Di Jakarta Barat

Jurnal Manajerial Dan Kewirausahaan ◽

10.24912/jmk.v3i2.11897 ◽

2021 ◽

Vol 3 (2) ◽

pp. 500

Author(s):

Tasya Calista Sondra ◽

Oey Hannes Widjaja

Keyword(s):

Structural Equation Modeling ◽

Data Processing ◽

Market Orientation ◽

Entrepreneurial Orientation ◽

Structural Equation ◽

Sampling Method ◽

Equation Modeling ◽

Convenience Sampling ◽

Processing Techniques

This study aims to determine the positive and significant effect of market orientation, entrepreneurial orientation and innovation on the performance of the Convection UKM in West Jakarta. The population of this study is the SME sector of convection which is domiciled in West Jakarta. The sample was selected using convenience sampling method, amounting to 100 respondents. Data processing techniques use structural equation modeling assisted by the SmartPLS 3.2 program. The results of this study are market orientation, entrepreneurial orientation and innovation have a positive and significant effect on the performance of SMEs in the convection sector in West Jakarta. Penelitian ini bertujuan untuk mengetahui pengaruh positif dan signifikan orientasi pasar, orientasi kewirausahaan dan inovasi terhadap kinerja usaha UKM Konveksi Di Jakarta Barat. Populasi dari penelitian ini adalah usaha UKM bidang konveksi yang berdomisili di Jakarta Barat. Sampel dipilih menggunakan metode convenience sampling yang berjumlah 100 orang responden. Teknik pengolahan data menggunakan structural equation modeling yang dibantu dengan program SmartPLS 3.2. Hasil penelitian ini adalah Orientasi pasar, orientasi kewirausahaan dan inovasi berpengaruh positif dan signifikan terhadap kinerja usaha UKM bidang konveksi di Jakarta Barat.

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LINGKUNGAN BISNIS, ORIENTASI KEWIRAUSAHAAN, ORIENTASI PASAR, DAN KINERJA USAHA MIKRO, KECIL DAN MENENGAH

Jurnal Riset Manajemen dan Bisnis ◽

10.21460/jrmb.2012.71.83 ◽

2012 ◽

Vol 7 (1) ◽

pp. 45

Author(s):

Maria Pampa Kumalaningrum

Keyword(s):

Market Orientation ◽

Direct Effect ◽

Entrepreneurial Orientation ◽

Structural Equation ◽

Small Firms ◽

External Environment ◽

Two Dimensions ◽

Equation Modeling ◽

Competitive Intensity ◽

Technological Turbulence

This study examined the effect of environmental factors, entrepreneurial orientation, and market orientation on profitability in small business. In this study, we consider two dimensions of external environment: technological turbulence and competitive intensity. Theoretically, technological turbulence, competitive intensity, and entrepreneurial orientation are correlated, but distinct construct. Data was processed with Structural Equation Modeling using AMOS program. The results showed that technological turbulence has no direct effect on market orientation, but competitive intensity proved to have significant impact on market orientation. Entrepreneurial orientation has a direct effect and an indirect effect on profitability mediated by market orientation. The result also showed that market orientation proved to have significant impact on profitability. Based on the results, this study suggest, at least in small firms, competitive intensity and entrepreneurial orientation complements market orientation by instilling an opportunistic culture that impacts the profitability.Keywords: technological turbulence, competitive intensity, entrepreneurial orientation, market orientation, and profitability.

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Factors Influencing Repurchase Intention in Drive-Through Fast Food: A Structural Equation Modeling Approach

Foods ◽

10.3390/foods10061205 ◽

2021 ◽

Vol 10 (6) ◽

pp. 1205

Author(s):

Yogi Tri Prasetyo ◽

Allysa Mae Castillo ◽

Louie John Salonga ◽

John Allen Sia ◽

Thanatorn Chuenyindee ◽

...

Keyword(s):

Structural Equation Modeling ◽

Indirect Effect ◽

Fast Food ◽

Structural Equation ◽

The Philippines ◽

Equation Modeling ◽

Repurchase Intention ◽

Online Questionnaire ◽

Fast Food Industry ◽

Factors Influencing

The drive-through fast-food industry has been one of the fastest businesses growing over the past decades in developing countries, including the Philippines. The purpose of this study was to evaluate factors influencing costumers’ repurchase intention in a drive-through fast food in the Philippines by utilizing the structural equation modeling (SEM) approach. A total of 305 Filipinos answered the online questionnaire, which contained 38 questions. The results of SEM indicated that subjective appetite (SA) was found to have a significant direct effect on menu options (MO). Consequently, MO was found to have significant direct effects on imagery elaboration (IE), vividness (VV), and convenience (CO), and an indirect effect on order accuracy (OA). Finally, SA, MO, IE, VV, OA, and CO were found to have significant effects on satisfaction (S), which subsequently led to loyalty (L) and repurchase intention (RI). Interestingly, MO was found to have the highest indirect effect on RI, indicating that MO is an important consideration for RI. This is the first comprehensive study evaluating drive-through fast food in the Philippines. The causal relationships of the present study can be applied and extended to evaluate the repurchase intention of drive-through fast food in other countries.

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Analisis Indirect Effect pada Structural Equation Modeling

NUCLEUS ◽

10.37010/nuc.v1i2.160 ◽

2020 ◽

Vol 1 (2) ◽

pp. 50-57

Author(s):

Muhammad Darwin ◽

Khoirul Umam

Keyword(s):

Structural Equation Modeling ◽

Indirect Effect ◽

Structural Equation ◽

Equation Modeling ◽

Cultural Themes

Tujuan penelitian ini adalah untuk mengetahui perbedaan dan kesamaan analisis Indirect Effect pada Structural Equation Modeling menggunakan software Amos dan SmartPLS. Metode penelitian yang digunakan adalah menggunakan metode penelitian kualitatif –komparatif. Analisis data yang digunakan menggunakan Model Spradley, dengan proses penelitian yang berangkat dari penjelasan yang lebih luas tentang indirect effect pada SEM, kemudian memfokus pada komparasi antar software dan menemukan benang merah penelitian (discovering cultural themes). Pembatasan penelitian ini adalah terbatas pada komparasi yang dilihat dari segi penggunaan dan ketersediaan yang ada pada output software. Ruang lingkup dalam pembahasan penelitian ini adalah terbatas pada penelitian skala nasional. Hasilnya adalah terdapat perbedaan pada analisis indirect effect pada nilai dan hasil evaluasi yang berbeda. Kemudian berbeda pada pengujian hipotesa Indirect Effect, keduanya menggunakan tool yang tidak sama, namun bisa saja menghasilkan evaluasi yang diterima atau ditolak tergantung jenis data dan model penelitiannya. Sedangkan kesamaan yang diperoleh adalah terletak pada hasil evaluasi pada ilustrasi penelitian ini sama-sama menghasilkan hipotesis yang ditolak.

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Pengaruh Perceived Quality Terhadap Customer Loyalty dengan Perceived Risk dan Customer Trust Sebagai Variabel Mediasi pada PT. XYZ

Jurnal Manajemen Bisnis dan Kewirausahaan ◽

10.24912/jmbk.v4i3.7912 ◽

2020 ◽

Vol 4 (3) ◽

pp. 29

Author(s):

Edrick Heriyanto ◽

Eko Harry Susanto

Keyword(s):

Structural Equation Modeling ◽

Customer Loyalty ◽

Indirect Effect ◽

Perceived Risk ◽

Structural Equation ◽

Sampling Method ◽

Perceived Quality ◽

Equation Modeling ◽

Independent Variable ◽

Customer Trust

The purpose of this study is to examine the influence of perceived quality toward customer loyalty which is mediated by perceived risk and customer trust for PT. XYZ that engaged in chemistry. There are four variables perceived quality as the independent variable, customer loyalty as the dependent variable, and perceived risk and customer trust as mediating variable. The sample was determined by purposive sampling method, the questionnaire was well-collected and was used in data processing using the Structural Equation Modeling (SEM) method with Smart PLS 3.0 program. This analysis was conducted on 115 respondents as customer of PT. XYZ. Based on the result of the study, it was found that perceived quality, perceived risk, and customer trust have influence towards customer loyalty, perceived quality have influence towards perceived risk and customer trust, perceived quality had an indirect effect on customer loyalty via perceived risk and customer trust.

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Strategic orientations and cooperation of external agents in the innovation process of rural enterprises

Ciência Rural ◽

10.1590/0103-8478cr20160094 ◽

2016 ◽

Vol 46 (10) ◽

pp. 1878-1884 ◽

Cited By ~ 1

Author(s):

José Francisco dos Reis Neto ◽

Pablo Antonio Muñoz-Gallego ◽

Celso Correia de Souza ◽

Denise Renata Pedrinho ◽

Silvio Favero ◽

...

Keyword(s):

Market Orientation ◽

Entrepreneurial Orientation ◽

Structural Equation ◽

Incremental Innovation ◽

Equation Modeling ◽

Radical Innovations ◽

Strategic Orientations ◽

Rural Enterprises ◽

Generic Agents ◽

Innovation Processes

ABSTRACT: This article provides empirical evidence for the relationship between the market orientation, entrepreneurial orientation, and collaboration of external actors in the processes of incremental and radical innovations in rural enterprises. The research tested two sets of assumptions: first, the relation between contributions of strategic orientation and innovation processes; and second, collaborations of external stakeholders in the implementation of innovation processes. Data were collected from 208 rural enterprises and analyzed with the use of techniques of partial least squares structural equation modeling. Results showed that the market orientation contributes to the development of incremental innovation, and that the entrepreneurial orientation contributes to the implementation of the incremental and radical innovations. Specific agents (buyers, suppliers of goods and services, consultants, and others producers), collaborate positively in implementing incremental innovation; however, generic agents do not. The generic agents (universities and specialized public organizations) are the ones that most intervene in radical innovations. The use of consistent theory in the areas of strategy, marketing and management in identifying that some of their causal relationships are confirmed for rural businesses unlike others, due to the structure of the market and the products produced by them.

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Reaping the Benefits of Long Term Relationship with Suppliers: An Evidence from the Saudi Chemical Industry

International Journal of Business and Management ◽

10.5539/ijbm.v11n8p203 ◽

2016 ◽

Vol 11 (8) ◽

pp. 203

Author(s):

Khalid M. Al-Shuaibi

Keyword(s):

Supply Chain ◽

Structural Equation Modeling ◽

Financial Performance ◽

Chemical Industry ◽

Indirect Effect ◽

Structural Equation ◽

Equation Modeling ◽

Supply Chain Performance

Long term relationship with suppliers is broadly considered a vital contributor to supply chain performance by both practitioners and researchers. This paper investigates the role of long term relationship in strategic supplier partnership and financial performance (SSP-LR-P model). Specifically, it has observed the role of long-term supplier relationship as the driver of integration. Using structural Equation modeling (SEM) to analyze the data from 401 Saudi chemical and petrochemical firms, it is found that strategic supplier partnership has a significant direct and indirect effect on firms’ performance through the mediation of long term relationship.

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