Fashion Marketing Channels and Supply Chain Management

2016 ◽  
Keyword(s):  
Supply Chain ◽  
Supply Chain Management ◽  
Marketing Channels ◽  
Chain Management

scholarly journals Analysis of Supply Chain Management of Lobster (Panulirus spp.) In Pangandaran (Case Study of PT. ASI Pudjiastuti Marine Product)

2021 ◽  
pp. 9-19
Author(s):  
Alfath Dhary ◽  
Atikah Nurhayati ◽  
. Junianto ◽  
Iwang Gumilar
Keyword(s):  
Supply Chain ◽  
Supply Chain Management ◽  
Secondary Data ◽  
Chain Condition ◽  
Marketing Channels ◽  
Snowball Sampling ◽  
Chain Management ◽  
A Value ◽  
Marine Product

This study aims to analyze supply chain management of lobster in Pangandaran especially PT. ASI Pudjiastuti Marine Product. The research method is a case study with the case unit at PT. ASI Pudjiastuti Marine Product while information would be collected through primary and secondary data in the field. The sampling method in this research used snowball sampling. The research was conducted from August 2020 - September at TPI Pangandaran and PT. ASI Pudjiastuti Marine Product. The criteria used to select respondents in this study as follow; 4 fishermen, 3 distributors, 2 employees of PT. ASI Pudjiastuti Marine Product and 1 retailer. And the data would be analyzed to get the supply chain condition of lobster. The results showed that there were 6 marketing channels in the supply chain of lobster in Pangadaran case study of PT. ASI Pudjiastuti Marine Product. The availability of lobster products has a value of 0.5 which means was not easily replaced and needed. Late payment and distribution of lobster have a value of 1.0 which means irreplaceable and important. The third and fourth chain marketing margins are below 50%, which means efficient for all members of the chain. The fifth chain has 46.55% and it’s inefficient Fisherman's share. The largest market share value was 46.40% on the fifth channel. Supply chain of lobster in Pangandaran has 6 marketing channels which third and fourth are the most efficient for all members, and the second is most profitable for PT ASI.

The Role of Marketing Channels in Supply Chain Management

2015 ◽  
Vol 91 (4) ◽  
pp. 586-609 ◽  
Author(s):  
Irina V. Kozlenkova ◽  
G. Tomas M. Hult ◽  
Donald J. Lund ◽  
Jeannette A. Mena ◽  
Pinar Kekec
Keyword(s):  
Supply Chain ◽  
Supply Chain Management ◽  
Marketing Channels ◽  
Chain Management

scholarly journals Marketing Efficiency In Rice Commodity Supply Chain Management In Kalukku District, West Sulawesi Province

2021 ◽  
Vol 921 (1) ◽  
pp. 012089
Author(s):  
S A Said ◽  
R Darma ◽  
A N Tenriawaru
Keyword(s):  
Supply Chain ◽  
Supply Chain Management ◽  
Sampling Method ◽  
Marketing Channel ◽  
Performance Measure ◽  
Marketing Channels ◽  
Snowball Sampling ◽  
Chain Management ◽  
Marketing Efficiency ◽  
Farmer Groups

Abstract The market performance measure that is often used is efficiency in marketing. Marketing efficiency can be improved by applying the concept of supply chain management in agriculture. This study aims to analyze the efficiency of marketing in rice supply chain management. The research was conducted in August 2018 in Kalukku District, Mamuju Regency. The sampling method was carried out by purposive sampling, obtained as many as 8 farmers with the criteria of owner or confinement farmers who have farming experience and several farmers who serve as heads and members of farmer groups, where information on farmers, it is known that the flow of products that involve other marketing agencies is also used. respondents in this study were determined by snowball sampling. Data analysis used is marketing efficiency analysis. The results showed that there were 3 rice marketing channels in Kalukku District, Mamuju Regency. The marketing channel has been efficient, where in supply chain channel 1 with an efficiency level of 12.9%, on marketing channel 2 with an efficiency level of 12.2%, and marketing channel 3 with an efficiency level of 13.2%.

Performance Evaluation and Logistics

2020 ◽  
pp. 276-306
Keyword(s):  
Supply Chain ◽  
Supply Chain Management ◽  
Distribution System ◽  
Distribution Systems ◽  
Service Sector ◽  
Developed Countries ◽  
Marketing Channels ◽  
Chain Management ◽  
Open World ◽  
Service Oriented

This chapter will deal with varied areas and their interactions with the distribution system and the marketing channels of the company. The first area discussed is the evaluation of the channel members. This is important as proper evaluation of the performances and other characteristics of the channel members is connected with their motivation as well as the overall performance of the company itself. The distribution system or the marketing channels of service-oriented companies are also discussed as the economy, especially of developed countries, are fast moving towards the service sector. In the service sector the basic principles remain the same – however, there are some major differences with the marketing channels of products. The distribution channels are so complex for large organizations that a very robust information system has to be in place in order to maintain the operations of the system and also to have proper control and evaluations of the channel members. The backbone of the distribution systems of large organizations are the logistics and the supply chain management of the company. Proper utilization of the tools and techniques of modern logistics and supply chain management is a prerequisite for efficient and effective functioning of the entire distribution system. Again, in this open world, companies are increasingly looking at the entire world as their prospective customers, and hence, a proper understanding of international channel management is necessary for all companies.

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