Film, market, and society (1990–1993)

2021 ◽  
pp. 119-158
Author(s):  
Ding Yaping
Keyword(s):  
Author(s):  
Victoria Walden

When Hammer Productions was formed in the 1920s, no one foresaw the impact this small, independent studio would have on the international film market. Christopher Lee's mesmerizing, animalistic, yet gentlemanly performance as Dracula, Frankenstein's Monster, and the Mummy were celebrated worldwide, and the Byronic qualities of Peter Cushing's Dr. Frankenstein, among his many other Hammer characters, proved impossible to forget. Hammer maintained consistent period settings, creating a timeless and enchanting aesthetic. This book treats Hammer as a quintessentially British product and through a study of its work investigates larger conceptions of national horror cinemas. The book examines genre, auteur theory, stardom, and representation within case studies of Curse of Frankenstein (1957), Twins of Evil (1971), and Hammer's latest film, Beyond the Rave (2008). The book weighs Hammer's impact on the British film industry, past and present. Intended for students, fans, and general readers, this book transcends superficial preconceptions of Hammer horror in order to reach the essence of Hammer.


2019 ◽  
Vol 9 (2) ◽  
Author(s):  
RAO Shu-guang ◽  
LI Guo-cong ◽  
Wu Bi-yu
Keyword(s):  

2017 ◽  
Vol 9 (2) ◽  
pp. 134-150
Author(s):  
Nina Aleksandrovna Voskolovich ◽  
Evgeny Nikolaevich Zhiltsov

The article is devoted to the influence of economic, social, communicative and marketing factors on the audience and gives a cross-cultural analysis of consuming entertainment services including cinema attendance. Dwelling on the development of such film market segments as on-line cinemas, paid movie streaming, downloading films, games, music, etc.. which broaden the consumers choice and demonstrate the power of theatrical distribution competitors, the authors justify the use of marketing techniques (social network promotion, branding and co-branding programs, etc.) for enhancing the audiences commitment and loyalty.


1992 ◽  
Vol 20 (2) ◽  
pp. 38-41
Author(s):  
Cornelius Moore

There are probably a billion videocassettes in the United States. Yet few, probably under a thousand, are African films. I want to ask why this is and describe a strategy to change it.How can one of the least known and most under-funded cinemas in the world, African cinema, find a place in the most lavishly promoted and capitalized media marketplaces on earth, the U.S. feature film market?


Author(s):  
Vlad Strukov

I start by providing an overview of the major social, political and cultural changes that have occurred in Russia since Putin’s coming to power in 2000 and the Bolotnaya 2011 protests. I discuss Russian film market and industry, focussing on the emergence of new practices and a new generation of filmmakers. I zoom into particular film studios that have been responsible for the production of the most successful films and provide an overview of existing research on the Russian cinema of the period. I outline the methodological parameters and objectives of my research. I introduce the concept of the symbolic mode and explore the relationship between the symbolic mode and the ‘native’ traditions of representation. I consider the symbolic mode a critique of film semiology, polemicizing with mimetic theories and re-visiting poststructuralist thought concerning semiotics / signification. I argue the symbolic mode suggests a move away from the concerns of identity representations towards the problem of subjectivity construction. I introduce Badiou’s concept of film as a way of thinking and I identify how the film chapters develop the argument, pointing out that relevant concepts will be introduced in the film chapters.


Author(s):  
Elzbieta Ostrowska

Poland’s turbulent history in the 20th century has been the most significant factor affecting the development of vernacular cinema. Until 1918, when Poland regained its independence after 123 years of partitions, Polish cinema did not exist as a separate national entity and thus one can only talk about cinematic practices occurring in Polish territories. Between 1918 and 1939 Polish cinema primarily developed popular forms, ranging from nationalistic melodramas to Yiddish musicals. The outbreak of World War II and the following occupation of Poland meant a cessation of Polish national cinema for six years. In 1945 a new model of state-supported and state-controlled cinema emerged. Responding to constantly changing political circumstances, Polish postwar cinema negotiated the potential of the space between utter ideological complicity and the desire to subvert the communist regime. Limited by political censorship, it often communicated with its audience in Aesopian language. Simultaneously, the authorities of the state-funded film industry occasionally supported certain cinematic experiments mainly to demonstrate the superiority of communist art over the bourgeois. They also enabled a popular cinema as long as it conveyed an ideological message supportive of the political system. The most significant achievements of Polish postwar cinema are, according to most film criticism, in a politically engaged art cinema represented at its best by Andrzej Wajda, Andrzej Munk, Agnieszka Holland, and Krzysztof Kieślowski. In consequence, other cinematic phenomena more closely linked with cinematic modernism as, for example, films by Wojciech Has, Grzegorz Królikiewicz, Tadeusz Konwicki, Jerzy Skolimowski, and Walerian Borowczyk, have been significantly marginalized within critical discourses both in Poland and abroad. The collapse of communism in 1989 caused a radical change in the whole system of film production, distribution, and exhibition. Instead of political censorship, filmmakers have since been subjected to the demands of the domestic film market now entirely open to Hollywood production. They responded to these changes in a twofold manner: the younger generation attempted to establish a vernacular model of popular cinema, whereas the elder wanted to use their newfound political freedom to address the previously repressed parts of national memory. As well as its historical and aesthetic specificity Polish cinema can also be located within the broader conceptual frameworks of central eastern European cinema or now postcommunist cinema.


Screen ◽  
2019 ◽  
Vol 60 (2) ◽  
pp. 322-331 ◽  
Author(s):  
Stephen Teo
Keyword(s):  

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