The Structural Relations between Brand Property and Behavioral Intention on Marketing Mix Variables of Golfers

2021 ◽  
Vol 39 (3) ◽  
pp. 45-52
Author(s):  
Joung-hwan Park ◽  
Byeong-sig Kim
Keyword(s):  
Behavioral Intention ◽  
Marketing Mix ◽  
Structural Relations

scholarly journals Influence of Service Brand Communication on Behavioral Intention Special Reference to the Private Professional Educational Institutes in Batticaloa District

2019 ◽  
pp. 1-11
Author(s):  
V. R. Ragel ◽  
S. Kishomigah
Keyword(s):  
Behavioral Intention ◽  
Sampling Method ◽  
Research Problem ◽  
Marketing Mix ◽  
Study Data ◽  
Brand Communication ◽  
Interactive Communication ◽  
Strong Positive Relationship ◽  
Service Brand ◽  
High Level

Service brand communication plays a crucial role in determining the Behavioral Intention towards the brands, which is useful for business. It provides the values to consumers as well. This study examined whether service brand communication has an influence on Behavioral Intention in Private Professional Educational Institutes as a research problem. This research was carried out with an objective to examine the influence of service brand communication on behavioural Intention in Private professional Educational Institutes in Batticaloa district. Personal interactive communication and marketing mix communication are considered as the measurement variables of service brand communication and Behavioral Intention is considered as the dependent variable. 200 students from 07 Private Professional Educational Institutes in Batticaloa district have been selected as a sample base on the stratified proportionate random sampling method for this study. Data were analyzed and evaluated by Descriptive statistic, Correlation and multiple regressions analysis. Findings have shown the service brand communication and Behavioral Intention is at a high level. Moreover, it also found that there is a strong positive relationship between service brand communication and behavioral intention. Service brand communication significantly influences the behavioral intention of private professional educational institutes. Results of this study suggest that the service brand communication is important to examine the dispositional source of behavioral intention.

Future-oriented emotions on prediction of behavioral intention and behavioral expectation

2011 ◽  
Author(s):  
Pilar Carrera-Levillain ◽  
Amparo Caballero ◽  
Dolores Munoz ◽  
Luis Oceja
Keyword(s):  
Behavioral Intention

Behavioral Intention Battery

2014 ◽  
Author(s):  
Valarie A. Zeithaml ◽  
Leonard L. Berry ◽  
A. Parasuram
Keyword(s):  
Behavioral Intention

Faktor-Faktor Yang Mempengaruhi Keputusan Mahasiswa Memilih Program Studi Kebidanan STIKES Muhammadiyah Ciamis Tahun 2016

2018 ◽  
Vol 5 (1) ◽  
pp. 69-82
Author(s):  
Evi Mariana
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Random Sampling ◽  
Sampling Method ◽  
Marketing Mix ◽  
Stratified Random Sampling ◽  
Price Promotion ◽  
F Test ◽  
Physical Evidence

The purpose of this study was to analyze the factors that influence the decisionof the students chose to study in Obstetrics Prodi STIKES Muhammadiyah Ciamis and analyze the factors that most influence the decision of the students chose to study in Obstetrics Prodi STIKES Muhammadiyah Ciamis. Collecting data in this study was conducted using a survey by questionnaire to 114 students by stratified random sampling method. Methods of data analysis using multiple linear regression, F test and test T. The result is a marketing mix that significantly is the product, place, and physical evidence. And that does not affect the marketing mix is price, promotion, place, and processes

Pengembangan Butik Muslim yang Terkait dengan Pelayanan Prima dan Kualitas Produk pada Butik Firta Collection

Liquidity ◽  
2018 ◽  
Vol 7 (2) ◽  
pp. 97-107
Author(s):  
Esust Setiawati
Keyword(s):  
Strategic Management ◽  
Product Quality ◽  
Qualitative Method ◽  
Swot Analysis ◽  
External Environment ◽  
Marketing Mix ◽  
External Factors ◽  
Customer Trust

This study aims to analyze how strategic management in the Firta Collection Boutique to develop its business, especially in providing services to customers. The method used in this research is a qualitative method that includes Marketing Mix (4P Analysis) and SWOT Analysis, to find out what external factors are opportunities or threats to the Firta Collection Boutique. The results of the study show that the strategies adopted by the Firta Collection Boutique are still inappropriate and need to use other strategies. Changes in the external environment have continued to increase so that it is an opportunity and anticipates threats by utilizing strengths and minimizing weaknesses by innovating and improving approaches and gaining customer trust in product quality, in order to compete in the fashion sector.

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