What is Promotion
One of the most basic issues in Fundamentals of Marketing involves determining what is promotion. This presentation provides a definition of promotion, identifies the three goals of promotion and discusses what stages of the product life cycle these goals are typically featured in.
1995 ◽
Vol 14
(5)
◽
pp. 917-925
◽
Keyword(s):
2021 ◽
Vol 1092
(1)
◽
pp. 012049
2020 ◽
Vol 13
(1)
◽
pp. 1
Keyword(s):
Keyword(s):
2010 ◽
Vol 37-38
◽
pp. 1292-1295