Optimizing the Islamic school quality improvement through 7P concept

Purpose of the study: The purpose of this study is to design and formulate the practice of optimization strategies performed by Islamic schools to improve school quality and customer satisfaction. Methodology: This study used field research method as the data obtained through interviews and direct observation. The object of the research is SMP Muhammadiyah Sinar Fajar Cawas and SMP Islam Terpadu Muhammadiyah An Najah Jatinom Klaten, Central Java, Indonesia Main Findings: The results of the study show that the optimization of quality improvement performed by two schools under study is a marketing mix strategy through 7P application: (1) product of a variety of programs; (2) price of school fees offered to parents; (3) places of both schools are strategic and accessible by public and private transportation; (4) promotion through printed, electronic, and social media; (5) people including educators and office staff are young and enthusiastic; (6) physical evidence of school buildings and student reports and; (7) process of teaching and learning in both schools have met national education standards. The seven concepts are very influential in improving and optimizing the progress and quality of schools. The most influential concept applications in SMP Muhammadiyah Sinar Fajar are product, price, place, and people. Meanwhile, product, price, place, and physical evidence are five major applied concepts carried out in SMP Islam Terpadu Muhammadiyah An Najah. Applications of this study: This research is expected to be applied in schools, universities, and the wider community that focuses on education issues and optimizing the quality of Islamic schools Novelty/Originality of this study: Therefore, the impacts of the seven concepts are the high public interest; young, enthusiastic, and high creativity teachers; a variety of programs; teachers who are admired by prospective students and parents and; professional and certified school principals.

BAURAN KOMUNIKASI PEMASARAN TOKO ANGENTYAS DI KABUPATEN TEMANGGUNG (DESKRIPTIF KUALITATIF BAURAN KOMUNIKASI PEMASARAN TOKO ANGENTYAS DI KABUPATEN TEMANGGUNG)

Artikel ini bertujuan untuk mengetahui dan menjelaskan bauran komunikasi pemasaran yang dilakukan oleh toko Angentyas di Kabupaten Temanggung. Metode penelitian yang digunakan adalah metode deskriptif kualitatif. Teknik pengumpulan data yang digunakan adalah observasi, wawancara, dan dokumentasi. Selanjutnya data yang diperoleh diolah dan dianalisis menggunakan teori pengetahuan persuasi (persuasion knowledge model theory) serta bauran komunikasi pemasaran (marketing communication mix). Hasil penelitian ini menyimpulkan bahwa bauran komunikasi pemasaran yang dilakukan oleh Toko Angentyas berhasil dalam meningkatkan penjualan produk peralatan rumah tangga dengan menggunakan teori pengetahuan pengalaman owner dalam merintis usaha, dengan pengalaman berbelanja online membuat mereka terus mendalami e-commerce guna memajukan bisnis. Toko Angentyas berusaha menerapkan bauran pemasaran (marketing mix) 7P, yakni: 1) Product (produk). 2) Price (harga). 3) Place (tempat). 4) Promotion (promosi) dengan menerapkan promotion mix seperti Advertising (periklanan), Sales promotion (promosi penjualan), Direct marketing (pemasaran langsung), Public relation (hubungan masyarakat), Internet marketing (pemasaran melalui internet). 5) People (partisipan/orang). 6) Process (proses). 7) Physical evidence (lingkungan fisik).Kata kunci: Teori Pengetahuan Persuasi, Bauran Komunikasi Pemasaran, Bauran Promosi, Toko Angentyas

Analysis of the Influence of Public Relations and Price Towards Consumer Buying Interest in Make-Up Artist Service (Case Study on Aliefiah Pranedya Make-Up Artist)

Make-up artist services is one of the businesses that lately is growing rapidly and has considerable growth potential. Marketing services such as make-up artist, running optimally when supported by structured planning It includes activities in the marketing mix of services that begin from identifying products as consumer needs that will be met, determining prices, promotional activities to be carried out, locations to market products to consumers, assigning people involved in business activities, as well as organizing processes to be used in business activities and also physical evidence. So the purpose of this research researchers want to find out more about public relations and prices can influence consumer buying interest in make-up artist services. This research is a quantitative research with the consumer population of women who have used the services of make-up artists in the city of Surabaya with an infinite number of population using Cosenza & Davis so that using 385 respondents with the criteria that is prospective consumers AP Make-up Artist female gender with a range of age 15-49 years and residents of Surabaya. The conclusion of this research is public relations factor and price influence on consumer purchasing interest in make-up artist services.

Scars of hope and forewarn of a bleak future: Post-mortem findings of dugongs (Dugong dugon) belonging to a relict population in the Gulf of Kachchh, India

A relict dugong population resides in the Gulf of Kachchh in Gujarat state of India. Very little is known on this population stemming from a lack of focused studies and inadequate examinations of previous strandings. In this study, crucial ecological information is gathered through a systematic necropsy on stranded dugongs in the gulf. As indicated through dorsal tusk-rake scars on both the carcasses, this study presents the first records of derivative physical evidence to the presence of a socially interacting population. Progressive healing and differences in the width of the scars indicated more than two individuals had participated in a sexual agnostic or courtship event. Conversely, our findings report that both the animals suffered relative effects of asphyxiation after fishing net entanglement. An implication of a prior pathological condition(s) in the form of dermal cysts, swollen mesenteric lymph nodes, and endoparasites are also reported. Stomach content was examined for a qualitative dietary characterization. Other potential threats along with fishing net microfilaments found in the stomach contents of both dugongs are discussed in brief.

PENGARUH KUALITAS PELAYANAN APOTIK YANG TERDIRI DARI TANGIBLES, RELIABILITY, RESPONSIVENESS, ASSURANCE, EMPATHY TERHADAP KEPUASAN PASIEN PADA RSUD PANGERAN JAYA SUMITRA KOTABARU - KALIMANTAN SELATAN

ABSTRACT: Quality greatly affects patient satisfaction, where the patient will feel satisfied if the patient's perception of the quality of service is as expected by the patient. And will feel dissatisfied if the quality of service is not as expected. With the results of minimal service quality, of course, patient satisfaction is also not optimal. Therefore, this study aims to determine the effect of physical evidence (tangible), reliability (reliability), responsiveness (responsiveness), attention (empathy), and assurance (assurance) on patient satisfaction. The population in this study were all patients at the Jaya Sumitra Hospital, Kotabaru, South Kalimantan, totaling 94 people. The researcher used the Slovin sampling technique. Analysis of the data in this study using a multiple regression models. The results of this study indicate that physical evidence (tangible), reliability (reliability), responsiveness (responsiveness), attention (empathy), and assurance (assurance) to patient satisfaction. Keywords: Physical Evidence (Tangible), Reliability (Reliability), Responsiveness (Responsiveness), Attention (Empathy), Assurance (Assurance) and Patient Satisfaction ABSTRAK : Kualitas sangat mempengaruhi kepuasan pasien, yang mana pasien akan merasa puas jika persepsi pasien terhadap kualitas pelayanan sesuai yang diharapkan pasien. Dan akan merasa tidak puas jika kualitas pelayanannya tidak sesuai yang diharapkan. Dengan hasil kualitas pelayanan yang minim tentunya kepuasan pasien juga tidak maksimal. Oleh karena itu, penelitian ini bertujuan untuk mengetahui pengaruh Bukti fisik (tangible), keandalan (reliability), daya tanggap (responsiveness), perhatian (empathy), dan jaminan (assurance) terhadap kepuasan pasien. Populasi dalam penelitian ini adalah seluruh pasien di RSUD Jaya Sumitra Kotabaru Kalimantan Selatan yang berjumlah 94 orang. Peneliti menggunakan teknik pengambilan sampel Slovin. Anailisis data dalam penelitian ini menggunakan model regresi berganda. Hasil penelitian ini menunjukkan bahwa Bukti fisik (tangible), keandalan (reliability), daya tanggap (responsiveness), perhatian (empathy), dan jaminan (assurance)berpengaruh terhadap kepuasan pasien. Kata kunci: Bukti Fisik (Tangible), Keandalan (Reliability), Daya Tanggap (Responsiveness), Perhatian (Empathy), Jaminan (Assurance) Dan Kepuasan Pasien

Analysis of the Effect of Marketing Mix 7P on Purchase Decisions at Sentra Snack Stores

This study examines the analysis of marketing mix (7P) effect to buying decision at Sentra Snack Store. Marketing mix (7P) are product, price, place, and promotion, people, process, and physical evidence. The main theory used is Theory of Reasoned Action by Fishbein and Ajzen (1975). The method used by this research is a quantitative research method, where the data is measured numerically and used Structural Equation Modeling with Partial Least Square. Theprogram used SmartPLS 3.3.3. The research was held at Sentra Snack Store, located in Surabaya with seventy samples of Sentra Snack Store customers. The results are Product and Price have a significant effect to Buying Decisions at Sentra Snack Store, while Promotion, Place, People, Process, and Physical Evidence do not. These results can be used as a basis for developing related strategies because they will further affect the company's sales and profit turnover.

Creating Promotional Mix and Improving Physical Evidence to Attract Potential Customers of Suci Shoelab

The increasing number of MSMEs in Indonesia creates even more competition among businesses, especially during the COVID-19 pandemic. This difficult situation causes a decline in revenue and forces MSMEs in Indonesia to find strategies to survive. This study aims at helping an MSME in the shoe laundry industry called Suci Shoelab. This study employs qualitative and business coaching methods. The data were collected through interviews with the MSME owners and the employees as well as questionnaires given to customers. Several analytical methods, namely Business Model Canvas (BMC), Porter's Five Forces analysis, PESTEL analysis, Service Marketing Mix, SWOT analysis, TOWS analysis, Gap analysis, and Pareto Analysis, were used to identify the problems and generate solutions. The findings revealed that the MSME had not promoted its products consistently and the location of Suci Shoelab was unknown to many potential customers. The MSME improved the promotional activity and placed signage to enhance its physical evidence to address this issue. Sales promotions and digital/internet marketing were also used for the promotional mix, and discount prices and drop stations were applied as promotional programs. For increasing its physical evidence, the MSME placed signage at the store to attract potential customers. After the solutions were applied, the sales of the MSME increase.

“But I Wasn’t There!”

Using the exoneree summaries in the Innocence Project and the documentation in the Innocence Record, we analyze the content of the alibis of those who have been wrongly convicted and exonerated with the use of DNA. Sixty-five percent of the 377 DNA exonerees had an alibi. Fifty-one percent reported that their alibi corroborators were friends and/or family members, while only about 10% presented physical evidence to support their alibi. Those with an alibi were significantly less likely to falsely confess than those without an alibi. Eyewitnesses were significantly more likely to be a contributing cause of conviction for those with an alibi than for those without an alibi, and 27% of the exonerees with an alibi had only eyewitness evidence to implicate them. Those that had an alibi were also more likely to claim that they had an inadequate defense than those that did not have an alibi. We conclude this paper with recommendations for reforms and future research.

Kualitas Pelayanan Penjualan Sepeda Motor Pada CV. Akai Jaya Sentral Yamaha Palu

The aim of this research to know the quality of sales service of CV. Akai jaya Sentral Yamaha Palu. The informant of this research consists of chief of store and consumer of CV. Akai jaya Sentral yamaha Palu. The data of this research consists of primary and secondary data which is obtain from the result of interview of consumer. The data analysis of this research is qualitative. The result of this research show that the quality that seen from physical evidence of CV. Akai Jaya Sentral Yamaha Palu is good enough but need to expand the parking area. The quality of services that seen from reliability in CV. Akai Jaya Sentral Yamaha Palu is good. The quality of services that seen from guarantee of CV. Akai Jaya Sentral Yamaha Palu is not good yet. And the last, the quality of services that seen from empathy of CV. Akai Jaya Sentral Yamaha Palu is already good.