Pengembangan Butik Muslim yang Terkait dengan Pelayanan Prima dan Kualitas Produk pada Butik Firta Collection

Liquidity ◽  
2018 ◽  
Vol 7 (2) ◽  
pp. 97-107
Author(s):  
Esust Setiawati
Keyword(s):  
Strategic Management ◽  
Product Quality ◽  
Qualitative Method ◽  
Swot Analysis ◽  
External Environment ◽  
Marketing Mix ◽  
External Factors ◽  
Customer Trust

This study aims to analyze how strategic management in the Firta Collection Boutique to develop its business, especially in providing services to customers. The method used in this research is a qualitative method that includes Marketing Mix (4P Analysis) and SWOT Analysis, to find out what external factors are opportunities or threats to the Firta Collection Boutique. The results of the study show that the strategies adopted by the Firta Collection Boutique are still inappropriate and need to use other strategies. Changes in the external environment have continued to increase so that it is an opportunity and anticipates threats by utilizing strengths and minimizing weaknesses by innovating and improving approaches and gaining customer trust in product quality, in order to compete in the fashion sector.

SWOT-ANALYSIS OF OUTSOURCING OF ACCOUNTING SERVICES

2021 ◽  
Vol 296 (4) ◽  
pp. 95-99
Author(s):  
ILONA ADASIUK ◽  
◽  
OKSANA MARTYNIUK ◽  
Keyword(s):  
Strategic Management ◽  
Swot Analysis ◽  
External Environment ◽  
External Factors ◽  
Analysis Model ◽  
Advantages And Disadvantages ◽  
Business Goals ◽  
Potential Risks

The article based on SWOT-analysis of outsourcing of accounting services. Accounting services can be improved if you can work on your strengths, as well as correct the weaknesses of the company or area where you lose points. SWOT-analysis is considered as a tool of strategic management to determine the feasibility of using accounting outsourcing as a way to optimize the enterprise. SWOT consists mainly of two main parts: strengths and weaknesses, which will indicate the internal aspect, and threats and opportunities related to external factors for the company (but those that are present in the environment). In essence, we test the effectiveness of the accounting services provided by the contractors that your business provides against this background. With this analysis, the firm can understand the problems, ie where they lack work and why, because these are periods during the year when work becomes fragile. Why this happens is best analyzed because of it. A set of business goals are things that outsourcing companies need to invest because simple marketing is not enough. The analysis of advantages and disadvantages of accounting outsourcing is carried out and the necessity of SWOT-analysis of potential risks and advantages of using perspectives of accounting outsourcing is emphasized. The internal and external environment was analyzed using an extended SWOT analysis model from the standpoint of strengths and weaknesses, opportunities and expected threats. Based on the results of the SWOT-analysis, a matrix has been formed that will allow predicting threats and potential opportunities at the stage of planning the use or refusal to use accounting outsourcing services.

scholarly journals Analisis Strategis dan Kunci Keberhasilan Badan Pengembangan Sumber Daya Manusia (BPSDM) Provinsi Jambi

2019 ◽  
Vol 4 (1) ◽  
pp. 118
Author(s):  
Lailatul Isnaini ◽  
Musfarita Affiani
Keyword(s):  
Factor Analysis ◽  
Swot Analysis ◽  
External Factor ◽  
Relevant Literature ◽  
External Environment ◽  
External Factors ◽  
Internal Environment ◽  
Internal Factor ◽  
Internal Factors ◽  
Main Method

This paper aims to determine 1) the internal environment BPSDM Prov. Jambi, 2) external environment BPSDM Prov. Jambi, and 3) what strategic alternatives that could be taken after the change in nomenclature BPSDM Prov. Jambi. The main method of this article is a review of the relevant literature and documentation were analyzed using analysis of internal factors (Internal Factor Analysis Summary), the analysis of external factors (External Factor Analysis Summary) and SWOT analysis.

Difference in SWOT Analysis Factors: A Systematic Review

2021 ◽  
Vol 8 (1) ◽  
pp. 130-137
Author(s):  
Suprajitno Suprajitno ◽  
Imam Zaenuri ◽  
Muliyadi Muliyadi
Keyword(s):  
Systematic Review ◽  
Health Services ◽  
Strategic Management ◽  
Swot Analysis ◽  
External Factors ◽  
Special Services ◽  
External Conditions ◽  
The Difference ◽  
Internal And External Factors ◽  
Specific Health

Introduction: SWOT analysis can be used to assess the position of an organization that has considered internal and external conditions. The objective of this systematic review is to find out the differences in SWOT analysis carried out by health service facilities outside Indonesia and the other country. Method: A systematic review used the PRISMA method. The search keywords used were strategic management, hospitals, health facilities, health services, and SWOT analysis obtained from Google Scholar, Science Direct, ProQuest, and PubMed. The articles analyzed were fully accessible and published in 2010-2020. Result: The main difference of analysis was that in Indonesia illustrates that the SWOT analysis was aimed at hospital organizations and few were oriented towards special services which has similar indicators on internal and external factors. Meanwhile, outside Indonesia, SWOT analysis was directed at specific health services so that it has different internal and external factors of indicator. Discussion: The difference analysis illustrates that the needs of an organization are different in strategic management development.

Current Features of Strategy Construction

2015 ◽  
Vol 3 (4) ◽  
pp. 53-60 ◽  
Author(s):  
Гераськина ◽  
A. Geraskina
Keyword(s):  
Strategic Management ◽  
Swot Analysis ◽  
External Environment ◽  
Business Environment ◽  
Value Chains ◽  
Strategy Formulation ◽  
Resource Based View ◽  
Potential Partner ◽  
Potential Competitor ◽  
Strategy Construction

This article shows the main criteria of strategy’s efficiency. The most effective methods of strategy constructing, the ways to achieve goals and the main features of strategy formulation in modern conditions are presented. The basic disadvantages of traditional models of strategy formulation are shown: extrapolation the company’s performance over experience other organizations, resource-based view on strategic management, value chains, and the 3C’s model. Key features of current business environment are presented from the perspective of strategic management. The research develops the model of identifying direct competitor, possible and potential competitor, producer of substitute products, potential partner, and customers. The methods to evaluate their impact on the organization’s activities in the environment are presented. The basic disadvantages of the SWOT-analysis in the assessment of the external environment of organization on the basis of this model are shown.

scholarly journals Development Directions of Housing and Communal Services of Russia

2020 ◽  
pp. 21-34
Author(s):  
Nikolay K. Kemaykin ◽  
◽  
Mikhail N. Pavlenkov ◽  
Keyword(s):  
Sustainable Development ◽  
Strategic Management ◽  
Swot Analysis ◽  
Practical Importance ◽  
Critical Evaluation ◽  
External Environment ◽  
Strategic Analysis ◽  
Great Practical Importance ◽  
Priority Areas ◽  
Development Tasks

In this article, the authors propose a study of modern trends in the development of housing and communal services in Russia. They analysed the latest studies on the topic and identified the most popular areas of development. The authors strategically analysed the internal and external environment of the industry using the method of SWOT analysis and surveyed specialists and managers of enterprises of housing and communal services. As a result of a critical evaluation of the existing popular development areas in the housing and utilities sector, the authors formulated the main priority areas for the development of the industry. They proposed development tasks for each area. The implementation of the tasks, according to the authors, will ensure sustainable development of the housing and communal services industry. This study is significant for the development of the theory of strategic management in the field of housing and communal services. The work is of great practical importance, as it acts as a guideline for conducting strategic analysis and developing strategies for enterprises of the housing and communal complex, and also allows determining the main directions and trends in the development of housing and communal services in Russia.

scholarly journals Analisis Strategi Pemasaran Pada PT. Central International Education

2020 ◽  
Vol 1 (1) ◽  
pp. 39-46
Author(s):  
Tri Veny Pitri ◽  
Muji Gunarto
Keyword(s):  
Marketing Strategy ◽  
International Education ◽  
Product Quality ◽  
Swot Analysis ◽  
External Factors ◽  
Target Market ◽  
Internal Factors ◽  
Good Relationship ◽  
Market Product ◽  
Promotion Strategies

The aim of this study was to decide the marketing strategy of PT. Central International Education by using SWOT analysis ,so it could be conclude that there were some internal factors that had stength such as cleanliness, a large parking area, good and reliable services, and products with good quality. meanwhile, there were some weaknesses such complains handling which was still not maximum, less promotion strategies and  employees coming late to the office. some external factors were marketing opportunities, target market, product quality and good relationship with customers. there were also some threats such as business competitor s, government rule and new competitors. some strategies that can be used in future are giving good and quick responses to customers, improving promotion strategies, improving company services to ensure the cumtomers, maximizing promotion and advertisments to attract the customers and extending the market regions.

scholarly journals FORMULASI STRATEGI PEMASARAN MENGGUNAKAN ANALISA QSPM (STUDI PADA SUOKLAT CAFE DI SURABAYA)

2018 ◽  
Vol 20 (2) ◽  
pp. 114
Author(s):  
Iis Rohmawati
Keyword(s):  
Marketing Strategy ◽  
Market Share ◽  
Swot Analysis ◽  
External Environment ◽  
Implementation Process ◽  
External Factors ◽  
Average Score ◽  
Strategy Formulation ◽  
Internal Factors ◽  
The Media

The aim of this research is: (1) Identifying and analyzing internal and external environment of the company that influence the marketing strategy of Suoklat Cafe. (2) Formulating the alternative marketing strategy of Suoklat Cafe that is obtained from the analysis result. (3) Formulating and setting the strategy formula that is most suitable to improve Suoklat Cafe. The data collection is taken from April to August 2016 in Suoklat Cafe located in Surabaya.Internal Analysis (IFE) results the primary factor focusing on chocolate products with the score 0,172. Meanwhile, the main weakness from this business is the less appropriate management implementation process scoring 0, 117. When the two internal factors are combined, the average total score is 2, 635.External Analysis (EFE) results main opportunity that can be used by Suoklat Cafe in order to face the competition; hanging out culture in Cafe in Surabaya by 0,216. The main threat that can be obtained from the calculation shows through the strong factor of bargaining high supplier, scoring 0, 212. Based on the two external factors that is obtained, the average score is 2, 916. IE Analysis in Suoklat Cafe positions it in quadrant V, known as maintaining and preserving strategy. SWOT analysis results strategies that can be applied: (1) Maintaining the price, increasing the variation and the product quality in order to enchance the loyality and consumers' satisfactions, (2) Expanding the market share, (3) Maintaining and improving the service quality towards the consumers (4) improving the internal managemeny of the company (5) streghten the capital through cooperations with the media, the investors, and the governmeny agencies (6) analyzing the competitors to find out tje advantages and the disadvantages, and also streghten the consumer-supplier relationship to help increase the loyality (7) Improving the effeciency and effectiveness of the employee's work, expanding the location of the parking area or cooperating with local authorities, also increasing the technology. The QSPM processing results the production of main prior strategy that sets market share expansion to face the competition with TAS 6, 422. Keyword :Strategy formulation, Marketing, SWOT, QSPM.

scholarly journals Strategi Pemasaran Dalam Meningkatkan Penjualan Sepatu Pada Home Industry Yap Yek Di Kota Bukittinggi

2021 ◽  
Vol 6 (01) ◽  
pp. 47-55
Author(s):  
Nurfitriyenni Nurfitriyenni
Keyword(s):  
Marketing Strategy ◽  
Product Quality ◽  
Swot Analysis ◽  
External Factors ◽  
Total Weight ◽  
Weight Score ◽  
Holiday Season ◽  
Swot Matrix ◽  
Table Analysis ◽  
Score Table

The purpose of this study was to determine the chosen marketing strategy in increasing shoe sales at Yap Yek Home Industry in Bukittinggi. Technical analysis of data using the SWOT method, namely analysis of the factors of strength (strength), as well as knowing weaknesses. Meanwhile, analysis of external factors must be able to determine the opportunity (opportunity), and also know the threat (treat) by filling out a questionnaire. After that, these factors are analyzed using the IFE matrix, EFE matrix, SWOT matrix, and weight-score table analysis.   Based on the results of the study, it can be concluded that the marketing strategy used by Yap Yek's home industry with the highest total weight score on the Strenghts-Opportunities (S-O) strategy is 3.87. By optimizing the strength to take advantage of existing opportunities. Namely maintaining and improving product quality to attract new customers and retain existing customers, making constant innovations in products, especially in design and color to attract more consumers to use shoe products, maximizing marketing of owned leather shoe products, especially during the holiday season, following every major events and events such as the exhibition of industrial products by providing a bigger discount.   Keywords: Marketing Strategy, Sales, SWOT Analysis.

MANAGERIAL STRATEGIES AND POLICIES AS CONDITIONED BY THE CHANGING EXTERNAL ENVIRONMENT

10.12737/1847 ◽  
2013 ◽  
Vol 7 (9) ◽  
pp. 39-51
Author(s):  
Дмитрий Иванушко ◽  
Dmitriy Ivanushko ◽  
Татьяна Харитонова ◽  
Tatyana Kharitonova ◽  
Татьяна Кривошеева ◽  
...  
Keyword(s):  
Decision Making ◽  
Strategic Management ◽  
Business Performance ◽  
External Environment ◽  
Strategic Plan ◽  
External Factors ◽  
Management Planning ◽  
Managerial Strategies

The article focuses on strategic management, planning and decision-making conditional on varied and varying external environment/s. The authors consider four management types, which are further ranked according to market prediction possibilities and the managerial confidence in and commitment to a strategy. Emphasis is laid on the expediency of altering the strategic plan as a response to hostile external factors interference. The authors also propose that external factors be classified in accordance with their relevance for and effect on flows of funds and, ultimately, business performance.

scholarly journals Strategi Pemasaran dalam Upaya Meningkatkan Penjualan (Studi Kasus: PT XYZ)

2021 ◽  
Vol 5 (6) ◽  
pp. 633
Author(s):  
Muhammad Ihsan ◽  
Nurahma Tresani
Keyword(s):  
Swot Analysis ◽  
External Environment ◽  
Secondary Data ◽  
Marketing Mix ◽  
Environment Analysis ◽  
Industrial Environment ◽  
Marketing Function ◽  
Swot Matrix ◽  
Strategic Position ◽  
Resource Function

The purpose of this study is to determine the marketing strategy of PT XYZ to increase sales. The method used in this research is descriptive using primary and secondary data which are processed based on the results of interviews with the management of PT XYZ. This research uses internal environmental analysis including Segmentation, Target and Position (STP), Marketing Function, Financial Function, Human Resource Function, Operational Function and Marketing Mix (7P), industrial environment analysis (Porter's 5 Strengths), and external environment (PESTEL). From the analysis of the company environment, it is clarified using the IE Matrix and the SWOT analysis resulting in 4 sets of alternative strategies in the SWOT Matrix. Based on data from the company's internal and external environmental factors, the IFE Matrix is 2.96 and the EFE Matrix is 3.06, then the IE Matrix is in quadrant II, where the strategic position of PT XYZ is in a position of growth and development which describes the condition of the company is growing and developing. The result of PT XYZ's SWOT quadrant is in quadrant I, where the strategy commonly used is to support aggressive growth policies. Tujuan dari penelitian ini adalah untuk menentukan strategi pemasaran perusahaan PT XYZ dalam upaya meningkatkan penjualan. Metode yang digunakan dalam penelitian ini adalah deskriptif menggunakan data primer dan sekunder yang diolah berdasarkan hasil dari wawancara dengan manajemen PT XYZ. Penelitian ini menggunakan analisis lingkungan internal meliputi Segmentasi, Target dan Posisi (STP), Fungsi Pemasaran, Fungsi Keuangan, Fungsi Sumber Daya Manusia, Fungsi Operasional, dan Bauran Pemasaran (7P), analisis lingkungan industri (5 Kekuatan Porter’s) dan lingkungan eksternal (PESTEL). Dari analisis lingkungan perusahaan, diperjelas dengan menggunakan Matriks IE dan analisis SWOT menghasilkan 4 set strategi alternatif pada Matriks SWOT. Berdasarkan data dari faktor lingkungan internal dan eksternal perusahaan, didapatkan Matriks IFE adalah 2.96 dan Matriks EFE adalah 3.06, maka Matriks IE berada di kuadran II, dimana posisi strategis PT XYZ berada pada posisi pertumbuhan dan pembangunan yang menggambarkan kondisi perusahaan sedang bertumbuh dan berkembang. Hasil kuadran SWOT PT XYZ berada di kuadran I, dimana strategi yang biasa digunakan adalah mendukung kebijakan pertumbuhan yang agresif.

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