scholarly journals PERCEPTION AND HEALTH RISK AWARENESS OF WHITEVERTISED SKINCARE PRODUCTS AMONG WOMEN IN ANAMBRA STATE, NIGERIA

Author(s):  
Ogochukwu Charity Ekwenchi ◽  
Chinedu Richard Ononiwu

‘Whitevertised’ skincare products are found in such societies as Nigeria where women show reverence for white skin. They are presented using a plethora of advertisement techniques that can make white skin appear desirable. Anchored on social constructionism and selective perception theory, this study aimed to find out how women in Anambra State perceive these products and their awareness of the health risks they can pose. To achieve these objectives, a quantitative approach involving survey was adopted.  Data were collected from a random sample of 400 women. Findings showed that these products are prevalent and are used by most of the respondents to ‘maintain’ their skin colour. The study also showed that the perception towards these products varied with age and educational qualification, and was also shown to be influenced by price, place of origin, scientification, celebrity-endorsements and past experiences. In addition, findings from the study showed that the health risk awareness of the risks these products can pose was low among the younger respondents and the least educated. Based on these findings, this study recommended health awareness campaigns targeted at the young and least educated who were shown in this study as most vulnerable.

2012 ◽  
Vol 17 (5) ◽  
pp. 385-393 ◽  
Author(s):  
Yuhui Shi ◽  
Ying Ji ◽  
Jing Sun ◽  
Yanling Wang ◽  
Xinying Sun ◽  
...  

2005 ◽  
Vol 18 (2) ◽  
pp. 1-15
Author(s):  
Akira Tsuda ◽  
Kaori Nagatomi ◽  
Yoshiyuki Tanaka ◽  
Hisayoshi Okamura ◽  
Jumpei Yajima ◽  
...  

2018 ◽  
Author(s):  
Stefanie Seidl ◽  
Barbara Schuster ◽  
Melvin Rüth ◽  
Tilo Biedermann ◽  
Alexander Zink

BACKGROUND Experts worldwide agree that skin cancer is a global health issue, but only a few studies have reported on world populations’ interest in skin cancer. Internet search data can reflect the interest of a population in different topics and thereby identify what the population wants to know. OBJECTIVE Our aim was to assess the interest of the German population in nonmelanoma skin cancer and melanoma. METHODS Google AdWords Keyword Planner was used to identify search terms related to nonmelanoma skin cancer and melanoma in Germany from November 2013 to October 2017. The identified search terms were assessed descriptively using SPSS version 24.0. In addition, the search terms were qualitatively categorized. RESULTS A total of 646 skin cancer-related search terms were identified with 19,849,230 Google searches in the period under review. The search terms with the highest search volume were “skin cancer” (n=2,388,500, 12.03%), “white skin cancer” (n=2,056,900, 10.36%), “basalioma” (n=907,000, 4.57%), and “melanoma” (n=717,800, 3.62%). The most searched localizations of nonmelanoma skin cancer were “nose” (n=93,370, 38.99%) and “face” (n=53,270, 22.24%), and the most searched of melanoma were “nails” (n=46,270, 70.61%) and “eye” (n=10,480, 15.99%). The skin cancer‒related category with the highest search volume was “forms of skin cancer” (n=10,162,540, 23.28%) followed by “skin alterations” (n=4,962,020, 11.36%). CONCLUSIONS Our study provides insight into terms and fields of interest related to skin cancer relevant to the German population. Furthermore, temporal trends and courses are shown. This information could aid in the development and implementation of effective and sustainable awareness campaigns by developing information sources targeted to the population’s broad interest or by implementing new Internet campaigns.


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