PENGARUH INOVASI ANTENA PADA SIARAN TELEVISI MOBIL

The best or optimation of mobile television broadcast will be got some ways, one of this is the antenna’s control of mobile’s te;evision. The additionals require a fairly thorough calculation with look teposition and the distance fron the transmitter. Amplifier of the antenna is called the booster. That is needed voltage enlarge, the input voltage is 12 volt. In this research use the eksternal booster. Transmit power and receive power od antenna inversely proportional distance. With use antenna and booster DXXN 1508 strengening booster is 40-46 x. If in this calculate we use 45 x , input voltage 12 V, the output voltage will be very lage.

Implikasi Konvergensi Media Terhadap Industri “Premateur Industri Penyiaran Televisi Digital pada Teknologi Layanan Mobile Television di Indonesia”

Media lahir dan berpengaruh pada aspek kehidupan masyarakat. Media baru telah menembus industri, berkembang dengan konvergensi media. Ada konvergensi teknologi dan konvergensi industri. Ponsel Televisi (Mobile TV) adalah layanan televise dengan perangkat mobile. Makalah ini menjelaskan dinamisisasi mobile TV di dunia, khususnya di Indonesia. Industri penyiaran televisi dan industry telekomunikasi yang terintegrasi dalam sebuah konvergensi industri pada layanan mobile TV. Akhirnya, industri mobile TV tergantung pada penerimaan publik. Kata kunci: Mobile TV, Penyiaran, Industri,Telekomunikasi, konvergensi Media.

Antecedents of Consumer Acceptance of Mobile Television Advertising

Through a questionnaire survey, this study identifies and investigates seven antecedents of consumer acceptance of mobile TV advertising. Negative factors include intrusiveness, lack of trust in the advertiser, and excessive frequency; positive influences include enjoyment, originality, value, and relevance. The study proposes and validates two measurement models of these antecedents and provides insights into the most influential factors of consumer acceptance. Excessive frequency of advertisements and lack of trust in the advertiser present the two largest obstacles to consumer acceptance of this medium, while the entertainment aspects of advertising offer the major positive factors in gaining acceptance. The study recommends that mobile TV advertising stakeholders focus on achieving appropriate frequency, overcoming lack of trust in the advertiser, and providing enjoyment and originality, as these are the largest contributors to higher consumer acceptance.