What is Promotion

2021 ◽  
pp. 0-3:55 minutes
Author(s):  
Fabrizio Di Muro

One of the most basic issues in Fundamentals of Marketing involves determining what is promotion. This presentation provides a definition of promotion, identifies the three goals of promotion and discusses what stages of the product life cycle these goals are typically featured in.

2010 ◽  
Vol 37-38 ◽  
pp. 1292-1295
Author(s):  
Yan Chao ◽  
Hai Feng Zhang ◽  
Li Qun Wu

Tolerance information plays a critical role in many steps of the product life cycle. It is especially important due to the advances in Internet technologies and increasing integration requirements from industry. In this paper, geometric tolerances information in manufacturing process (IMP) is studied, and the layered conformance level of geometric tolerances is established according to ASME Y14.5-1994, STEP and DMIS. An EXPRESS-G data model of geometric tolerance information in IMP is established. The XML language is used to represent and program the geometric tolerances information in IMP.


1975 ◽  
Vol 39 (4) ◽  
pp. 57 ◽  
Author(s):  
Robert Fildes ◽  
Stephen Lofthouse

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