ANALYSIS OF TOMATO MARKETING EFFICIENCY IN LOMBOK TIMUR DISTRICT

The tomato plant has a short life cycle, it can grow to one to three in hight. This study aims to determine the marketing channels of tomatoes in East Lombok Regency and to determine the efficiency of tomato marketing on farmers’ income in East Lombok Regency. For that, we can know how many marketing channels are in East Lombok Regency and whether the marketing channels are efficient. The study uses descriptive methods. The techniques used are survey and interview techniques. The study is conducted in Lombok east district, by taking three subdistricts as sample locations impressively sampling are Suralaga, Aikmel and Wanasaba district with consideration of the subdistrict have the largert harvest and highest production. The number of respondents was conducted quota sampling as is established by as many as 30 farmers. Whereas the approval of the responders was done by the method of snow ball. Data analysis using order line analysis and marketing efficiency analysis. Research shows that the marketing margin on channel I is Rp 3000 and the second marketing channel is 5000 in efficiency on channel I is 12.57and channel II is 44.31. Farmers share to channel I is 80% and channel II is 66.67%. So every marketing channel is efficient

Marketing Efficiency of The “Emping melinjo” in Farmer Women Groups in Batang Region, Central Java

This study aims to examine the marketing efficiency of processed melinjo in women's farmer groups with data collected in Batang Regency, Central Java. Emping melinjo has contributed to providing additional work for mothers as a side business. The method used in this research is a survey of KWT Tani Rejo. Melinjo emping producer data was collected by purposive (deliberate) and traders' samples were done by snowball sampling and respondents were taken by census on all members of KWT Tani Rejo. The data obtained were analyzed descriptively and calculated using margin analysis and farmer share. The results show that the first channel of emping melinjo marketing is the most efficient than the second and third channels. Producers accept higher prices and do not bear marketing costs, because they sell directly to consumers. Meanwhile, marketing efficiency on channels 2 and 3 is greater than 30%. Margins on channels 2 and 3 reached 40% and 16% respectively. Marketing actors include producers, collectors, wholesalers, agents, and retailers. The involvement of women in this business group is due to limited costs and access to market information.

FACTORS INFLUENCING HONEY MARKETING IN CASE OF GIMBO WOREDA; KAFA ZONE

This study was aimed to analyze factors influencing honey marketing efficiency in case of Gimbo woreda; kafa zone with the specific objectives of examining the factors influencing honey marketing efficiency and assessing the level of marketing channels efficiency. In order to attain these objectives the researcher used primary and secondary data by using structured questionnaire to collect data from a sample of 120 and marketing middleman’s from six rural honey producing kebeles by using judgmental sampling techniques. The analysis of marketing efficiency was made by using marketing margin analysis. The assessment of marketing channels of honey show that there are four marketing participants; these include honey producers, retailers, wholesalers and consumers. Three marketing channels were identified in the study area. First channel involved selling of honey directly from producers to consumers; second channel involved selling honey from producers to retailers to consumers and third channel is Producer – Retailer – Wholesaler – consumers. The results from gross Margin analysis result reveal that beekeepers earned on average birr 1304.892 per hive as a Gross income from the sales of 15.781kg of honey on average. Based on the findings this research recommended policy remedies in order to improve honey marketing efficiency by facilitating reliable market outlet for the beekeeper, establishing marketing organizations (cooperatives) to allow farmers to sell their products at competitive product price. The findings suggests that, effective market service has to be established to provide accurate and timely market information to farmers and traders on current honey demand and prices at national and regional levels. Emphasis should be given to improve producers and marketing middleman’s capacity, through offering credit and other services to improve in the marketing of honey.

AN ANALYSIS OF MARKETING EFFICIENCY OF BEEF CATTLE BREEDERS PERCUT SEI TUAN DISTRICT, DELI SERDANG REGENCY, NORTH SUMATERA

The livestock business is a business consisting of fattening and breeding. Cows are one of the food producers that have a lot of value and nutrition. The high economic value is in line with the increase in population, and the need for food consumption in Indonesia continues to increase every year. Therefore, we must be able to cope with the increasing demand for meat. One of these needs is raising cattle or animal feed and understanding the livestock supply chain as seen from the decline in livestock and feed prices in the market. Knowledge of supply chain flow and beef cattle marketing efficiency is an alternative solution to ongoing problems. The research location is in Percut Sei Tuan District, Deli Serdang Regency, North Sumatra, considering that Percut Sei Tuan District is one of the sub-districts that runs a beef cattle business. This study aims to see how the efficiency of beef cattle marketing. The method used is measuring marketing efficiency and looking at the farmer's share in the beef cattle supply chain. From the study results, it was found that the marketing efficiency analysis of each of the beef cattle supply chain actors in this study has reached a high level of efficiency starting from suppliers, farmer groups and retailers.

Comparative Analysis of Marketing Efficiencies of Paddy and Locally Milled Rice (Oryza sativaL.) Marketers in the Federal Capital Territory, Nigeria

paddy and locally milled rice marketers in the Federal Capital Territory, Nigeria. It specifically examined the marketing efficiencies and factors influencing marketing efficiencies of paddy and locally milled rice marketers in the study area. Primary data were collected using well-structured pre-tested questionnaires while a multistage sampling technique was adopted to obtain responses from respondents. Descriptive (mean, frequency and percentages) and inferential statistics (shepherd’s index and multiple regression analysis) were used to analyze the data. In using shepherd’s index, the results revealed 78% and 77% marketing efficiencies for paddy and locally milled rice respectively while the multiple regression analysis revealed sex, household size, availability of storage facility and contract marketing arrangement were significant to marketing efficiency of paddy rice; while membership of a market association, cost of purchasing rice, selling price of rice, availability of storage facility and contract arrangement were significant to marketing efficiency of locally milled rice. The study concludes that paddy rice marketers are more efficient in the study area and therefore recommends the initiation of more contract arrangements between investors and marketers in the area, while marketers should be encouraged to join marketing associations to take advantage of the endless benefits to be gained. It also recommends the formulation of policies that favour inclusivity of youths and women in the trade.

Study on Marketing Channels of Black Pepper in Kolli Hills of Namakkal District in Tamil Nadu

Aim: The present study was conducted with the aim to analyze the marketing cost, margin, price spread and marketing efficiency of farmers in different marketing channels of Black pepper in Kolli Hills of Namakkal district. Methodology: About 80 farmers were interviewed for this study. Data related to marketing performance of black pepper was collected using the well-structured pre tested interview schedule and the results were tabulated. Results: Among the different marketing channels, total marketing cost was low in channel III (Rs.39/Qtl) as compared to channel II (Rs.92/Qtl) and channel I (Rs.74/Qtl). This shows that marketing cost was low if the channel does not have any market intermediaries. The best channel for both producer and consumer were found to be channel III in which producers receives the maximum share of consumers rupee (89.46 per cent) and consumers purchase the produce at the low price of Rs. 370/Qtl. Conclusion: This study reveals that, among the other marketing channels, channel III has the highest marketing efficiency of 9.48 per cent and 8.48 per cent. Middleman exploitation was the major problem which reduce the net income of the farmers in the study area.

Analysis of supply chain and added value of rice in west Lombok regency

West Lombok Regency is one of rice production centers in West Nusa Tenggara. Rice millings operate in the Regency to process raw rice into rice (hulled rice), and become a central point in the rice agro-industry and institution that connects actors in the supply chain, starting from raw rice to producing hulled rice as the main product. The aim of this research is to: (1) analyze supply chain mechanisms related to product flows, information flows and financial flows on rice; (2) analyze added value received by actors in the rice supply chain network; and (3) analyze marketing efficiency of rice in West Lombok Regency. This research uses descriptive methods. Data collection was carried out using surveys to the research locations of the districts of Narmada, Lingsar and Gerung, which all are the centers of rice in West Lombok Regency. There were 30 rice farmer respondents and some institutions or individuals involved in the flow of rice from farmers to end consumers. Data were analyzed by applying the analyses of descriptive, added value, and marketing efficiency. The results showed that in the rice supply chain there have been flows of product, finance, and information, amongst marketing actors or institutions. The added value and profit resulting from processing unhulled rice to hulled rice were IDR 6,100/kg and IDR 5,850/kg, respectively. It was also found that in West Lombok Regency there are three patterns of marketing channels and all of the channels operated efficiently.

Marketing Efficiency In Rice Commodity Supply Chain Management In Kalukku District, West Sulawesi Province

The market performance measure that is often used is efficiency in marketing. Marketing efficiency can be improved by applying the concept of supply chain management in agriculture. This study aims to analyze the efficiency of marketing in rice supply chain management. The research was conducted in August 2018 in Kalukku District, Mamuju Regency. The sampling method was carried out by purposive sampling, obtained as many as 8 farmers with the criteria of owner or confinement farmers who have farming experience and several farmers who serve as heads and members of farmer groups, where information on farmers, it is known that the flow of products that involve other marketing agencies is also used. respondents in this study were determined by snowball sampling. Data analysis used is marketing efficiency analysis. The results showed that there were 3 rice marketing channels in Kalukku District, Mamuju Regency. The marketing channel has been efficient, where in supply chain channel 1 with an efficiency level of 12.9%, on marketing channel 2 with an efficiency level of 12.2%, and marketing channel 3 with an efficiency level of 13.2%.

Analysis of marketing efficiency of shallot (Allium ascalonicum L.) in Karanganyar Regency

The research aimed to analyze the marketing efficiency of shallot in Karanganyar Regency, Central Java. The study used the snowball sampling method, which consisted of farmers, collectors, traders, and consumers. Samples in this research are 120 shallot farmers with questionnaires. The data analysis consists of descriptive marketing funnel analysis, marketing margin analysis using the cost, profit, and marketing margin formula calculations, marketing efficiency analysis economically using marketing margin percentage, and farmer’s share. The results indicate that there are four marketing funnels for shallot: (1) Farmers - market traders - retailers - consumers (2) Farmers - collectors - market traders - retailers - consumers (3) Farmers - collectors - market traders outside the city - consumers outside the city (4) Farmers - collectors outside the city - consumers outside the city. Based on the farmer’s share value results, the most efficient in this study was marketing funnel four. It has the highest farmer share value of 88,83% and occurs when shallot farmers sell products directly to final consumers. Farmers are better off offering shallots ready to be sold to the final consumer, so the price offered can be high.

Determinants of Profitability of Bushmeat Marketing in Oluyole Local Government, Oyo State, Nigeria

: The study was carried out to find out the determinants of profitability in bushmeat marketing in Oluyole Government, Oyo state, Nigeria. Primary data were obtained through the use of thirty structured questionnaire administered to bushmeat marketers using a random sampling technique. Data collected were analyzed using descriptive statistics, market efficiency and regression analysis. The results showed that all the respondents were female (100%) and married (84%). The mean age of the respondents was 48.0±7.0 years, 83.3% had formal education with average year of experience of 24.0 ±8.0 years in bushmeat marketing. Profitability analysis revealed that bushmeat marketing is profitable venture with an average market margins of N25,309.00 and N6,433.33 per week for fresh and smoked bushmeat respectively. The marketing efficiency was greater than unity (ME>1). Regression analysis result indicated a significant relationship between year of education, marital status, membership of association and the marketing margin (p<0.01). The study thus recommends a policy that will regulate marketing of bushmeat to further enhance its efficiency in the study area.