scholarly journals Factors influencing social shopping behavior of fashion in Tehran apparel market

2014 ◽  
Vol 4 (6) ◽  
pp. 1201-1210 ◽  
Author(s):  
Mohammad Rahim Esfidani ◽  
Mohsen Nazari ◽  
Maryam Karimi Davijani
2015 ◽  
Vol 5 (1) ◽  
pp. 38-50 ◽  
Author(s):  
Rajyalakshmi Nittala

This study examines the factors influencing online shopping behavior of urban consumers in the State of Andhra Pradesh, India and provides a better understanding of the potential of electronic marketing for both researchers and online retailers. Data from a sample of 1500 Internet users (distributed evenly among six selected major cities) was collected by a structured questionnaire covering demographic profile and the factors influencing online shopping. Factor analysis and multiple regression analysis are used to establish relationship between the factors influencing online shopping and online shopping behavior. The study identified that perceived risk and price positively influenced online shopping behavior. Results also indicated that positive attitude, product risk and financial risk affect negatively the online shopping behavior.


Author(s):  
Rajyalakshmi Nittala

This study examines the factors influencing online shopping behavior of urban consumers in the State of Andhra Pradesh, India and provides a better understanding of the potential of electronic marketing for both researchers and online retailers. Data from a sample of 1500 Internet users (distributed evenly among six selected major cities) was collected by a structured questionnaire covering demographic profile and the factors influencing online shopping. Factor analysis and multiple regression analysis are used to establish relationship between the factors influencing online shopping and online shopping behavior. The study identified that perceived risk and price positively influenced online shopping behavior. Results also indicated that positive attitude, product risk and financial risk affect negatively the online shopping behavior.


2020 ◽  
Vol 44 (5) ◽  
pp. 1119-1133 ◽  
Author(s):  
Tao Zhou

PurposeThe purpose of this research is to examine the effect of information privacy concern on users' social shopping intention.Design/methodology/approachBased on the 340 valid responses collected from a survey, structural equation modeling (SEM) was employed to examine the research model.FindingsThe results indicated that while disposition to privacy positively affects privacy concern, both reputation and laws negatively affect privacy concern, which in turn decreases social shopping intention. In addition, trust partially mediates the effect of privacy concern on social shopping intention.Research limitations/implicationsThe results imply that social commerce companies need to mitigate users' privacy concern in order to facilitate their shopping behavior.Originality/valueThis research disclosed that privacy concern receives a tripartite influence from users (disposition to privacy), platforms (reputation) and governments (laws). The results help us gain a complete understanding of information privacy concern mitigation in social shopping.


2016 ◽  
Vol 33 (3) ◽  
pp. 243-256 ◽  
Author(s):  
Chia-Lin Hsu ◽  
Kuo-Chien Chang ◽  
Nien-Te Kuo ◽  
Yi-Sung Cheng

This study explores the relationships among the following four dimensions, with a particular focus on how flow experience mediates social shopping behavior: (1) user beliefs; (2) website quality, including information quality, system quality, and service quality; (3) flow experience; and (4) social shopping behavior, as demonstrated by a sample of the online consumer population. We gathered online surveys (n = 386) in Taiwan to test the relationships among the four dimensions laid out in our structural equation model. The results confirm that flow experience has a mediating effect on social shopping behavior. They also show that there is a significant correlation between user beliefs, website quality, and flow experience. The results fill an empirical gap in the theoretical literature on social shopping behavior, especially areas involving website quality and the beliefs of users. They also offer insight into the positive effect which flow experience has on social shopping behavior. This study offers a valuable contribution by exploring in detail the way in which flow experience affects social shopping behavior through strengthening the influence of both website quality and user beliefs.


2013 ◽  
Vol 1 (2) ◽  
pp. 30
Author(s):  
Areeg Al-Mowalad ◽  
Lennora Putit

The paper presented a study on factors influencing the consumer behavior among Saudi women pertaining to online purchase. Hence, this study is conducted to gain a comprehensive knowledge and understanding on the possible factors behind the virtual business transaction. This study involves 34 Saudi women representing diverse background ranging from 18 to 35 years old. The interview survey consists of an open-ended question and analyzed through theme analysis procedure. The study yields interesting findings with both trust (45%) and risk (40%) are found to be the outstanding factors compared to others that affect consumer decision making. Finally, the paper highlights on the recommendation for future research related to online purchase that can be carried out by other researchers.


Author(s):  
Dr. Gaurav Saxena

The daily advancing usage of Internet in India helps facilitate growing prospects for shopping online. Online shopping is an advancing sphere of technology. The explosion of online shopping has provided ground for comprehensive research targeted at luring and engaging customers from both the technology-oriented and consumer’s view. Behaviour of consumer is regarded as an applied discipline since mostly decisions are considerably effected by human behaviour or anticipated actions. Most companies today employ the Internet as a means to cut marketing costs, consequently lowering the cost of their services or products with a view of remaining in the lead in a greatly competitive market. Additionally companies deploy the Internet to transfer, communicate and circulate information, to market a product, to obtain feedback as well as to make satisfaction surveys with the consumers. The consumer employs the Internet to purchase a product online, as well as to compare rates, features of a product and after sale service facilities provided after buying the product from a specific website. The current work aims at exploring possible dependent and independent variables that affect customer’s attitude towards E-shopping behavior in NCR. The work is based on a pragmatic research study.


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