A Study on the Conflict of Sports Broadcasting Rights in Korea

Virtual reality (VR) is an immersive technology that is increasingly considered for use in the sports media space. With the proliferation of digital media, stakeholders in the sports ecosystem are looking to leverage new technology as part of their distribution strategy. This paper will seek to investigate the potential for virtual reality as a sports broadcasting medium. Through an exploration of various points of view in the field, use cases, and theoretical frameworks, this research will attempt to understand the various barriers to mainstream adoption. This MRP concludes that virtual reality for sport viewing is still in its infancy, but will pervade the market as a complementary broadcasting offering in the future. It will furthermore seek to outline a business model for virtual reality sports to monetize content.

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A Study on Social Viewing Satisfaction for Sports Broadcasting : Focusing on the Uses and Gratification Theory

Korean Journal of Sports Science ◽

10.35159/kjss.2021.6.30.3.695 ◽

2021 ◽

Vol 30 (3) ◽

pp. 695-706

Author(s):

Hyunwoo Kim ◽

Sangbin Lee

Keyword(s):

Uses And Gratification ◽

Uses And Gratification Theory ◽

Sports Broadcasting

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On the Sidelines: Sex and Racial Segregation in Television Sports Broadcasting

Sociology of Sport Journal ◽

10.1123/ssj.21.3.322 ◽

2004 ◽

Vol 21 (3) ◽

pp. 322-341 ◽

Cited By ~ 8

Author(s):

Barbara Thomas Coventry

Keyword(s):

Racial Segregation ◽

Linear Analysis ◽

People Of Color ◽

Social Closure ◽

Explanatory Variables ◽

The Social ◽

Competition Level ◽

Log Linear ◽

Sports Broadcasting ◽

The Relationship

This study explores sex and racial segregation within television sports broadcasting. It uses logit log-linear analysis to examine the relationship between job classifications within sports broadcasting and such explanatory variables as sex and race. The results show that women are concentrated in competition-level reporting and reporting but are underrepresented as studio analysts and play-by-play announcers. People of color are most likely to be found doing competition-level reporting, followed by studio analysis. They are least likely to work as play-by-play announcers. In addition, people of color are virtually limited to broadcasting baseball, basketball, and football. Although Whites also cover these three sports, they occupy practically all of the jobs covering other sports. The findings regarding sex and race support the social closure perspective that argues that women and people of color would be concentrated in lower positions within an occupation.

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