scholarly journals DECOUPLING AS RHETORICAL STRATEGY IN GOOGLE’S GREEN DISCOURSE

2021 ◽  
Author(s):  
Rianne Riemens
Keyword(s):  
Business Model ◽  
Technological Innovation ◽  
Rhetorical Analysis ◽  
Green Growth ◽  
Rhetorical Strategy ◽  
Corporate Discourse ◽  
Climate Crisis ◽  
Selection Of

This paper examines Google’s green discourse in relation to the ecomodernist movement and $2 . In recent years, tech companies such as Google have taken a more explicit position as actors in the ‘fight’ against the climate crisis. Tech companies often suggest technological innovation as a necessity to deal with the climate crisis, thereby attempting to develop a form of ‘green platform capitalism’ that presents us with a better, greener version of its business model. This paper presents a rhetorical analysis of a selection of the corporate discourse (2019-now) in which Google presents its environmental efforts, in order to understand how the company frames the relation between technology and nature. It argues that technology-nature relations are framed through ‘decoupling’, a term derived from the ecomodernist movement that functions as a rhetorical strategy to highlight positive connections between technology and nature and obscure uneasy connections. Through decoupling, Google is able to present its wish to save ‘nature’ without discussing its use of nature, thus legitimating green platform capitalism. Decoupling, the paper concludes, thus allows Google to create a narrative of green growth as the only logical way for humanity to move forward. While this narrative might be attractive, it does not question the feasibility of decoupling and conflicts with resolutions that centralize degrowth as answer to the climate crisis.

scholarly journals The effects of environmental regulation and technological innovation on green growth: A theoretical analysis

2018 ◽  
Vol 53 ◽  
pp. 04054
Author(s):  
Xuefei Xu ◽  
Lili Wang ◽  
Shang Chen
Keyword(s):  
Environmental Regulation ◽  
Technological Innovation ◽  
Positive Impact ◽  
Causal Chain ◽  
Mediation Model ◽  
Green Growth ◽  
Positive Role ◽  
Long Run ◽  
The Impact ◽  
Causality Chain

As green growth has attracted a great deal of attention due to the growing concern about the degradation of natural resources and environmental pollution in China, the questions of how to achieve it and which factors drive green growth have become hot topics. Environmental regulation and technological innovation are two main fulcrums in the realization of green growth. However, there is lacking a deeper understanding of the impact of environmental regulation and technological innovation on green growth in a methodological framework. Accordingly, this paper attempts to analyze how these factors affect the implementation of green growth in a model. The findings reveal that (1) in the short term, environmental regulation has inhibited green growth, but has a positive impact on green growth in the long run, (2) technological innovation plays a positive role in green growth improvement, and (3) the causality chain among regulation, technological innovation, and green growth is a typical mediation model. Technological innovation plays an important mediation role in the causal chain. This study not only enriches and deepens theories on green growth, but also successfully implements green growth practices and improve their performance.

Open Innovation

2021 ◽  
pp. 42-75
Author(s):  
Hakikur Rahman
Keyword(s):  
Business Model ◽  
Technological Innovation ◽  
Open Innovation ◽  
Organizational Innovation ◽  
Service Innovation ◽  
Innovation Process ◽  
Disruptive Innovation ◽  
Business Model Innovation ◽  
Contemporary World ◽  
Operational Management

While talking about successful entrepreneurship and value addition within an enterprise through innovation, one could comprehend that the innovation paradigm has been shifted from simple introduction of new thoughts and products to accumulation of diversified actions, actors, and agents along the process. Furthermore, when the innovation process is not being constrained within the closed nature of it, the process takes many forms during its evolution. Innovations have been seen as closed innovation or open innovation, depending on its nature of action, but contemporary world may have seen many forms of innovation, such as technological innovation, products/service innovation, process/production innovation, operational/management/organizational innovation, business model innovation, or disruptive innovation, though often they are robustly interrelated.

scholarly journals Reimagining Christian Hope(lessness) in the Anthropocene

Religions ◽  
2020 ◽  
Vol 11 (4) ◽  
pp. 192 ◽  
Author(s):  
Timothy Robinson
Keyword(s):  
Anxiety Disorder ◽  
Technological Innovation ◽  
Environmental Literature ◽  
Political Will ◽  
Climate Crisis ◽  
Emotional Effects

Faith in the Anthropocene requires a re-imagined account of Christian hope. Research on the emergence of eco-anxiety disorder shows that climate crisis and ecological destruction have psychological and emotional effects on persons and communities, producing fear, despair, and hopelessness. Accounts of hope in recent environmental literature and in traditional Christian formulations rely on faith in political will, technological innovation, or an omnipotent divine sovereign to intervene and save. Such accounts are inadequate for this moment. A re-imagined notion of Christian hope will embrace hopelessness, understood as the relinquishment of false optimism that the climate crisis can be reversed and a commitment to act without expectation of success, but with a commitment to nurturing the wisdom to live more humanly.

scholarly journals Die resepsie van retoriese momente van die Filemonbrief deur Patristiese eksegete

2016 ◽  
Vol 72 (4) ◽  
Author(s):  
D. Francois Tolmie
Keyword(s):  
Rhetorical Analysis ◽  
Rhetorical Strategy ◽  
Theodore Of Mopsuestia ◽  
John Chrysostom ◽  
Theodoret Of Cyrus ◽  
The Way

The reception of rhetorical elements in the Letter to Philemon by Patristic exegetes. The aim of this study is to offer an overview of the way in which Patristic exegetes interpreted the rhetorical aspects of Paul’s Letter to Philemon. Although a rhetorical analysis of the letter was not the matter which interested them as such, one can still obtain a fairly good idea of the way in which they perceived such aspects by reading their explanations of this letter. Accordingly, the contributions of all the Patristic exegetes in this regard are studied systematically in this study. The interpretations of the letters by Ambrosiaster, Jerome, John Chrysostom, Pelagius, Theodore of Mopsuestia and Theodoret of Cyrus are investigated from this angle. In each case, the most important comments on Paul’s rhetorical strategy are identified and discussed.Keywords: Pauline Letters; Letter to Philemon; Rhetorical Analaysis; Patristic Exegetes

Changing Climate, Changing Terrain: The Stasis Metaphor and the Climate Crisis

2020 ◽  
pp. 004728162096698
Author(s):  
Shelton Weech
Keyword(s):  
Climate Change ◽  
Rhetorical Analysis ◽  
Climate Change Impacts ◽  
Rhetorical Theory ◽  
Changing Climate ◽  
Technical Communicators ◽  
Issue Definition ◽  
Climate Crisis

Rhetorical theory has frequently relied on metaphors of place and positioning as heuristics to build better arguments. This article utilizes one such metaphor, that of stasis theory, as a method by which we might change the terrain of the conversation surrounding the climate crisis. As an example, the author does a rhetorical analysis of a recent agricultural report from the Indiana Climate Change Impacts Assessment and finds that, rather than using traditional questions of conjecture and quality, the authors of the report focus on questions of procedure and definition to reframe the discussion surrounding the climate crisis. Drawing from the rhetoric in this report, the author suggests that technical communicators might similarly produce more fruitful conversations around the climate crisis if they focus on what to do (procedure) and redefining the crisis as a local issue (definition).

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